Comments on: Microsoft AdCenter Lab

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Sat, 15 Jan 2011 11:45:05 +0000

Very intereating article.
However, as a webmaster we should know our gender targetting anyway!

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by: neil strauss

Tue, 22 Jan 2008 16:22:37 +0000

I would say this data would be useful for those who want to target advertising for gender. However, as a webmaster we should know our gender targetting anyway! I am sure my site is predominantly men. I wonder how they predict these demographics, what data are they using for this?

by: Morawacker

Thu, 20 Sep 2007 12:38:13 +0000

Hi,
Its a great post.The Microsoft adCenter Labs is a global technology for digital advertising.This team provides applied research, data analysis, and data mining services to support MSN/Windows Live monetization strategies worldwide.When we supply a Web address, Microsoft adCenter technology can generate possible ads for you, based on the keywords that are most representative of content in the website. Having access to automatically generated ads is particularly useful when we want to display text ads for a large website that has many keywords.