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Open Questions #4 - Diminishing Values On Outbound Links

Posted By Eli On July 29, 2008 @ 4:12 pm In General Articles | 637 Comments

I somehow missed this question from the Open Questions post and I can’t help but answer it.

From [1] Adsenser

I loved your SEO empire post.
But I was wondering how much effect does a lot of links from a lot of indexed pages from the same domain have?
I always thought that the search engines looked mainly at the number of different domain linking to you.
Can you give some more info on this?
Or do you use these pages to link to a lot of different domains?

This is a fantastic opener for a conversation on sitewide outbound links affects on other sites as well as the site itself. Which has been long debated but never cleared up, not because its too complicated just because theres so many myths its hard to work the fact from the fiction. To be clear in my answer I’m going to refer to the site giving the link as the “host site” and the site receiving the link as the “target site.” Just so I don’t have to play around with too much terminology.

The entire explanation of why sitewide links, main page links, subpage links, and reciprocal links work is based off a simple SEO law called Diminishing Values. It basically states that for every link whether it be recipricol, innerlink, or outbound link there is some form of consequence. Also, for every inbound link, innerlink accepted or reciprocal link there is a benefit.

SEO Law of Diminishing Values
Diminishing Values = sum(benefits) > sum(consequences)

The need for the sum of the benefits to be greater than the sum of the consequences is essential because, as mentioned in my SEO Empire post there can’t be a negative relevancy for a site in relationship to a term. For example lets take the niche of cars. There’s a theoretical mass of car blogs. For the sake of the example we’ll say there are several thousand blogs on the subject of cars. Something in the industry happens that stirs all the bloggers such as SEMA having a car show or something. So all these car blogs blog about SEMA’s new car show coming out and give it a link. If these outbound links caused a consequence greater or equal to the valued benefit given to SEMA than all these blogs would drop in value as per the topic, cars. Thus the mass affect would be that of a negative relevancy, therefore sites with no relevancy but contain topic links would by all theory rank higher than the general census of on topic sites.

So the notion of an outbound link diminishing your sites value in equal proportion is just complete bubkiss and obviously not the way things actually work. Even if it was true and there was a compensation for on site SEO when an event in a niche happens the site hosting the event wouldn’t just rise in the rankings it would propel everyone else downwards causing more turbulence in the SERPS than what happens in actuality with just their site rising. It’s just simple SEO Theory 101, but sadly a lot of people believe it. There’s also a lot of sites that absolutely won’t link to any sites within their topic in fear that their rankings will suddenly plummet the moment they do. They’re under the greedy impression that they’re somehow hording their link value and that is in some way benefiting them. So with the assumption that an outbound link gives much more value to its target than it diminishes from its host everything in a sense balances out and outbound links become much less scary. This of course in no way says that the consequence to the host is a diminishment of any sort. It’s entire consequence could be 0 or as a lot of other people believe +X (some people think on topic outbound links actually adds to your sites relevancy). I haven’t personally seen one of my sites go up in rank after adding an outbound link but I’m open to the idea or to the future of the concept being reality.

I Practice What I Preach
The Law of Diminishing Values is one of the reasons why BlueHatSEO is one of the only SEO blogs that has all dofollow comments as well as top commentators plugin on every page. Your comments will not hurt my rankings..I’ll say that one more time Your comments will not hurt my rankings. Whewww I feel better :)

Back To The Question
Before we get into the meat of the question we’ll take a small scale example that we should all know the answer to.
Q: If a host site writes an automated link exchange script that automatically does thousands of link exchanges and puts those links on a single subpage and all the target sites also have their link exchange page setup the same way on a subpage. Will the host site gain in value?

A: I’ll tell you straight up from personal experience. Yes it does. It’s simple to test if you don’t believe me go for it yourself

Now we’ll move up to a much larger scale with a specific on topic example using sitewide links.
Q: If you own two 100k+ page lyric sites with lots of inbound links and very good indexing ratios, will putting a sitewide link to the other site on both raise both in value or keep them both the same?

A: Also from my personal experience, yes both will not only raise in value but they will skyrocket in value by in the upwards of 50% which can result in much higher rankings. Likewise this example can be done with any niche and any two large sites. Cross promote them with sitewide links between the two and see what happens. The results shouldn’t be surprising.

Now, on the large scale to the meat of the question.
Q: If these two lyrics site cross compared all their inbound links from other sites and managed to get all the sites that link to lyric site A to also link to lyric site B to the point at which each increased in links by 100k (same as the number of increased links would of been with a sitewide link between the two) would both sites increase in value more-so than if they did the sitewide link instead?

A: Yes absolutely. This is a bit harder to test, but if you’ve been building an SEO Empire and each site’s inbound links are from your own sites than it becomes quite a bit easier to test and I’m certain you’ll find the results the same as I did.

On a 1:1 ratio on a generalized population of relevant links vs non-relevant inbound links from separate domains/sites are still more effective than a sidewide link of the same magnitude. However! A sitewide link does benefit both sites to a very high degree. Just not to the degree that lots of other sites can accomplish.

Sorry that question took so long to answer. I didn’t just want to give you a blank and blunt answer. I wanted to actually answer it with logic and a reasoning that hopefully leads to an understanding of the ever so important WHY.

637 Comments To "Open Questions #4 - Diminishing Values On Outbound Links"

#1 Comment By Baldizzle On July 29, 2008 @ 5:41 pm

I couldn’t even believe my reader. You just blew my mind twice in one day. Thanks Eli.

#2 Comment By Metaspring On July 29, 2008 @ 10:14 pm

You’re back! And what an excellent post. I see that you practice what you preach by having dofollow comments as well as top commentators plugin on every page to demonstrate the fact that “Your comments will not hurt my rankings”

#3 Comment By Fifty Studio On July 29, 2008 @ 10:37 pm

That had to be one of the few useful posts on SEO I’ve read. I’m tired of crappy seo blogs that regurgitate garbage. Very good post.

#4 Comment By MMS Facts On July 29, 2008 @ 10:49 pm

Thanks Eli and good to see you’re back. This is some solid SEO information that many just don’t think about, but when you read it it comes all to clear.

#5 Comment By Free MP3 Seach On July 29, 2008 @ 11:01 pm

So after all this BS from Google, automatic link exchanges still have value after all. IF you think about it many software directories give out thousands of links and they never lose PR either so I have ot agree with your theory and keep up the good work Eli.

#6 Comment By Eli On July 30, 2008 @ 12:14 am

Thanks guys and freemp3search had a great example i wish i would of thought of with link directories and software directories.

I know I haven’t posted in awhile so in case you missed it in your rss reader there were actually two posts today. The other is located here:
[2] https://www.bluehatseo.com/blue-hat-technique-20-cyclic-documents/

#7 Comment By FreeDIYSEO On July 30, 2008 @ 1:25 am

I’ve often wondered about the site-wide links issue. It always seemed to me a bit simplistic to say ’sitewide links are bad’.

