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Market Bait

Posted By Eli On September 28, 2006 @ 5:08 am In General Articles | 119 Comments

Oh boy, here I go with a new term again. When is someone just going to come out and tell me to shut the fuck up already? I swear people I’m not just pulling these out of my ass. I actually use them regularly to properly describe something that I haven’t seen anyone coin yet. I just hope the people in my office understand me and just give me that all too familiar weird nod and eye shrug for other reasons. Uhhhhg as much as I hate to admit it the concept of market bait is useful and should be a considered practice for the already well developed site so here it goes.

As you probably guessed market bait is, in sorts, the red headed step child of link bait.

Link Bait - Creating a portion of content that draws readers interest. Its intended purpose is to suede other webmasters/bloggers to talk about your content, thus linking to you. Hence its kind of like fishing for links.

Market Bait - Expanding the scope of a websites niche (subniches) in order to allow you to expand your site’s marketing scope to other link sectors.

We’ve all been in the situation where we’re developing a link plan on a site and it suddenly hits the brick wall. At first it’s easy, you peruse around the other sites in your niche and you easily gather tons of links, and put up your link everywhere they’ll allow you. You get a few good relevant ones and put it up in some directories. Everything is going well and and you start making rash predictions. If I managed to get 6k quality links this month then in six months I should have about 36k…right? Haha I’ll stop that thought right there, since there is the possibility that I’m the only dork that tends to do that.

If I may jump into left field real fast…oh man I hate it when I’m doing some spam site project and I look at the stats from 10 test sites, as like oh wow these 10 sites are making $25/day so if I create 5,000 I’ll make $12.5k/day. Yet it never turns out that way does it? Still it never crosses your mind that your wrong until AFTER you’ve done all the work. All well, it’s just the way of the world I guess. If you know what I’m talking about please say so in a comment so I can feel better about myself. :)

Back to the subject of the brick wall of link building. Once you reach that point you have several options. Most start looking into generic low quality links. Hey at least its a step forward. Others look to link bombing. The rest decide to keep the easy road rollin’ with Market Bait. In other words they create a new “type” of content for their site. That type of content allows them to easily reach a new market filled with a whole new set of easy to grab links.

Lets list a few examples
Webcams - Just putting a webcam on your site allows for a whole world of easy link building. There are tons of webcam directories and webcam link sites you can post to. This is easy and if you don’t actually feel like entertaining a webcam audience you could always just be lazy and point the webcam out the window and ad it as a “city cam.”

User Contributed Videos/Pictures - Just allowing your users to submit videos or pictures opens up a ton of link market opportunities. You can submit to video directories, youtube…brain fart…too many to list.

Jokes - The joke market is HUGE. Lets say you have a medical info site. Just putting up a small medical jokes section allows you to post up your link to thousands of joke sites and directories.

A Blog - I had to mention this one just because it’s so obvious. Most SEO sites recommend putting up a blog on your site for just this reason. Just having a blog opens up a ton of linking opportunities.

My point is simply, why stop at a blog? There are thousands of ideas that are just as effective in the same marketing concept why not just keep producing them? Create one market bait and get a few thousand easy links, then just create another. Frankly it’s much easier than attempting to beat down the brick wall or avoiding it with link bombing(ehhh. I’ll take that back).

My Approach
I’m going to create an official Blue Hat SEO comic strip.
Here’s my buddy Stacey and I as super heroes. My super powers are very painful to villians. I have a cat for a hand. I punch the enemy and claw the hell out of their face. Then I squirt lemon juice on them. Ouch dude, ouch.

And no super hero comic book is complete without an evil villian.

Matthew has a grapefruit juicer for a hand which he uses to squirt innocent civilians in the eyes with grapefruit juice. My buddy shawn has an airhorn for a hand which he uses to give headaches to people then he scratches the chalkboard on his chest with his nails.


119 Comments To "Market Bait"

#1 Comment By Alexander On September 29, 2006 @ 5:03 am

Hi there…
I just wanted to say a big thank you for the stream of fresh ideas you share with us.

