January 2006


Blue Hat Techniques18 Jan 2006 09:04 am

1,200+ high quality one way links with no strings attached.

Am I kidding? Nope.

For those of you who don’t know; software is where it’s at. If you have a piece of software and a high quality submission software such as Promosoft (the best one) or Robosoft (Tedious, but works VERY well) you can instantly gain enough links to ANY page to give you an instant Page Rank of at least 5. Trust me, this is one of my most guarded secrets, and now I’m spilling it to you. You can turn almost any website into a piece of software and submit it to thousands of software sites that will not only post a full description and a link, but give you a dedicated page to your software product that usually pulls an average of PR3, which when combined with the hundreds of other one way links will almost guarantee you a Page Rank of 5.
This raises an instant question. How do I get a piece of software to promote on my site? Turn your entire site, or content portions of your site into an executable with an installer. You can do this easily by searching on your favorite search engine for “HTML to EXE converters. ”

This will give you several advantages:

1) In my experience it will give you at least 1,200+ one way, high quality links.

2) Depending on your market, these sites can send you hundreds of their own visitors a day to your site!

3) A large portion of those visitors will actually download your software. Which allows you to place a permanent bookmark to your site on their browser(don’t put Adware. Just a bookmark. You don’t want to piss off your own visitors). Plus they get a always accessible link to your site and your content on their desktop/start menu.

Note: I give you this information out of confidence. DO NOT ABUSE IT OR YOU WILL LOSE IT! If everyone starts spamming software directories, we all lose. Use this only for high quality sites, and make sure the people who download your software will benefit highly from actually installing your software. Also, for god’s sake DON’T plague their computers with crap you know they don’t want. Make them happy and they will keep your software/bookmark on their computer for many years to come; generating you residual visitors for as long as your site stands.

If you like this article please place a link to http://www.BlueHatSEO.com on your site so more people like you may benefit from these techniques.

Blue Hat Techniques18 Jan 2006 08:30 am

For those of you who haven’t read the rivetingly boring but useful article on how pagerank works by Ian Rogers. You are missing out, or possibly have a girlfriend. Either way I suggest at least once in your career…fold up your girlfriend, stuff her in your front pocket and give it a good thorough reading. It gives some great insight on how Google calculates your page rank. How is this useful? It’s not. Except that you learn that ALL links to a single page affect your page rank including those inside your own site. So whats the best way to organize your site so you can gain the most page rank to your main page? The structure is simple and I’ll explain it to you, but first understand that the solution isn’t practical. If you organize your site this way your visitors will click on the red X faster than their Google toolbar can inform them how “important” your site is. Lets first look at what Google’s algorithm considers to be the perfect site, and then we’ll figure out a way around it.


Yes I rock at MS Paint. Quit denyin my skills biznatch!

For those of you who took my advice and read the article you will quickly understand the math behind why this model works the best. Unfortunately, if you have a 100 page site, it will take your visitors the rest of their lives to find the article they were looking for this way. So lets look at an alternative.

With this method each page will theoretically push one third of one third of it’s 1 page rank. Did this make sense? That means each page you add on to this structure gives your main page approximately 0.11 page rank points. So I suggest you try this tried and true method of creating a “mini articles directory.” Place as many articles that relate to your main topic(this is very important, you don’t want your site to be off topic) as you can in this structure. Then create a page that links to all the articles. Somewhere on your site(on a low level PR page) create the first page of the articles directory. Then create a way for visitors to submit their articles.

This creates several advantages:

1) Your site has useful articles on your subject. Consistently gaining in relevant content is always smiled upon by the search engines.

2) More entry points to your site that contain easy to find links to your main page

3) You get to advertise yourself to other webmasters as an article post site(you will get a few inbound links for this) .

4) For every article submitted your main page gains approximately 0.11 of a page rank point. Note: I say approximately because Google uses a delimiter in their equation and there is no way of telling for sure what it is at the current moment. Either way, you can use this technique to your hearts content. Search engines will love you for it, and you can boost your page rank in a method that is much more reliable than seeking inbound links.

Like all methods and techniques in SEO don’t rely 100% on one single method. Juxtapose this method with your current for a little extra boost above your competition.