I’d be interested to know your thoughts on the impact sitewide links would have on the other outbound links from the host site - would it decrease their value massively?

#8 Comment By Kevin On July 30, 2008 @ 8:46 am

Great post Eli. Regarding the automated link exchange, here’s an example of a competitor of mine that offers link exchange and is doing pretty well in the SE’s: [3] hxxp://xxx.taxhelpattorney.com .

Now the confusing part. An example of no outbound links that’s an authority site: wikipedia.

Great results, polar opposites, I need to look at this again. Anyone, any insights drop me a line at my blog, thanks.

#9 Comment By SEO Shadow On July 30, 2008 @ 8:52 am

Really nicely explained, man. You do a good job of rubbishing the misinformation out there.

#10 Comment By Garrett On July 30, 2008 @ 10:22 am

Your competitor also appears to be running an affiliate program which is a nice way to collect on-topic inbounds (assuming the aff program uses clean links and doesn’t redirect thru a middleman like CJ). A side benefit of the affiliate program is that he can also explain away some potentially nefarious linking activity by blaming it on “rogue affiliates” (assuming he ever gets called out). ;)

#11 Comment By Internet Marketing on the Central Coast On July 30, 2008 @ 12:46 pm

Very nicely thought out and presented post Eli. I dig people that post on results they’ve tested and not just regurgitating what they’ve read. Great job.


#12 Comment By Garrett On July 30, 2008 @ 1:42 pm

@ Garrett

You are right. I have the same problem (challenge :P ) as him; almost all the competition in the niche iam in uses affiliate marketing. Because of all those links they rank higher. Its weird google doesn’t recognize affiliate links, but I’ll try being my own affiliate with all the tips from Eli :P

#13 Comment By nodatetonight.com On July 30, 2008 @ 2:38 pm

long time no see post. another good one to date.

[4] http://www.nodatetonight.com

#14 Comment By Step-by-Step Internet Marketing Guides On July 30, 2008 @ 7:06 pm

WOW, it is so nice to hear an expert say that do-follow comments DO NOT affect your rankings, there are so much misinformed and completely moronic notions flying around on this subject, and I always laugh when I hear them from those that don’t have a clue.

Everything you said makes a lot of sense, thanks!


#15 Comment By Beerhat On July 30, 2008 @ 7:31 pm

SEO as in everyday life is completely full of misconceptions, myths, and bullshit.

It’s nice to read a post from bluehat again!

#16 Comment By WKMI On July 30, 2008 @ 7:59 pm

Just subscribed to your feed.Thank you.It’s tough as a business owner trying to determine who has the right info.


#17 Comment By Arnie On July 30, 2008 @ 9:13 pm

Great post. Our blog is all DoFollow all the time too.

#18 Comment By Wordpress SEO On July 31, 2008 @ 12:26 am

Awesome post. I’ve always heard that sitewide links (especially reciprical ones) are cancelled out by Google’s oversized brain.

Thanks for clearing that up.


#19 Comment By vasea On July 31, 2008 @ 12:56 am

Good post - Thx, you just gave me an answer to an old question

#20 Comment By Thibaut On July 31, 2008 @ 4:47 am

Great post, Eli like usually and happy to hear from you. We are still desperately waiting for SEO Empire part 2. Can’t wait anymore ;-)

#21 Comment By Kevin On July 31, 2008 @ 11:20 am


Thanks for checking that out and good point on the affiliate, I must do this soon. Thanks.

#22 Comment By TheMadHat On July 31, 2008 @ 11:51 am

Great explanation of a topic many people have problems with. The only caveat I would add is to be aware there are other factors involved and overuse of any one method could cause you problems.

#23 Comment By SEOMichael On July 31, 2008 @ 12:12 pm

Good post, I just subscribed to your feed. I am not sure if I have bad information, but I am totally avoiding site-wide inbound or outbound links on all my sites now.

#24 Comment By Brandon Adcock On July 31, 2008 @ 12:13 pm

glad to see you active again

#25 Comment By Kasami On July 31, 2008 @ 12:20 pm

Awmagad, not one, but two new posts. My feedreader is tuned to scream to me when you post, and finally it did!

Great quality as allways. Looking forward to SEO Empire part 2. What am I going to do with those million indexed pages? ;)

#26 Comment By debra mastaler On July 31, 2008 @ 12:47 pm

Good post Eli. :)

We’ve also had good luck using sitewide links on properties we’re cross promoting, we try and blend the links into the content so they’re not overt if a competitor comes sniffing with a spam report but basically, dropping sw links is what we’re doing.

Wondered how you’re finding this tactic work on properties you don’t own. I’m hesitant to use a site that’s hosted them in the past, feel the footprints they leave are telling and devalue their potential.

Have you found this to be the case and if so, how do you evaluate a site you don’t own as a possible spot to host sw links?

#27 Comment By Joe On July 31, 2008 @ 7:38 pm

I subscribed to your RSS feed a while ago and I’ve been reading through your posts. I just wanted to say thanks because I’m learning a lot from you. I still have quite a few posts to read through yet but so far, great stuff!
Joe - Peace and Serenity through Prosperity

#28 Comment By police cars for sale On August 1, 2008 @ 2:03 am

Very interesting points you made there. I just wish other blogs would enable ‘dofollow”…

#29 Comment By Parrot Bluetooth On August 1, 2008 @ 2:59 am

Really fantastic opener indeed! Outbound links can really affect your site negatively at times like mentioned above in the post! Excellent stuff really. I am bookmarking this page: [5] http://delicious.com/britneyvaughan

#30 Comment By Asset Allocation On August 1, 2008 @ 4:00 am

After starting to read your blog I went ahead and created a contend/scraper and rewriter. This bot is constantly generating completely unique human readable articles(about 95% pass the human quality control test). It is generating articles at a rate of about 4000 per day.

I also build an easily site creation tool. Simply select articles I wish to include, select a template and press create. It automatically creates the site on my domain of choice.

THe problem is I dont have the time to keep up with the bot. It is generating more articles than I can select and create sites with. SO the question:
1. Continue selecting articles about certain niches and creating sites with them when I get the time.
2. PUt the entire program on autopilot. Let it automatically randomly select 10000 articles for a site and build it. This would create sites that are not about any certain niche but be capable of mass site creation.

Which do you think is better??
Now I need to build an upward linking script!!

#31 Comment By Andy Roberts On August 1, 2008 @ 10:02 am

This post confirms what I’ve suspected. Refusing to link outwards isn’t doing the retentives any good.

#32 Comment By Seneschall On August 1, 2008 @ 12:29 pm

Great to see you posing again and I’m really happy to finally get some trustworthy confirmation on what I thought but never was sure of.

