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Page Rank Is NOT Dead

Posted By Eli On January 25, 2006 @ 2:12 am In General Articles | 34 Comments

Over the past year I’ve read a lot of articles and posts from people claiming that page rank is no longer important because information shows that it does not heavily affect ranking in the SERPS. This is a valid argument and it’s definitely true that people should not assume their site is going to rank well just because it has a high page rank. However I think this argument misses the point behind page rank.

Page rank is a logarithmic calculation of your current linking practice. This includes all links to a single page, including inbound and onsite links in comparison to the Internet as a whole. If your well established site has a page rank of 3 or less then that means your page isn’t as “efficient” as it could be. By efficient I mean the pages capability to draw links in comparison to handing them out. By this simile you can determine if your site is competitive in the efficiency sense with the other sites related to yours.

This is very important for two reasons

1) The major search engines are always encouraging site owners to “stay in good neighborhoods.” That way when you are seeking links from other websites in your field you can know which ones are not only in good neighborhoods, but which ones are in great neighborhoods. This is the true intention of the page rank meter. No one can argue that a link from a PR7 site that has the same topic as you won’t have a drastically positive affect on your SERP rankings. The meter is there to help guide webmasters to finding the RIGHT links that WILL improve their rankings.

2) Page Rank IS calculated in some form into the SERPS. This cannot be denied, but one could argue about how little it may actually affect them. Consider this for a moment, even if one day Google decides that with all the spam and link buying that page rank is pretty much worthless, they will still, at least to a small degree, include it in the algorithms that determine which sites are in the top. For those of you who don’t make a living on the Internet you see this as a relief to quit worrying about page rank, but for those of you who are Search Engine Optimizers you realize that your site is not OPTIMIZED until EVERY single aspect of your site is the best it can be, this includes even the most minuet factors. If you are a true pro then you ask yourself this question every time you are wondering if you should make a change. Do the search engines use this to determine my rank in the organics? Yes? Then I must make the change.

34 Comments To "Page Rank Is NOT Dead"

#1 Comment By david deangelo On January 19, 2008 @ 5:53 am

The pagerank as displayed in the toolbar is outdated. I think even though page rank do have an effect on the power of the votes coming from another page, the most important factor is the relevance of that page and the anchor text in the link. I like to think of the improvement in page rank of a website is a consequence of a good keyword targetted link building campaign.

#2 Comment By Funny commercials On August 25, 2009 @ 6:48 am

Well put . I usually go wrong with those little tiny details !

#3 Comment By El secrecto atraccion On January 30, 2010 @ 4:58 pm

I’m very confused with that of pagerank…
Is these days useful data to try to get high page ranks links or we must center to get links in pages of related content?

#4 Comment By More PUA Openers On May 14, 2010 @ 3:29 am

Hey,

Thanks again for this informative article. Helped me learn a lot about page rank.

Cheers and keep up the good work.

#5 Comment By Remote Access Software On July 9, 2010 @ 12:00 pm

Well, I would go as far as saying PageRank still is the most important factor and I believe people tend to downgrade them, because they are so hard to get. As an example, it is way easier to sell something like Angela/Pauls links (and even call ‘em PR8+ links), and people get carried away.

#6 Comment By Cloth Diapers On August 12, 2010 @ 7:21 am

Well this blog made me want to look into this! Thank you.

#7 Comment By Luis On October 7, 2010 @ 2:13 pm

PR is alive and kicking

#8 Comment By India Tour Packeges On October 10, 2010 @ 6:40 am

Hmm, you are so right

#9 Comment By WebsiteTranslator On December 10, 2010 @ 9:29 am

Well, almost 5 years after you posted this people STILL talk that page rank is dead, and it is STILL quite alive!

#10 Comment By abercrombie New York On December 27, 2010 @ 1:03 am

When you think of happy

#11 Comment By pornoindir On January 12, 2011 @ 4:42 am

Very good advice Its good to see others that accept failure as a key to success

#12 Comment By dan On January 15, 2011 @ 4:13 pm

Thanks again for this informative article. Helped me learn a lot about page rank. Cheers and keep up the good work.

#13 Comment By high-end On January 15, 2011 @ 4:15 pm

this is a great post thank you for the examples

#14 Comment By honey On January 15, 2011 @ 4:18 pm

You are so right! PR is alive and kicking still.

#15 Comment By stan On January 15, 2011 @ 4:59 pm

great share . many thanks!

#16 Comment By Singapore SEO Consultant On January 20, 2011 @ 9:37 am

I would not say Pagerank is dead, however, I strongly believe that it is not as important to affect SERP today in 2011.

#17 Comment By Скачать фильм On January 29, 2011 @ 6:42 am

Well, I would go as far as saying PageRank still is the most important factor and I believe people tend to downgrade them, because they are so hard to get.

#18 Comment By Bread Machine Reviews On March 20, 2011 @ 2:00 pm

Page rank,in my very limited experience, does play a role.Just look at the amazon site which takes up first position for a majority of products with a couple of links.

G.

#19 Comment By abercrombie milano On May 16, 2011 @ 11:33 pm

dYour place is valueble for me. Thanks!…

#20 Comment By abercrombie london On May 17, 2011 @ 3:06 am

99I so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future

#21 Comment By social bookmarking On July 5, 2011 @ 11:21 am

I think page rank it always be there.

#22 Comment By Solicitors Hillingdon On August 5, 2011 @ 11:08 pm

as a rough and ready tool it still has it’s uses.

#23 Comment By SpearHead SEO On October 24, 2011 @ 6:07 pm

Im curious your thoughts on pagerank now. I dont think its dead but there are much better seo tools out now that offer more valuable and updated information. I like seomoz toolset. Pagerank is now only updated a couple of times per year.

#24 Comment By Gadget Review On November 15, 2011 @ 6:28 am

I want to learn about online bussines. Your article is interesting

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#26 Comment By Ceretta On January 4, 2012 @ 6:18 am

This is a great post! Thank you.

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#28 Comment By FixCleaner review On March 6, 2012 @ 3:50 pm

Page rank is still alive in 2012 :]

#29 Comment By FixCleaner review On March 6, 2012 @ 3:51 pm

Great article indeed!

#30 Comment By Liposukcja On March 22, 2012 @ 2:53 am

Blue Hat? White hat? Black Hat? What’s the difference

#31 Comment By اخبار On May 13, 2012 @ 11:26 am

I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues

#32 Comment By اخبار On May 13, 2012 @ 11:28 am

It’s useful to get a new talents. We will never know if we don’t see they do the demonstration for showing their skills

#33 Comment By How to get rid of a sore throat? On August 10, 2012 @ 12:36 am

page rank if what matter

#34 Comment By thong cong On September 8, 2012 @ 7:21 am

Well put . I usually go wrong with those little tiny details !

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