Trust Factors-Getting To Second Base With Sally Search Engine
Just so no one gets confused I want you all to realize that I do not always practice what I preach. There simply isn’t time for it all. Whenever I create a new site I decide in a written plan what techniques and practices will make me the most money with the least amount of effort for the longest amount of time. Although I have many sites that are over 2 years old, I very rarely put daily promotion work into any of my sites that are over 6 months old. I put a lot of effort into the first six months of a site and then let it perpetuate its own promotion (which is coincidently about when I start getting REALLY sick of staring at the site). This allows me to not only keep my sanity, but to prevent myself from putting too many apples in one basket (I think that’s the way the saying goes). This practice however tends to put a vice over my head when it comes to search engines and that vice is called Trust Factor. One of the greatest strengths you can have in business is knowing your own weaknesses so I’d like to use this article to help us all speculate about what I consider my biggest weakness and possibly yours in SEO.
Factors of Trust Rank
Here is what factors I think the search engines possibly use to determine your trust factor.
- Age of Domain
- Keywords in domain
- Inbound links from sites that compete for the same keywords
- Age of Inbound links from sites that compete for the same keywords
- Stickiness of anchor text of inbound links
- Ratio of inbound links from sites that don’t compete for the same keywords to sites that does.
- Links from authority sites
- Stickiness of links from authority sites
- Percentage of pages on your site that are on topic with the main page.
- Outbound links that result in a page competing for your keywords.
- Site being available in the Google directory.
- Also note that I believe there are boosts available in trust factors for the size of your site as well as meeting a goal of inbound links.
Using these twelve factors lets assume that they are all presented as equal. Therefore we can derive an algorithm to determine an estimated trust factor for our own sites so we may see how we fair to a scale.
The algorithm
#Age of domain factor
If (Age_Of_Domain > 5 Years) {
+10 Trust
}
Elseif (Age_Of_Domain > 1 Year){
+5 Trust
}
Else {
+0 Trust
}
#Keywords In Domain Factor
If (Keywords_In_Domain = All Keywords) & (Keywords In Domain <5) {
+10 Trust
}
Elseif(Keywords_In_Domain > 1 ) & (Keywords In Domain <5) {
+8 Trust
}
Else{
+0 Trust
}
#Inbound Links From Competing Sites Factor
If (Inbound_Links_From_Competing_Sites >= 100){
+10 Trust
}
Else {
+Trust = Inbound_Links_From_Competing_Sites / 100
}
#Average Age Of Inbound Links From Competing Sites Factor
If (Average_Age_Of_Inbound_Links_From_Competing_Sites > 100 days) {
+10 Trust
}
Else {
+Trust = Average_Age_Of_Inbound_Links_From_Competing/100
}
Stop!
I will stop the algorithm right here because by now you’re catching my point. If anyone actually feels like making a tool of this PLEASE LET ME KNOW! Once you read the algorithm you realize the possibilities. When you are finished there is 144 points possible. If you take your number of points and divide it by 10 and remove the remainder you get a scale of 1-14. Assume that 11-14 points mean you are classified as an authority site. This leaves you with a scale of 1-10 of search engine’s trust factor in your site.
From here comes the leg work and yes I’m just as, if not more, guilty than the rest of you of not putting enough work into this as needed to be done. Taking a look at the assumed factors and putting them to scale; +10 being the best you can be or at least well above the average. +0 having none of the factor. We can at least use this to judge how much search engines trust us.
I would really like to talk to some experts on the matter and have them maybe shed some light on this subject for us. Until then I am forced to listen to who I know best………me.
There a plenty of techniques that could be used. Taking the perspective of the best longterm results with the least amount of effort is the best path to take!
The only problem is that perhaps those factors are not weighed equally. But I’m sure you knew that already.
Still this is a good idea and I wonder if anybody came up with anything.
Anyone ever make this? Might be a really good piece of linkbait or widgetbait anyways.
trust factor urmmm , Interesting !
I also read about TrustRank from SEOMoz, who coined the term and what evidence is out there that TrustRank as a set of ranking factors exists?
The single issue is that maybe those factors are not weighed equally. Other than I’m sure you knew that already.
The information you provided was very useful. Because of your help, thank you
When you think of happy
you never cease to amaze me. thanks admin.
Thats quite true and its not only you but me as well o.o
Someone pls try telling me the SEO game has changed. It has been a good 5 years and most of the points mentioned in this posts are still as relevant.
The fundamentals remain the same.
Yep,nothing has changed much.As far as the algorithm is concerned,I’m clueless.
9Your place is valueble for me. Thanks!…
9I so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future
I do agree with all of the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.
I’ll second That
I do agree with all of the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.
Yes, it’s all about trust now.
Trust and age are big factors
That’s a home run Eli !
Surely is xD
ty fdfdf
Great Post Eli
This article is well written ,give a person very deep impression, I really have no language to describe it, I hope the authors make persistent efforts, come on!.
Wow!
Great article!
I think it’s true.
Never thought about that
Thank you Eli
Anyone ever make this? Might be a really good piece of linkbait or widgetbait anyways.
thaaaaaaaaaaanks
Age of Domain is much important
Miami SEO Using these twelve factors lets assume that they are all presented as equal.
I love this idea. I’ve been trying to come up with a way to monetize my own search site and this is great!