Random Thoughts18 Jan 2006 07:43 am

As a local computer tech I get asked quite often about which search engine I use. I used to always say google as I have been an avid user of google since it’s inception. For some reason I no longer have a good answer for that. However in the recent years I couldn’t help but notice that my efforts in seo has changed my mind about which search engines I use and when.

Since I am always creating new websites and working on old ones it’s easy to notice that among the three majors(google, msn, yahoo) they rank differently. Google prefers old well developed sites, Yahoo likes sites that are focused on one subject. MSN likes keyword rich sites that are updated often.

This, over time, has forced me to change my views on which search engines I actually use. Now when I want to find information on a relatively new topic such as political topics and recent events, I use msn because I tend to find better, more recent information, from all the new sites that have popped up out of the wood works from the event. When I need to find article style information about a wide topic I now use Yahoo because it tends to produce sites that are 100% dedicated torwards that topic(ie real estate in new hampshire). May I point out at this point that google sucks for these type of queries because it will usually put the big old sites that just happen put a little sniplet of worthless information or comment about the subject(s). I can’t tell you how annoyed I am at finding amazon.com in the top ten on almost every single search I do on google. They are a good site but they aren’t the world, and they rarely are what I’m wanting to find. On the other hand Google’s great if I am in the researching mood. I definitely use google because it brings me the sites that have been proven to give me the best information(ie. if I’m looking for something about the civil war or that time I drank too much and caused a riot).

The way I see it is all three search engines have too many flaws to stick to just one. It’s better to just use the advantages of each one when they are needed.

Whats your thoughts on this? Will there ever be a search engine that hits that happy medium target?

Blue Hat Techniques18 Jan 2006 07:37 am

Although it’s rarely talked about it’s no secret that link spammers are increasingly pushing the limits on third site scraper pages in hopes of pushing those of us with legitimate sites down. For those of you who aren’t familiar with the practice; black hat seo companies are buying hundreds of domain names, putting them on separate servers and putting up scripts that read related keywords to a topic and write pages for those keywords that contain links to their sites. These companies are spamming thousands of pages hoping to gain thousands of links. In order to keep those pages from being detected as spam their scripts search Google for each individual word and link to the sites on the top 10 as well.

I personally believe the top search engines are well aware of this practice and are working hard to impliment algorythms to deaden their affects on a site’s rank. For instance, in the latest update Google has appeared to lessen the affects of multiple links to one site on the same domain. This, for the moment, seems to be the best way to control this aspect of spamming. They can’t after all punish any site for an inbound link, because that would open a whole can of worms with sabatoge.

I would like to offer those of you with legitimate sites and linking popularity practices the way to not only beat these spammers, but get thousands of them working for you by showing you my system for beating them and keeping me in the top 10 and them in the bottom 100. The trick these spammers use is quantity, they buy hundreds of domain names and hosting accounts on hundreds of servers. This costs them a lot of money, but in the end it’s worth it to them because they gain thousands of one way links.

So how do you beat someone with all this money to spend on spam promotion? Get them to spend that money promoting you. If you can get them to promote you as well as themselves then by all theory you come out equal with them. You get thousands of other spammers to do the same thing, they end up all equal, and you end up above all of them.

First lets look at an example
http://www.toshibatvs.com/wide-screen-tv.html
as you can see this domain is setup for the phrase “Toshiba Tvs.” Which is then broken down to hundreds of small related phrases like “wide screen tv.” This particular page on the bottom left links to the top 6 sites that rank for that phrase in google. Mine is one of them. I do not own this spam site, they just link to me to look legitimate, so the link to their site will look legitimate as well.

Here’s how you do it
Use their own tools. These scripts use overture keyword tool and google keyword suggestions to find thousands of small competition words for their spam sites to be based on. Look for your main keywords and let the tools break down to much smaller low competition phrases. If you have a legitimate site you can easily rank for many of these phrases simply by putting them somewhere in your site. The first thing I did was make a HUGE list of these phrases, all of which have very low competition. I painstakingly went through the whole list and took out all the ones that in no way pertain to my site. I then took all the remaining ones and scanned my site for those phrases. Anytime one of those phrases would not show up in one of my pages I found an appropriate spot for it that fits my content and I put it in. Boom! your now top 10. This won’t bring you much traffic, it helps, but not a whole lot of good will come from ranking for these thousands of keywords. Except for the fact of course that anytime some spammers script pulls those same keywords from a search using a bigger more competative phrase, you now get a link on their spam page. They spend the money for the domain, they spend the money for the servers and the hosting. They even put in the time to promote inbound links to their spam pages. Your the one that benefits equally from it. The great thing is, once you do this, you’ll instantly start seeing a couple spammers with their hundreds of spam sites linking to you, then more and more and more. This pushes the page their linking to into the top position they they get stuck competiting amongst themselves at the bottom 100. They get a couple thousand links, you get tens of thousands of links. The more spammers that come out of the wood work in hopes of conqueoring your keyword, the more you win.