#2 Trackback By Bala On April 12, 2007 @ 3:35 pm

Bala

I do think you right on the spot with this post, i could use a lot a struff for my new study thank you very much.
Greets

#3 Trackback By lipitor On July 18, 2007 @ 4:22 pm

lipitor

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#4 Comment By ShaunG On September 19, 2007 @ 7:07 am

Very nice blog. Good information. Thanks for getting my brain moving this morning!

#5 Comment By Sofna On October 1, 2007 @ 11:08 am

Any ideas on what to branch a computer programming company off to? I guess i just need to think outside the box.

#6 Comment By lazar On January 21, 2008 @ 6:38 pm

uhh… im not really sure about the potential for success of the comic you started. :(

#7 Comment By pua openers On January 24, 2008 @ 3:42 am

In terms of adding a blog to the site, why not have blog on a seperate site and share traffic as well as interlinking to the relevant deep linked URLs? I have considered having a blog on my site for a while now but I am starting to favour having a blog outside the site.

#8 Comment By Ranked Hard On February 20, 2008 @ 3:04 pm

Please take a look at our SEO comic, Ranked Hard. We would love some feedback.

[1] http://www.bigoakinc.com/rankedhard/

Thanks.

#9 Comment By link building On March 9, 2008 @ 10:16 am

seondesign.net Why are you using them regularly?

#10 Comment By police cars for sale On July 15, 2008 @ 4:23 am

Nice pics you made there Eli!

#11 Comment By Callanetics On July 17, 2008 @ 4:08 am

I love the idea of that.

#12 Comment By Matthew On August 7, 2008 @ 4:25 pm

That was an interesting article. I wonder, is your approach to building links to draw comics?

#13 Comment By Seeds On August 26, 2008 @ 11:55 am

Well the Idea about Jokes is actually good, but was have those cartoons to do with anything? =/

#14 Comment By Teens Make Money Online On October 28, 2008 @ 6:27 pm

This is a great post!
Many times if people don’t get natural links to their content they don’t know what to do to get links. This means they resort to link exchanges and stuff like that.

These are some great ways to get one way links that can just be repeated and used over to get more and more links

#15 Comment By Poker Bonus Tips On February 19, 2009 @ 12:41 pm

The concept of market bait is very interesting. I was doing some of it, but never thought about it in the analytical way you did Eli.

#16 Comment By Fat Loss For Idiots Diet On February 22, 2009 @ 1:42 pm

You have some very nice ideas about getting some backlinks using various methods. I especially like the one where you can have a jokes sections as can be done with just about all sites.
Peter

#17 Comment By Indonesia Burger On March 1, 2009 @ 3:25 am

Market bait is a good strategy. I’ll probably use it.

#18 Comment By Shop Fitting On March 19, 2009 @ 3:00 am

Nice baiting strategy I must agree.

#19 Comment By ENT Doctor On March 21, 2009 @ 10:57 am

Excellent strategy. I will use it.

#20 Comment By nicuticu On April 8, 2009 @ 1:03 pm

Ha Ha I love the comics. And as well a awsome writen article

#21 Comment By Mobile Broadband On April 30, 2009 @ 10:52 pm

It is very interesting way to promote website.

#22 Comment By ProfessionalSEO and SEM Consultants On June 5, 2009 @ 6:54 pm

Another great post Eli! Do you have any linking strategies for 2009?

#23 Comment By internet marketing strategies On June 9, 2009 @ 9:09 am

Eli…shut the fuck up already…rofl. All kidding aside, this is a great post. So many times marketers get wrapped up in their own plans that they become blinded to other opportunities and can’t see the forrest for the trees…way to get people thinking outside of the proverbial box.

#24 Comment By AllXClub Home Business On June 9, 2009 @ 3:08 pm

This is JUST what I was looking for; I can’t believe I didn’t think of it before. I am off to find a good source of marketing / internet marketing jokes!

#25 Comment By M. Spencer On June 23, 2009 @ 10:55 am

Great comic. Guess it didn’t attract the attention you wanted it to?

#26 Comment By Spa Pool On July 21, 2009 @ 1:41 am

Great linking strategy with funny comics. Thanks.

