27 Jun 2006 03:03 pm
Microsoft AdCenter Lab
Cool new tool by Microsoft called AdCenter Labs. You get to type in a url and it will predict its demographics. According to Microsoft Google and Yahoo is a girls search engine! So to confirm my hetrosexualness I have recently decided to switch to MSN as my primary search engine.
A few oddities I found:
Women.com - 61% Males, 39% Female This doesn’t make a damn bit of sense to me.
BlueHatSEO.com - 55% Male, 45% Female Hey I don’t discriminate unlike other seo sites I know.
ShoeMoney.com - 61% Male, 39% Female The other seo site i know Hey Shoe Money Come over to my site, I got chicks here! lol
20 Jun 2006 08:25 pm
Rule of Three
I’ve been getting a common question emailed to me several times lately that I thought I’d address real fast just to clear it up and get it out of the way.
“My site is ranking well in ____ and ___ but doesn’t seem to rank at all in ______. What’s wrong why won’t _____ rank me well?”
Feel free to fill in the blanks with either Yahoo, MSN, or Google.
The common answer to this questions in forums such as WebProWorld is that “Don’t worry about it _____ is just a wierd engine, there is really nothing you can do or good answer of why they aren’t ranking you well. I would focus on gaining some relevant links to your site, that might help.”
Thats an acceptable answer and it covers all the bases, however the person asking the question usually walks away disappointed and unfilled. I think the good answer is a little bit more simple than that. The answer is to make sure your inbound linking campaign follows the Rule of Three.
Obviously your site has content that is found acceptable for high rankings in the other two engines, so I would stray from reworking all your content and onsite optimization, because it is obviously close to success in all three. However don’t keep onsite optimization far from your mind. Keep in mind that SE’s such as Google, Yahoo, and MSN value inbound links differently. It is common belief in the White Hat SEO world that one single quality inbound link has the power to boost your rankings in all the major search engines. What one engine may consider the “one link to rule them all” another may not.
Lets look at an example:
www.moscowtimes.ru is a crazy good authority site that ranks very well. Once upon a time it released a sister site dedicated to the entertainment portion of it’s newspaper called www.go-magazine.ru. This site got indexed and recieved a PR7 by the next google update with only 3 links at the current time. It also ranks very highly for many many moscow related terms. By all definition this is a perfect example of having one inbound link propelling you to the top.
My point is simple. The three engines each treated this site differently when it first came out. Google for example may have said, “wow nice inbound link. I like you.” Lets give that link a voting power of 1,000 points to the go-magazine site. Yahoo as an example may have seen the same link and said, “wow nice inbound link. I like you.” and gave the inbound link a voting power of 700 points. It’s not that Yahoo liked the inbound link any less, it just didn’t determine it’s value to be as high as Google said it was. Thats just the reality of three different engines having three different opinions on the same subject. Putting this example into context, this is probably what is happening to Joe Schmoes website in the third engine that he thinks is frowning on him. Multiply this effect by several hundred or thousand links the differences become quite large among the three engines.
Stick to the rule of three.
If possible attempt to create for yourself three websites. One that by focus does well in Google, one that’s designed to do well in Yahoo, and a third for MSN. You don’t have to build these sites to amazing feats like your original site, but at least have them there and put each site’s focus to one doing well, or as I like to say Gained Approval, from one single engine. Many authority sites create multiple sister sites on multiple domains. Some even prefer using subdomains such as About.com. If each site gains enough notary in it’s focused engine to boost the value of it’s link enough to propel any site it links to and you point it to your parent site, your parent site naturally will do well in that engine, because it got an inbound link that is valued highly by that engine.
Creating 3 sister sites isn’t practical for me?
That’s fine, the same rule still applies you just have to figure out how to follow it. Look at the inbound links of the sites that are outranking you in the prodigal engine. Compare them in a detailed manner. One or many of those inbound links may be the difference between your ranking and their ranking. All you have to do is attempt to get links from the same sites that link to them. You can see how this would have the same essential effect as creating sister sites. A good tool for this is PR Prowler.
In short my answer to the question is to get inbound links that the other search engine likes. If your ranking well in Yahoo and Google, but can’t rank well in MSN. Gain some inbound links that you know MSN in particular will like.
I hope this clears it up a bit for a few of you
08 Jun 2006 05:08 am
Fun With Google Trends
So I’ve been playing around with Google Trends quite a bit lately. I’m lovin it so far. It allows you to view the search trends for any phrase (that of course gets searched for enough to warrant a big ass graph).
It also allows you to check out where the people are searching from. Whats with those creepy people from Indianapolis, Indiana searching for my name?
Upon saying the word creepy, it inevitably led to a question. What is the place with the largest majority of creepy low lifes on earth? I apologize in advance, but these are my findings.
Child Porn - Winner: Izmir, Turkey. (no surprise there sickos!)
Rape - Winners: Delhi India, Chennai India, Mumbai India. (I thought you respected your women)?
Stalking - Germany on all counts!
Eating Babies - Atlanta, GA (I won’t comment on this one. The guilty know who they are)
Free Pot - Winners: Bucharest Romania and Portland, OR (definitely no surprise there since Eugene Oregon shows up on stats as Portland Oregon).
Ebay Children - London down the board! (For never spending a dime on dental bills they sure do seem to want to get rid of their children)
Ugly Women - Britain taking the gold! (I actually fell out of my chair laughing at that one)
STD’s - Winner: St. Louis! (I am not shocked at all, but I still laughed histerically)
Also, Here’s an interesting one for you.
How to commit suicide - Winners: Brisbane Australia, Melbourne Australia, Perth Australia
And here I was thinking Australia was a fun place filled with surfing and cute koala bears.
06 Jun 2006 07:40 pm
Affiliate Marketing Through RSS Feeds
Here is a concept for those of you who haven’t tried it. Promoting affiliate programs through RSS feeds. The idea is simple and it actually works fairly well. Best of all it can be automated, fast, and typically doesn’t take a ton of experience or time to get started.
What you will need
1) A publisher account on a large affiliate network. Commission Junction works.
2) A content generator that produces RSS feeds. You can custom make one or find one. One I would recommend would be Content Solution. It creates custom content that looks great, and really fits your targeted words. It also does a great job with it’s theasaurus. So it can hit all sorts of rss sites.
3) Accounts on a bunch of ping services and news services. Most don’t require accounts, but a lot of news places do. Don’t forget to also sign up with Yahoo news and Google blogs. Content scrapers and RSS grabbers hit those two up the most.
The easy part
Signup with a bunch of affiliate programs and create custom projects in your content generator. Be sure to put in your affiliate links and describe their products. Then just create a cronjob to post to these hundreds of ping services, blog aggregators and such. Plenty of people will automatically steal the keyword rich content and put it into their sites. Allow them to promote their sites with your content. Anytime someone accidently ends up at their site through a search and finds your affiliate links. You have a chance to make some money. The more projects you produce and the more often you set your cronjob the further your affiliate links will spread.
From then it’s just a matter of a little patience. However make sure to note, that plenty of people that steal RSS feeds to put into their scraper and adsense sites will strip the html out of the post. So be sure to leave physical addresses in the text itself. Also, the closer you can get your text to make sense the better. It doesn’t have to be perfect and for God’s sake don’t hand write it. Often people will click on the link hoping to find more usable information anyways.
If you are really worried about your affiliate link being stripped out, you can always set the affiliate link as the source of the feed. That will create a higher percentage of physical links you get.