Random Thoughts27 Jun 2006 03:03 pm
Cool new tool by Microsoft called AdCenter Labs. You get to type in a url and it will predict its demographics. According to Microsoft Google and Yahoo is a girls search engine! So to confirm my hetrosexualness I have recently decided to switch to MSN as my primary search engine. 
A few oddities I found:
Women.com - 61% Males, 39% Female This doesn’t make a damn bit of sense to me.
BlueHatSEO.com - 55% Male, 45% Female Hey I don’t discriminate unlike other seo sites I know.
ShoeMoney.com - 61% Male, 39% Female The other seo site i know Hey Shoe Money Come over to my site, I got chicks here! lol
Hi,
Its a great post.The Microsoft adCenter Labs is a global technology for digital advertising.This team provides applied research, data analysis, and data mining services to support MSN/Windows Live monetization strategies worldwide.When we supply a Web address, Microsoft adCenter technology can generate possible ads for you, based on the keywords that are most representative of content in the website. Having access to automatically generated ads is particularly useful when we want to display text ads for a large website that has many keywords.
I would say this data would be useful for those who want to target advertising for gender. However, as a webmaster we should know our gender targetting anyway! I am sure my site is predominantly men. I wonder how they predict these demographics, what data are they using for this?