#27 Comment By SEO Nottingham On July 28, 2009 @ 7:51 am

I totaly agree with what you said about a joke section. I have recently encouraged a client to have a ‘joke of the day’ section on their blog. The return traffic to the site is amazing.

#28 Comment By Acne On August 4, 2009 @ 5:38 am

Nice posting!
great article.
i learn many things from this article.

Thanks

#29 Comment By Bridging Loan Calculator On August 18, 2009 @ 2:54 pm

Every article you post I learn something new, great!

#30 Comment By Please visit my site too! On August 20, 2009 @ 7:09 am

thanks, i was just brainstorming in the shower b4 reading this and had a great idea of something to add to my site or extend my site with. now reading this it confirms that its a good idea

#31 Comment By Chiangmai SEO On September 9, 2009 @ 8:17 pm

Excellent food for thought. Very useful search engine marketing techniques.

#32 Comment By Berita Harian On October 18, 2009 @ 7:52 pm

Kudos for your explanation pal..another great sharing ;)

#33 Comment By izle On December 6, 2009 @ 3:28 pm

Excellent food for thought. Very useful search engine marketing techniques.

#34 Comment By best cricket phones On January 5, 2010 @ 8:26 am

I knew about link bait but this market bait terminology is new to me and i m happy that i have added something new to my knowledge from your blog.

#35 Comment By technology On May 8, 2010 @ 11:20 am

Any ideas on what to branch a computer programming company off to? I guess i just need to think outside the box.

#36 Comment By web promotion On May 19, 2010 @ 2:01 am

Excellent point on the reported earnings from [2] afiliate programs . SPX is trading rich here – should be at least 1 SD below long term average. Fundamentally we should base out around 470…

#37 Comment By Pool Vacuum Cleaners On May 20, 2010 @ 6:44 am

Thanks for “opening my mind” a little. I’ve been stuck on article submissions and social bookmarking. Need to find some new linking methods!

#38 Comment By Seo On May 31, 2010 @ 9:42 pm

Great post… Well done and good luck with your work.

#39 Comment By Yellow Shower Curtain On June 13, 2010 @ 7:30 pm

Agreed. I find it’s easy to get stuck in the same link building routine which is really a shame when there’s just so many different ways to step ‘outside’ the box.

Thanks

#40 Comment By Resort and Accommodations On June 20, 2010 @ 8:43 pm

Nice topic about Market Bait, Eli…

#41 Comment By Escort Service London On June 28, 2010 @ 6:37 am

Oh my, it happen twice already. It seems there’s a problem in captcha here. Eli please work on this or else I will be mad at you. Thanks.

#42 Comment By توبيكات On July 4, 2010 @ 10:28 am

thanx for all :)

#43 Comment By توبيكات On July 4, 2010 @ 10:58 am

good .. thanx ^^

#44 Comment By LED vs LCD On July 7, 2010 @ 8:32 pm

The term market bait sounds appropriate, and I will admit, it is one that I’ve never heard of until now.

#45 Comment By free71 On July 21, 2010 @ 8:19 am

nice post really…

#46 Comment By Testindes On July 22, 2010 @ 5:51 am

I have enjoyed reading. Nice blog site [3] IBM.

#47 Comment By UN55B8000 On July 29, 2010 @ 9:57 pm

Interesting ideas about linking strategies, the jokes site one is very cool. Joke sites are so popular all over the place and the buzz around funny comics/pictures is huge, good luck with your comic!

#48 Comment By meaning of dreams On July 31, 2010 @ 4:53 am

I agree with your all opinions given by you in your post.Thanks for discussing about.Waiting for your next post like this.

#49 Comment By lv 2010 On August 3, 2010 @ 4:45 am

great i love it

#50 Comment By Pottery Barn Rugs On August 6, 2010 @ 2:56 pm

Aye, though I am curious. Does anyone have any tips on how to get a web cam set up on your site?