#33 Comment By yard flags On August 1, 2008 @ 1:54 pm

Great information, Thank You for sharing……….

#34 Comment By Miguel Salcido On August 1, 2008 @ 4:49 pm

OK, so what you are saying is that putting (selling) outbound sitewide links on your site will not diminish its value. AND that receiving sitewide links will also not diminish your site’s value.

That seems to be counterintuitive to what I belive. I have been of the mindset to stay away from sitewide links because they tend to get you penalized more easily. Now I know for a fact (from experience at an old employer) that too many inbound links at the same time from a sitewide can and will penalize you.

I would love to hear more from you on this and swap stories!

#35 Comment By Atlantic City Deals Guy On August 1, 2008 @ 6:13 pm

Eli, this is great news, everything I was reading said the opposite of your post! Thanks for keeping us properly informed!

Atlantic City, NJ

#36 Comment By Eli On August 1, 2008 @ 6:38 pm

Actually I never said there is no value drop for giving a sitewide link. I just said it wasn’t as much of a drop as the value that it gives. There is a consequence for placing a sitewide link. Although that consequence could be large to none at all. It’s just never greater than the benefit the other sites recieves. Also following the rule that no inbound link can hurt you no sitewide link can hurt you. There used to be a sandbox but that wasn’t necessarily a penalty for too many links, it was just a time buffer to test your site’s quality out. There is definitely no penalty that I’ve ever seen from too many links at once to a quality site.

To list an extreme example. I just recently this year got a sitewide link on collegehumor (2m+ links within two weeks) to a brand new site and it was a huge benefit. Never a penalty.

#37 Comment By 511 pants On August 2, 2008 @ 5:12 am

Thanks for the useful information

#38 Comment By dog On August 2, 2008 @ 6:47 am

i’m interested it

#39 Comment By unlocked iphones On August 2, 2008 @ 10:17 am

that guy also has a kick ass domain. I mean taxhelpattorney.com, trust me it doesnt even get better than that.

#40 Comment By Rosenstand On August 2, 2008 @ 2:57 pm

Thanks man! Some times I can’t help wondering if the vast majority of SEO people have gone completely mad regarding “slipping out link juice” etc. etc. This is the internet! The very way it works speaks for the truth in your posting!

#41 Comment By Webkinz On August 2, 2008 @ 6:19 pm

Great to see new posts on here Eli. And I still love looking back at the older info here too.

#42 Comment By search engine optimisation On August 3, 2008 @ 5:09 am

Excellent point if no one ever linked to anyone else then where would we be … Hey maybe lets do that and see how Google reacts remove all links from all sites

#43 Comment By Erum On August 3, 2008 @ 7:56 am

We really should start a campaign to get Wordpress to be Do-Follow by default. So many people start blogging without even knowing that they are a no-follow blog. I mean this should be a choice and not on by default.

I have not only added the Do-Follow plugin but also Keyword Luv and Comment Luv. My commentators should love me off lol.

#44 Comment By SEO ibiza On August 3, 2008 @ 2:24 pm

hola Amigo. will echo the sentiments, nice to see you back again, especially as a recent winner of our best seo blog awards..

coincidentally we run dofollow on both blogs and recent comments from all pages also.

one question tho, what exactly does “loving you off” mean? not sure were up for that ;)

[6] kev@seoibiza

#45 Comment By DirectToIndia On August 4, 2008 @ 2:42 am

Ahaa, This is cool post, It has cleared bit of my doubts regarding outbound links. Thanks for Share.

#46 Comment By Gainesville Florida Realty On August 4, 2008 @ 11:27 am

Thank’s for sharing a very good post. This is highly informative.

#47 Comment By brazz On August 4, 2008 @ 2:08 pm

You mentioned cross linking sites with 100k pages. I assume these are sites created by scripts.

I run a few hand written sites, which are well regarded by Google (all at page one). The sites have between 200-300 pages.

Do you think it would benefit me if I placed sitewide links at these sites pointing to another site that I want to promote?

Two points here: first, 100k anchor texts can have an effect much larger than 300 pages; second, you can risk loosing an auto generated site, but you can’t do the same with a 300 page site.


#48 Comment By D. Maskull On August 4, 2008 @ 6:27 pm

I am happy to see you posting again. Why is it that I have ALWAYS heard the contrary to what you just explained - even from supposed SEOs (of all types)?

#49 Comment By Nitro Quattro On August 4, 2008 @ 8:38 pm

Awesome eye-popping post. I’ve been diving deeper into SEO and your blog provides some great info - very much appreciated.

#50 Comment By Bleuken On August 5, 2008 @ 12:13 am

Woow, the post was something! At first I can understand your point so I need to read it twice. I just want to inform you that I print a hard copy of this topic so I can read and understand it carefully. Thanks!

#51 Comment By WebSam Design On August 5, 2008 @ 8:17 am

Excellent next question, let’s try it in real life and web ;-)

#52 Comment By net-work On August 5, 2008 @ 11:59 am

Hey Eli … thanks for the post, I’ve been in the game for years and was under the “law of diminishing values” misconception you were referring to.

Since we’re talking about the value of site wide links, I’ve got a quick question I’ve always wondered about and never had the chance to test as there are a ton of variables (no control) when dealing with site wide links.

Would site wide links be considered site wide links if the link and anchor text change on every page?

For example, say you have 2 db driven sites, 1 centered around doctors from every state and city in USA. Another site sells cars and also has a page for every state/city in US. Thanks to a little php, you can strip the city/st from the url and rewrite the url & anchor text for each link so no 2 links are identical.

Is this beneficial? Do search engines still recognize this as a site wide link since they are all going to the same domain? Is this better at preventing spammy anchor text than just randomizing the words?

#53 Comment By rent back On August 5, 2008 @ 3:51 pm

that is another very informative article.
i have two sites in the same niche and was afraid to sitewide them to each other. i think i will give it a try after reading this.

#54 Comment By rent back On August 5, 2008 @ 3:56 pm

sorry i meant 4 sites within the same niche.

#55 Comment By Referencement On August 5, 2008 @ 6:01 pm

I have 2 or 3 questions on site wide links

1. Is it wise to put like 5 sitewide links pointing to 5 important internal pages of another site or would it be better and more profitable to put links to 5 different domains?

2.Is it wise to have multiple anchor texts on these links? (As asked by net-work )

#56 Comment By Learn About Plants On August 6, 2008 @ 9:47 am

Good post - this is a concept that I’ve always wondered about, yet unfortunately never really experimented with.

The Law of Diminishing Values makes perfect sense though, and I like the example with car blogs.

#57 Comment By Shlomo Artzi On August 6, 2008 @ 8:18 pm

Very good article, cleared up some misconceptions for me. It’s good to know healthy linking won’t hurt you.