I have recently starting putting this practice into many of my sites and most of them have skyrocketed above their black hat competitors in the serps for all keywords and high competition keywords. Remember, black hat seo companies will always be coming up with ways to beat the search engines. They may benefit for the short run but they always lose in the end. I stick by one rule of thumb that has always created success for me, “Don’t try to beat the search engines, you will always lose. Focus on beating the people beating the search engines because they will always lose.”

General Articles18 Jan 2006 07:32 am

With the changes rippling through the SEO world that spawned from a stone called Jagger thrown by Google; I predict there will be many changes in the way people start to think about link popularity in 2006. Many new and inventive ideas(schemes) will arise from the ashes of dropping SERPS in hopes of adapting to apparent changes in Google’s devaluing of link exchanges and gaining respect for in-content-linking. The following is my predictions for 2006 so no one can ask who thought of it first :)

Link Pyramids
This will be the new world of link exchange directories until the major search engines catch on and figure out a way to stop them. One site joins the program and places a page on their site containing a link to the first site to join. Then another site joins and places a page on their site that has links to the two sites. Then a third and a fourth…so on and so on. That way when you join, you only link to sites that joined before you and don’t have a link to you, and every site that joins from that time on links to you, even though you don’t have a link to them. The more the link pyramid grows, the more one way links each member gains. The inherit benefit of this goes of course to the sites that join quickly. However the sites that join later when the pyramid is growing much more rapidly gain one way links much much faster. For those of you who don’t yet grasp this concept I’ll put it into numbers for you. If you are the 10th person to join a link pyramid that gains an average of 50 members a day, by the end of one year you will have gained 50*365-9=18,241 one way links for the small price of 9 links on your site. If you are late to the trend and don’t get in until the 100th day, you still get 13,241 one way links to your site by the end of the year, but will probably have to place a whole directory of links on your site. However if you only link to the directory from one location within your site, and lets say for example you pass a PR4 to it, mathematically you will still gain much more PR to your main page from the 13,241 one way links. I’m not saying it’s the greatest idea in the world or if it’s even possible to get off the ground, but I still predict someone will think of it and manage to pull it off before the year is done. The search engines will have a fit!

Content Directories
This will be the temporary solution to Google’s new found love of in content links. Advertisers and Exchanges will start placing directories containing whole pages of content written by the link providers for publishers and/or other members to place on their sites. They will pitch it as, gain content on your site and get paid/gain HIGH QUALITY links of your own. I realize concepts of this are already in practice, but I predict it will become quite a bit more developed before the year is done. Already advertisers are paying publishers to place single content pages on their sites. We are only a hair away from full content directories being placed on sites, and the services being rendered for free.

Article Directories
Boy that phrase Content Is King is really getting pounded into people’s brains. Lets face facts: article directories are exploding all over the net. The problem you ask? There’s not a single GOOD article submitter. I’ve done my research on this matter. You may argue that there are ones that work and may even submit to quite a few article directories, but all it will take is one quality programmer to put in some actual effort with a good open source community backing him up before this marketing method completely explodes and search engines will have to start thinking of ways to stop it. Duplicate content?

Google Will Surprise Us
Google will develop a set of algorithms that look at each individual pages on a site. If that page contains over a certain ratio of outbound links to content(pages that are inherantly link exchange pages) the page’s ability to give “votes�? will be greatly devalued with certain exceptions for authority sites like DMOZ of course. If i see this in the next Google patent I’m gonna sue and buy beer for members of WPW with the money :)

Celebrity Blogs
Com’n…admit I’m right. Small brained, big egoed celebs mesh with technology to allow themselves the power to express to the world what they think about stupid sh*t like politics and society have been a ticking time bomb ever since Rosie Odonald first told us who to vote for.

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