#51 Comment By new air max On August 9, 2010 @ 5:38 pm

Hey, greetigs from Germany! Yes, you also have fans over here…

Thanks for these ideas, great inspiration.
One basic question, a little bit off the topic: We are looking for helpfull SEO-Tools. Can you recommend something? Maybe you have a Top 5 list ore somewhat.
Currently we are using Spyglass and IBP, but thats very “low level”, I guess

#52 Comment By Streaming House On August 17, 2010 @ 7:27 am

Very useful

#53 Comment By thahkat On August 25, 2010 @ 7:29 am

Nice topic about Market Bait, Eli…

#54 Comment By Seo Pakistan On August 26, 2010 @ 3:50 am

good tips though. thanks.

#55 Comment By Free iPhones On September 11, 2010 @ 12:27 pm

Haha thank you very much!

#56 Comment By roofing vancouver On September 29, 2010 @ 3:46 am

For our link and market bait, we usually go for viral videos. It works pretty well.

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#60 Comment By Kvepalai On November 6, 2010 @ 5:52 am

Great linking strategy with funny comics. Thanks.

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#65 Comment By Maui Jim Sunglasses On January 1, 2011 @ 2:50 pm

I had never even thought of these ideas. I always get stuck when I come up with a unique site idea, and then have no way to promote it.

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market bait can give us more equity.
we can enjoyed our business :D

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Very nice site kang….

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Thanks for the great blog, definitely bookmarked for future reference. Many thanks!

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#71 Comment By Mike @ Raptors Airsoft Gear On April 5, 2011 @ 11:45 am

These are some great tips that I’m going to try to implement in my ecommerce store.

I had a question. What do you think about creating press releases every time you get more products in stock and then submitting those press releases to free press release site? Also, what do you think about including the products description, or at least part of the description in the release, especially with the new farmer/panda update?

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These are some great tips that I’m going to try to implement in my ecommerce store.

#73 Comment By Train Games On April 25, 2011 @ 10:21 am

Link bait is very important and very useful. It is a great way to rank higher in SERPs when someone posts about your blog or website and gives you a “free” backlink.

#74 Comment By motorcycle transport On April 27, 2011 @ 8:33 pm

Thanks for “opening my mind” a little. I’ve been stuck on article submissions and social bookmarking. Need to find some new linking methods!

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Link bait is very important and very useful. It is a great way to rank higher in SERPs when someone posts about your blog or website and gives you a “free” backlink.

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Link bait is very important, and to many people do think about this because they only want to make articles and pages that will convert.

#84 Comment By kadın On July 29, 2011 @ 3:57 am

I do agree with all of the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.

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Could you please extend them a bit from next time? Thanks for the post.

#90 Comment By مدونة On September 26, 2011 @ 9:06 am

keep it up
thanx

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i took the bait !

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This article is GREAT it can be EXCELLENT JOB and what a great tool! FASGDG

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#98 Comment By Summer Holidays On January 6, 2012 @ 8:34 pm

Excellent post. What a great idea, Will try it out.

#99 Comment By Nitish On January 8, 2012 @ 11:23 am

Another Excellent post Eli , quite detailed actually

Thanks

#100 Comment By Nitish On January 8, 2012 @ 11:23 am

I would like that as well :)

#101 Comment By Nitish On January 8, 2012 @ 11:24 am

hahaha so true

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surly… :) keep it up :)

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This article was a great read. I’m going to have to read I think I might give this strategy a shot.

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This article is GREAT it can be EXCELLENT JOB and what a great tool! FASGDG

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#115 Comment By buffalo graphic design On August 13, 2012 @ 11:37 pm

there is something about the word ‘bait’ that seemed so predetory

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#117 Comment By hut be phot On September 3, 2012 @ 7:04 am

Every article you post I learn something new, great!

#118 Comment By chong tham On September 8, 2012 @ 6:02 am

Most people idea of yoga is that it is a set of physical motions done in attaining a feeling of peace within oneself.

#119 Comment By The Stork Club On September 25, 2012 @ 10:30 pm

market bait.i learned a new term today :)


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URL to article: http://www.BlueHatSEO.com/market-bait/

URLs in this post:
[1] http://www.bigoakinc.com/rankedhard/: http://www.bigoakinc.com/rankedhard/
[2] afiliate programs: http://cxdigitalmedia.blogspot.com/
[3] IBM: http://testinsides.blogspot.com/p/ibm.html

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