שלמה ארצי

#58 Comment By Compatibility Horoscope On August 7, 2008 @ 6:10 am

Thanks Eli, great post as always. Your blog is by far the most useful information resource there is. Thanks again.

[7] Writing Ezine Articles

#59 Comment By Andy On August 7, 2008 @ 1:47 pm

Tnx for this cool post!

#60 Comment By Geeks DIY On August 9, 2008 @ 7:26 pm

Glad to see you’re pack posting Eli!

I’m curious about if you have multiple sites that are being hosted on the same server, but on different domains. For instance, with your lyrics site, would those links count for much if the SE knows that both sites are on the same server, and even if they have the same WHOIS data?

Another question for the lyric site example. Aren’t reciprocal links worth very little now? So would you see much effect from that?

Thanks, and good to see some new posts!

#61 Comment By North Georgia Website Design On August 10, 2008 @ 5:06 am

This is a very enlightening post. It got me thinking, and maybe you already answered it in the post but I couldn’t get it in these terms - but what about targeted linking from non-relevant sites?

For Example:
Site A is a software directory and Site B is a lyric directory. Site A and Site B each have 100k+ subpages. If Site A had 1k+ pages of “lyric software” subpages and Site B had no subpages related to software, then would the total effect of inbound links to Site B from Site A be greater than Site B’s links to Site A?

#62 Comment By Free 3G iPhone On August 12, 2008 @ 3:04 am

Nice post, well presented and i understood it. Thanks

#63 Comment By super affiliate nl On August 14, 2008 @ 9:01 am

Thanks for answering my question!

Your definitely the best SEO blog I know.
You really inspire me to do more SEO instead of doing only ppc.

#64 Comment By Douglas Kwong On August 15, 2008 @ 12:41 pm

Great post with a lot of good information in it. I like that you included in the Q and A portion that you answered with personal experiences involved. It reiterates some thoughts with outbound linking.

#65 Comment By Metaspring On August 17, 2008 @ 12:12 am

great post i really like that…

#66 Comment By Craig On August 18, 2008 @ 5:08 pm

I am in the camp that both internal and external links are vital to increasing placements and part of that is the ability for search engine to decipher true links from manufactured links. Its just to what level does Google go to determine that line. As an seo services company, we always get asked to what the future is in SEO. In my mind, it is Latent Semantic Indexing and how sites will need to embrace these notions when constructing their category taxonomies. What an interesting space!

#67 Comment By faculty jobs On August 21, 2008 @ 11:33 am

Very Informative. I am trusting you on the dofollow doesn’t hurt. I have read the opposite from some “experts” recently. Going to bookmark your site, its tough to determine the truth from someone just chasing traffic and spewing out what they have heard.

#68 Comment By A dust collecting fool On August 21, 2008 @ 1:24 pm

Building relevant links are keys to our success.

#69 Comment By Eli On August 21, 2008 @ 5:37 pm

I did not say that! Reread the article pls.

#70 Comment By Seo hosting On August 21, 2008 @ 10:35 pm

Thats a great article when you consider that some people are trying to sell their forum signatures for $XXXX on some sites.

#71 Comment By Jason On August 23, 2008 @ 9:33 am

Nice, thanks for speaking out about dofollow. It gets on my nerves how many sites are nofollow. Why? Its pretty much pointless.

#72 Comment By Metaspring On August 23, 2008 @ 9:41 pm

nice post i really like it…

#73 Comment By Metaspring On August 23, 2008 @ 9:43 pm

nice and easy source of income…

#74 Comment By Gabi Andrei On August 25, 2008 @ 1:02 pm

Link building is the hardest fight in SEO. It is hard to find good quality sites with same topic ready to link to you. But it is worthy.

#75 Comment By SEO Utah On August 26, 2008 @ 1:27 am

I’m glad you endorse tactics that naive SEOs stay away from for no legitimate reason. good post.

#76 Comment By Nimic @ The Green Routine On August 26, 2008 @ 10:30 am

I recently shut off my nofollow on comments to test this. It seems a lot of major SEO experts are starting to backtrack on the outbound links sucking link juice theory. Of course, since I’ve shut off no follow I’ve had to deal with a little bit more moderation. But, I’m hoping in the long run it helps more than it hurts.

I have a good feeling it will.

#77 Comment By Eva White On August 27, 2008 @ 5:28 am

Hi, Good to see some activity onthe site. Great post. Makes one think of all the links that one is chasing and wonder why they make it sound so complicated.

#78 Comment By Contempt On August 27, 2008 @ 5:47 am

Very great article. Slow on my comment, but still being used. Just grabbed the link and article for a friend to read. Keep it up, Eli.

#79 Comment By BlogPiG On August 28, 2008 @ 5:13 am

This is a really nice plugin, a bit like something I use already but with some nice extrea ideas, thanks.

#80 Comment By Atlanta SEO On September 1, 2008 @ 6:45 am

Really nice! two million links in two weeks! you never cease to amaze me

#81 Comment By Whizkid@Funniest YouTube Videos On September 3, 2008 @ 11:08 pm

I agree with you. It is rubbish to think that giving out links from one’s site will diminish their sites link value.

This is a great post as it really dispels the myth of link having lower value if they exchange in same niche.

#82 Comment By Web development On September 4, 2008 @ 6:56 am

Nice stuff. Thank you. Really important.

#83 Comment By Jason Online On September 4, 2008 @ 9:50 am

while i agree with most of your blog post, im not sure how effective linkpages are at the moment

#84 Comment By al On September 4, 2008 @ 7:26 pm

i am agree with of your blog post…

#85 Comment By al On September 4, 2008 @ 7:29 pm

this is a great post i really like that…

#86 Comment By al On September 4, 2008 @ 7:33 pm

nice extra ideas thanks…

#87 Comment By al On September 4, 2008 @ 7:34 pm

i agree with you…

#88 Comment By al On September 4, 2008 @ 7:34 pm

very great article…

#89 Comment By al On September 4, 2008 @ 7:35 pm

quick indexting tool…

#90 Comment By JustinB On September 6, 2008 @ 5:56 pm

guess its time to get those link exchanges going again

#91 Comment By Nathan On September 12, 2008 @ 3:16 am

someone else who agrees, it all builds up authority, passing links out to relevent sites, rather than just holding all link juice into your site

just out of interest, what affiliate companies offer proper links rather than redirected ones? preferably in the uk

#92 Comment By Ruby Web On September 17, 2008 @ 2:16 am

I totally agree. it’s all about having authority.

#93 Comment By chris pine On September 17, 2008 @ 12:09 pm

Good post and very complicated even though you’re trying to dumb it down for us. Seems like Google has a bunch of mathematicians working for them. I guess they can afford it but it just makes the whole algorithm seem like wizardry for us simple folk.

#94 Comment By Outsourcing On September 29, 2008 @ 1:01 am

I am in [8] outsourcing business and sometimes it goes difficult to convince a client about these things. You have explained all the subject in most suitable manner. Thanks for sharing your valuable knowledge with us.

#95 Comment By Web Design NC On September 29, 2008 @ 10:38 pm

This makes me feel alot better about outbound links. I don’t like being stingy with my juice.

#96 Comment By Web Design NC On September 29, 2008 @ 10:43 pm

Why don’t you say what you gotta say all at once Jackass.

#97 Comment By Property Listing Software On October 2, 2008 @ 2:24 am

Well, my tests gave similar results… Still outbound links to RE agencies websites help us a lot.

#98 Comment By kouji On October 3, 2008 @ 12:08 pm

wow. it’s good to see an seo post which actually has some evidence to back up a particular statement. cool.

#99 Comment By Work From Home Opportunities On October 7, 2008 @ 9:12 am

Great post! You explained this in much detail that even I could understand. I thought it was common knowledge that a pages PR would be passed through the links on the page, whether inbound or outbound. I didn’t realize that people thought the host could diminish in value due to those links.

Thanks for debunking this SEO myth for all of us.

Alan Mater

#100 Comment By Website Directories On October 8, 2008 @ 1:10 pm

This is some good stuff. Links are what build up the web and some would say that outbound links hurt your site. This is partly true. If you are a new site and link to an authority in your niche it will do you some good over just linking out to anyone.

#101 Comment By SEO On October 10, 2008 @ 3:50 pm

I was under the impression that site-wide links were now a bad factor in the big G’s eyes. Is this correct?

#102 Comment By Belleville Real Estate On October 15, 2008 @ 11:04 pm

Another great post, I learn more from this blog than all other blogs combined. I’m working through each post trying to filter and understand. Great stuff!

Here’s a questions what if you create an outbound post on for each post on a blog along with links out on each summary of a post showing in the archives, home page, etc. That would be multiple links on many pages. Is that going to impact you negatively, positively, or neutrally?

#103 Comment By Bottle Openers On October 18, 2008 @ 12:21 am

Hi Eli great post great to see a professional SEO expert say that dofollow comments won’t take away from your juice, hope you don’t find if I quote you and link to you on a couple so called SEO experts that say otherwise

#104 Comment By Webmaster Bookmarking On October 21, 2008 @ 2:12 am

If I’m working to get a smaller site initially indexed, I’ve noticed that some of the SEs favor the URLs that have outbound links to high PR pages. These get indexed first - but they don’t necessarily get higher PR or SERPs themselves.

Anyway, about dofollow, I run all my blogs and Pligg sites with nofollow disabled and I have no complaints about traffic or revenue… The key I’ve seen is just to not link to any penalized sites or ‘bad neighborhoods.’

#105 Comment By Bookmarking Demon On October 21, 2008 @ 7:44 am

Great post Eli. I’m going to follow your example and enable dofollow on my blogs now.

#106 Comment By Madly in love On October 22, 2008 @ 3:17 pm

Nice post. It’s good to see some real logic and sound thinking! :)

#107 Comment By Columbus SEO On October 23, 2008 @ 12:39 pm

Very interesting thinking, definitely a bit outside the box of accepted knowledge. I’ve always bought in to the net plus / net minus value of links on a site, based on something from Matt Cutts I got in the past. It would make sense though for relevant outbound links to provide value, after all… content is king. And worthwhile outbound links provide value to site visitors as valuable content. Thanks for the post.

#108 Comment By Roger Hamilton On October 28, 2008 @ 9:18 am

Just wondering, will you be posting anything similiar to this in the future? I would like to read a little bit more on this. Thanks for sharing the post though!

#109 Comment By Scott On October 29, 2008 @ 12:51 pm

So Eli, in your conclusion you stated:

“On a 1:1 ratio on a generalized population of relevant links vs non-relevant inbound links from separate domains/sites are still more effective than a sidewide link of the same magnitude.”

So then is there any difference between getting a relevant or non-relevant link to my site(s)? Such as the link that is now included here is from a ’seo’ site, yet it is going to my ‘plant’ site. I’m going on the “a link is a link is a link” theory that all links provide some effect, however, would this link be more effective if my site was about ’seo’?

#110 Comment By wordpress consulting On October 29, 2008 @ 9:25 pm

I’ve been shooting myself in the foot for a long time by not using sitewide links from one of my web properties to another. Thanks for helping me see the light.

#111 Comment By Charlotte SEO On October 30, 2008 @ 7:56 am

So true, nice to see people making blog posts that are actually correct, there is no such thing as dilution as long as the link is not to a bad neighborhood, a perfect example of this would be pr5 to pr8 directories that have thousands of outbound links.

#112 Comment By Internet Strategy India On November 3, 2008 @ 4:18 am

Thanks for clearing the matter up once and for all. I’ve read so many articles that keep stressing on the claim that having outbound links with dofollow tags will drain your Page Rank, viz a viz your importance to Google. The above example of online directories is a great example.

#113 Comment By netdrv On November 3, 2008 @ 1:18 pm

Thanks for your explanation. Great post, I’ll try it

#114 Comment By link building On November 9, 2008 @ 4:17 am

Thanks for the elaboration.I further understand the value of outbound links

#115 Comment By seo linker On November 11, 2008 @ 9:42 pm

The main reason why outbound links are less important is that it is easy to do and cheaper. You can just submit your site to most high-PR websites and you think you’re on? definitely there are still a lot of polishing and 20 outbound links were just comparable to 1 inbound link.

#116 Comment By free cell texts On November 16, 2008 @ 7:05 pm

Outbound links does make a post more useful, it also makes a boring post more interesting.

#117 Comment By Pollywog On November 23, 2008 @ 1:48 pm

Thank you for clearing this up - I just discovered your site and can’t wait to read every post of it!
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#118 Comment By flycvt.com On November 23, 2008 @ 3:50 pm

I think it’s a shame that Google has such a masive impact on sites traffic and the algo is so secret and dyamic that webmasters etc have to spend a lot of time doing stuff just to get higher rank. I’m not blaming them, they have to do it.

If sites were rewarded for being useful then the web would be better because all this energy could actually be spent on making sites more usable or useful or pretty or cool.

#119 Comment By How to Make Money Online On November 23, 2008 @ 7:43 pm

Just found your blog. Great article. The do-follow has been addressed so many times before, incorrectly of course! So much so that I deactivated my do-follow plug-ins. Now I am going to go back and reactivate them.

I definitely need to take some time to go back and read some of your other posts. Seems you have a lot of knowledge as far as SEO and I am looking for some great information from someone who knows the facts.

#120 Comment By icang On November 25, 2008 @ 11:27 pm

wew,i’ve been thinking bout did i supposed to make my blog use doFollow or not, and stumbled at your article,not many of those site i’ve visit that stated dofollow give more benefit than nofollow, most of them just says,it will draw more spam, n therefore affect your rank, thx anyway, great post

#121 Comment By bongs On November 26, 2008 @ 6:44 pm

Thanks Eli I’ve been wondering about this for some time.

#122 Comment By Buy domain Names On November 30, 2008 @ 6:57 am

Fantastic post. Been reading through your entries these last few weeks and realised just how much i’ve got to learn.


#123 Comment By Michael King On December 6, 2008 @ 10:53 pm

Great posts. I love all the great info i get here.

#124 Comment By Teen Weight Loss Plans On December 6, 2008 @ 10:54 pm

Love it. Thanks much.

#125 Comment By تحصيل در آلمان On December 10, 2008 @ 12:11 pm


#126 Comment By Link Building Services On December 11, 2008 @ 12:26 am

The post was cool. It’s one of those few posts that are useful and relevant and stick to their SEO guns. I’m fed up by obsolete SEO blogs that seem to recycle SEO garbage. Keep it up!

#127 Comment By Terry@Charlotte NC On December 17, 2008 @ 7:15 am

had to read it a couple of times but it makes great sense as an advanced linking strategy-right wher i’m at. thanks

#128 Comment By Aries On December 21, 2008 @ 6:07 am

Its always cool to see people who know what they’re talking about telling it like it is.

where did this idea that sitewide links don’t work come from anyway?

#129 Comment By VUDU Marketing On December 23, 2008 @ 1:30 pm

A very intelligent post. I’ve done a good deal of linking research, and I agree with you.

#130 Comment By host On December 24, 2008 @ 4:22 am

People and Gurus say that owtbound Linking Is worthless and basically they are true to a large extent,but I’m pretty skeptical about It not being included in Search engine Alog’s,I think they have always been included in calculations of search engines.

#131 Comment By Decor Accents On January 6, 2009 @ 9:44 am

Glad that I found your site. I found a lot of interesting points here. Great job.

#132 Comment By Genel kultur On January 7, 2009 @ 7:05 pm

So afterwards all this BS from Google, automated hotlink exchanges still accept amount afterwards all. If you anticipate about it abounding software directories accord out bags of links and they never lose PR either so I accept ot accede with your approach and accumulate up the acceptable plan Eli.

#133 Comment By oknazzz On January 16, 2009 @ 12:58 pm

respect, this is what i`m looking for

#134 Comment By Gezer On January 20, 2009 @ 12:40 am

Thank you very much

#135 Comment By game-girl On January 20, 2009 @ 1:19 am

I visited the blog and found much new for me,good experience to share with the other people and a great chance to master new knowledge.

#136 Comment By seo test On January 20, 2009 @ 6:56 am

Hi, it;s a great article. I’ve made a little linking research, and at this moment I agree with you.

#137 Comment By The Blogger Source On January 20, 2009 @ 9:33 pm

That helped clear up a lot. Your right so much myth and myth on top of myth it’s hard to know what to believe.

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#138 Comment By horoscope On January 21, 2009 @ 1:05 pm

actually seo blogs DEBITED shit really very good post dailleur I talk about my site

#139 Comment By voyance On January 26, 2009 @ 3:56 pm

Very interesting points you made there. I share your opinion.

#140 Comment By That Guy On January 28, 2009 @ 9:47 am

I’ll Test your theory of Diminishing Values and if they are follow tags and you worry not of comments foreclosing your shop….you won’t mind a quick pillage? If so plz delete the comment…This is for my best friend…..Go BG

He has a site that deals in investment property, real estate, and [11] Phoenix Foreclosures

Your site is awesome and I always enjoy reading your articles - Gratuitous Respect - Dubs

#141 Comment By BusbySEO Test On January 28, 2009 @ 1:58 pm

linking to sites related to your can boost you rank

#142 Comment By Sweaty Palms On January 29, 2009 @ 4:06 pm

It’s funny how I’ve been doing SEO for many of my sites and I’ve never thought that adding relevant outbound links can actually help my ranking.

I’ll test it and see how it goes.

Thanks for the tip.


#143 Comment By Sit Stay Fetch Review On January 31, 2009 @ 2:24 pm

Interesting article! I always thought that have outbound links hurt a page when it comes to rankings. This is why on my static sites I use nofollow on all pages the are irrelevant such as about me page and contact us etc.

#144 Comment By Custom Glass On February 3, 2009 @ 10:34 am

Thanks for the great posts. I’m removing all my nofollow links.

#145 Comment By Rocket Spanish Reviews On February 3, 2009 @ 4:47 pm

I removed all the nofollow tags off my site and will track the results. Thanks for the article.

#146 Comment By Regalos originales On February 4, 2009 @ 8:43 am

Great explanation! Finally somebody who gives you a clear, logic answer on this issue. I will test your theory to see if it works.

#147 Comment By MDP On February 4, 2009 @ 8:17 pm

Nice article. I had always thought the opposite on site-wide links but I’ll have to give this a try.

#148 Comment By drop it like its On February 6, 2009 @ 11:37 am

I go through you blog word by word,what a honest straight to the point opinion.Thanks..

#149 Comment By Amend Internet scam On February 6, 2009 @ 12:08 pm

I’m really inspired by this blog.

#150 Comment By Salt Websites Valencia On February 10, 2009 @ 6:16 am

My thoughts exactly.

Something’s wrong with your captcha… I just wrote a long and thoughtful reply but captcha busted me. 8 + 9 does, in fact, equal 17.

#151 Comment By Floor Steam Cleaner On February 10, 2009 @ 4:01 pm

Great post eli. Very much to the point and great info. I really like the way you explain yourself in every post on this site.

#152 Comment By bob house On February 11, 2009 @ 4:52 pm

amazing post Eli. excellent read, i will start allowing more outbound links on my site.

#153 Comment By fx trading On February 12, 2009 @ 11:23 am

Thanks to sitewide link exchanges I managed to get to the top10 in Google in quite a competitive market. So, it does work.

#154 Comment By rider On February 16, 2009 @ 8:01 am

How much time have you spent writing these posts? This must be the most useful advanced seo guide on the web.

#155 Comment By Orlando Seo David On February 16, 2009 @ 3:33 pm

This was probably one of the best written link building seo explanations I have ever read. Thank you for posting. You blog has officially just gave me enough reason to finally install the computer screen in front of my toilet to switch over from reading magazine on the throne. I will definitely be back. As I was one of those link hoarders. You have just converted me. I would link out only to very credible sources. Now I will be a little more free with my linking.

#156 Comment By Tom On February 17, 2009 @ 1:49 am

Really great post,through it’s hard for me to read this long post,I can get some fresh concepts,thanks again.

#157 Comment By How to Make Money | Abdulrehman On February 18, 2009 @ 8:46 am

So what you’re saying is that outbound links really have no effect on a page’s rank?

#158 Comment By Review your web host get a backlink On February 21, 2009 @ 4:02 pm

Crazy world when 5million webmasters thing the contrary to this 5million agree with you and 200million don’t know what to think.

Would be best it everyone just concentrated their time and effort on creating webpages that people wanted to link to because they were excellent and didn’t have to worry about the whole page rank thing.

#159 Comment By Mobotix On March 2, 2009 @ 5:15 am

Brilliant post –>> as long as it turnes out to be the truth :-)

In any case - I can smell that your thinking is based on a lot more realistic structure than a lot of the blogs out there. There is something like a ‘old and new testament’ in SEO too - A lot of people are still struggling with static ‘chisseld in stone’ regulations while some are moving on in greater realms of reality. You seem to be talking like one of the latter group… in SEO that is :-)

#160 Comment By Steen Öhman On March 3, 2009 @ 8:31 am

The biggest problem is link spam when you have dofollow on your blog.

Have been a lot of east europeans spammers on my site lately …

But otherwise a good comment contribute to the quality of the blog and the domaine - so a dofollow is in order in that case!

Steen Öhman
[12] SEO Check - oneline marketing

#161 Comment By Steen Öhman On March 3, 2009 @ 8:52 am

Well dofollow is fine, but it attracts a lot of link spammers. Had some east european link spammers on my blogs last week.

I wonder how long Google will use links from blogs in the ranking of sites - there sure are a lot of junk comments.

Anyhow a good comment deserves a follow.

#162 Comment By regalos originales On March 5, 2009 @ 5:13 pm

great article, it’s nice to listen to someone who knows what he’s talking about. i will bookmark you

#163 Comment By regalinos On March 5, 2009 @ 5:14 pm

which is the best back link cheker?

#164 Comment By forex faculty On March 7, 2009 @ 9:20 am

heh, what have I been studying till now?

#165 Comment By Online Shopping On March 9, 2009 @ 1:13 am

I believe in having both relevant and irrelevant outbound links.After all, it’s link to your site!Thanks for your article!

#166 Comment By New Hairstyles On March 10, 2009 @ 10:22 pm

I noticed a big difference in ranking and traffic after impementing sidewide links. Great post by the way!

#167 Comment By Shop Fitting On March 17, 2009 @ 12:39 am

Yes, Google is not really diminishing value for outgoing links.

#168 Comment By phreakaholic On March 17, 2009 @ 10:47 am

thanks for this nice info :)

#169 Comment By ENT Doctor On March 18, 2009 @ 9:50 am

What you say is very true.

#170 Comment By Free Webmaster SEO Tools On March 22, 2009 @ 10:13 pm

Hmm, interesting, and certainly much more accurate than a lot of the garbage going around at the forums.

#171 Comment By curhat online On March 23, 2009 @ 7:41 pm

“I practice what I preach” - I like that

#172 Comment By Hanna @ Afiliate Funnel Systems On March 28, 2009 @ 11:43 pm

Keyword Luv is a very nice little plugin which I’ve been using and I recommend that every blogger also use it.

#173 Comment By haşere ilaçlama servisi On April 5, 2009 @ 5:33 am

I was under the impression that site-wide links were now a bad factor in the big G’s eyes. Is this correct?

#174 Comment By Buy Roor On April 7, 2009 @ 11:48 pm

I always thought this but never did any experiments like you did Eli. More posts!

#175 Comment By Pozycjonowanie Poznan On April 14, 2009 @ 11:58 pm

I guess it makes sense. I’ll have to try that.

#176 Comment By Increase Traffic On April 17, 2009 @ 4:38 am

Just what I was looking for, will be taking more tips from you webmaster

#177 Comment By T42p On April 18, 2009 @ 10:47 am

so if there are (some) consequences of one-way dofollow links, how come you saying they won’t hurt your site?

#178 Comment By Odzyskiwanie Danych On April 21, 2009 @ 2:49 am

Amazing post, thanks.

#179 Comment By Odzyskiwanie Danych On April 21, 2009 @ 2:50 am

Awesome post, thanks

#180 Comment By grand rapids wedding photographers On April 24, 2009 @ 8:17 am

our main site is flash based (cursed photography websites) so we do most SEO through our blog. this post was EXTREMELY helpful as i’ve been struggling with posting outbound links. it feels kind of snobby to not give the link love. so, thanks! i’ll be following you for sure!

#181 Comment By Caleb (Market Secrets Blogger) On April 28, 2009 @ 6:25 pm

This is basic economics…the more you got coming in should always exceed what goes out or you end up bankrupt(in this case PRrupt!)

#182 Comment By Used Tires On May 3, 2009 @ 5:12 pm

Wow it was great to have you answer those questions, and give us a very detailed analysis in regards to outbound links, and the loss they may have, etc.

#183 Comment By Raj On May 7, 2009 @ 9:46 pm

Quite informative article. Gives new thoughts to focus upon regarding site-wide inbound and outbound links.

#184 Comment By Keith D On May 12, 2009 @ 12:18 pm

Thanks for the post.

Good to know that in linking to sites within my own business field, I’m not doing myself any harm.

Ta very much

Keith D

#185 Comment By Flasn design Danmark On May 14, 2009 @ 3:30 am

as a beginning seo noon this article was awesome :)

#186 Comment By Hanna @ Watch Live Soccer On May 15, 2009 @ 2:37 pm

Linking to relevant sites is never harmful. As a matter of fact, there should be linking out as well as linking in.

#187 Comment By Wig On May 27, 2009 @ 4:44 am

Great post fo0r the beginner.
Very nice post.
Thanks for the sharing

#188 Comment By China Interests On May 28, 2009 @ 4:25 am

It may be punished by Google when you applied cross promotion.

#189 Comment By vicky@Real hair wigs On June 2, 2009 @ 11:07 pm

Amazing information.
This is really beneficial for beginners.
I really admire this post.
Thanks for sharing.

#190 Comment By hari@Hair extensions On June 2, 2009 @ 11:57 pm

Interesting post.
This information clears a lot of doubts regarding SEO.
I think back links never hurts your site and its helpful for ranking of your site.

#191 Comment By ashay@Webdevelopment nj On June 4, 2009 @ 6:08 am

I just started doing SEO for my website.
I think the guidelines mentioned are really helpful for me.
I will definitely try to adopt this.
Thanks for sharing.

#192 Comment By Mark On June 4, 2009 @ 6:57 pm

if the total PR of all pages online is 1… and its a zero sum system, then there has to be winners and losers when people link to other sites.

#193 Comment By Bv Cures On June 10, 2009 @ 10:31 am

“Your comments will not hurt my rankings..”
And what will be the effect is somebody links in your comment to a pharmacy/adult/banned site. Will it still not hurt your rankings by linking out to bad neighbourhood?

#194 Comment By HB On June 14, 2009 @ 7:06 am

This was an excelent article, I have bookmarked your page and look forward to more great articles.

#195 Comment By Tower On June 15, 2009 @ 12:02 am

This is an excellent written article which has been rewarded by being bookmarked.

#196 Comment By tayyab On June 24, 2009 @ 11:37 pm

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#197 Comment By Wigs birmingham On July 1, 2009 @ 9:30 pm

Wow it was great to have you answer those questions, and give us a very detailed analysis in regards to outbound links, and the loss they may have.

#198 Comment By SEO Nottingham On July 2, 2009 @ 10:45 am

How refreshing to read SEO posts by someone who knows what he is talking about, there are so many myths about NoFollow links.

#199 Comment By Ubieranki On July 5, 2009 @ 9:50 am

it depends….some people say that links is link..and other…that only good link have a value…

#200 Comment By Chris On July 16, 2009 @ 5:00 pm


I always thought massively interlinking your sites was a bad thing. I have about 6 websites in the same niche but don’t link any of them as I always thought it would be bad (they are on the same server)

Based on this topic, if I were to sitewide link to them all I would see a massive boost in rankings.

So what do I do?

1. Link them all up
2. Link only certain ones
3. Move them all to separate servers then link them
4. Something else?

I would really appreciate an accurate answer on this


#201 Comment By Seo Lair On July 25, 2009 @ 8:53 am

Google can see affiliated sites with site wide links like a footer link. They discount the link juice value of those links since they know its the same person linking to themselves. Unless you get very tricky with registrations, hosting, etc… It is hard to not get those site wide links discounted.

#202 Comment By chrissyrodrick On July 31, 2009 @ 11:25 pm

WOW, it is so nice to hear an expert say that do-follow comments DO NOT affect your rankings, there are so much misinformed and completely moronic notions flying around on this subject, and I always laugh when I hear them from those that don’t have a clue.

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#203 Comment By TC On August 21, 2009 @ 10:06 am

Linking has always been an issue. Will you get slapped or blessed by Big G? The last I heard was outbound authority links are good because they provide content to the reader and that is one of the big criteria Google uses.

#204 Comment By best anti aging skin products On August 24, 2009 @ 1:44 am

True you practice what you preach! I couldn’t believe this post appearing on the second page of a very competitive keyword that is not SEO related.

#205 Comment By Auctions On September 3, 2009 @ 1:36 am

Very nicely thought out and presented post. I think the guidelines mentioned are really helpful for me.
I will definitely try to adopt this.Thanks for sharing this great post…..

#206 Comment By Made Easy Forex On September 10, 2009 @ 12:35 pm

I think it can but im not certain.

#207 Comment By sports picks On September 18, 2009 @ 1:25 pm

Interesting I am trying to find the follow links directory any hints?

#208 Comment By parfume On October 5, 2009 @ 10:03 pm

Great post - Thanks for the good info

#209 Comment By Payday Uk On October 7, 2009 @ 10:33 pm

Great blog is on the top for ever.

#210 Comment By Payday No Teletrack On October 9, 2009 @ 3:59 am

What a thought you presented! It is really impressive.

#211 Comment By Faxless payday On October 9, 2009 @ 10:19 pm

What a marvelous ideas! keep posting ……..Thanks

#212 Comment By Classics Guy On October 10, 2009 @ 10:24 am

I look forward to you next post. Thanx

#213 Comment By Hebden Bridge in West Yorkshire On October 11, 2009 @ 1:54 pm

Your spot on with the points you have made in this article. Thanks

#214 Comment By WebTalent Internet Marketing On October 16, 2009 @ 4:46 pm

Ahh. The no-follow (or do follow) debate never ends. Nice contribution.

#215 Comment By Тимур Макаров On October 19, 2009 @ 9:59 am

Премного благодарен, что просветили. Никогда бы не подумал :)

#216 Comment By John On October 20, 2009 @ 10:59 pm

I prefer linking only to the sites that I trust and I consider authority sites. You may confuse your readers if you have irrelevant links on your site.

#217 Comment By Charlotte On October 30, 2009 @ 11:01 am

That’s the very first time that I’ve heard outbound links will help your SEO. Thanks for the info.

#218 Comment By Littlest Pet Shop Toys On November 1, 2009 @ 6:35 pm

Thanks for such an informative post, its nice to see someone who actually does practice what they preach. I have following your blog for some time and this is definitely one eye opening informative post…please keep them coming

#219 Comment By Roleplay Forum On November 5, 2009 @ 4:36 am

Outbound links to respected sites in particular seem to be very effective in getting Google’s attention.

#220 Comment By Floor Steam Cleaner On November 6, 2009 @ 4:44 pm

I will say that this is also the first time I’ve heard of outbound links helping your SEO. The note about sitewide links on lyrics sites is also of interest. Those sites literally have 100k+ pages. That is where sitewide links definitely can help.

#221 Comment By Montreal Web Design On November 7, 2009 @ 6:32 pm

Absolutely an amazing article. I’ve been looking around to see specifically this answer. I thought for awhile now that nofollow isn’t a good practice to use.

#222 Comment By table conversion top On November 8, 2009 @ 3:17 pm

2 million links is insane, here i am scrabbling for a few hundred?

#223 Comment By conversion top On November 8, 2009 @ 3:19 pm

I have noticed the same thing sometimes, I do a nice long reply post and it does not work. So I cut and paste each one in case this happens.

#224 Comment By conversion top table tennis On November 8, 2009 @ 3:21 pm

As always he seems to advocate an opposite theory than everyone else.

#225 Comment By dnn skins On November 9, 2009 @ 6:25 am

Thanks for this post. It’s really useful!

#226 Comment By Our simply On November 19, 2009 @ 10:56 am

That is where sitewide links definitely can help.

#227 Comment By Voyance gratuite On November 19, 2009 @ 10:57 am

Thanks for this post. It’s really useful!

#228 Comment By smystery On November 19, 2009 @ 11:08 pm

I should say that you give good information about outbound links for other. thanks

#229 Comment By Sex Toys Canada On November 21, 2009 @ 3:50 am

Thanks for the post, it has changed my mind on the way I will run my blog.

#230 Comment By العاب بنات On November 23, 2009 @ 2:25 pm

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#231 Comment By my flood pictures On December 13, 2009 @ 9:03 pm

“BlueHatSEO is one of the only SEO blogs that has all dofollow comments as well as top commentators plugin on every page.”

How can I set it?

#232 Comment By Festival Museum Nusantara On December 23, 2009 @ 1:36 pm

“BlueHatSEO is one of the only SEO blogs that has all dofollow comments as well as top commentators plugin on every page.”

#233 Comment By Festival Museum Nusantara On December 23, 2009 @ 1:44 pm

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#239 Comment By Linkmoko On January 6, 2010 @ 10:33 pm

I’m learning different SEO Tactics almost a year now. I’ve been diving deeper into SEO and your blog provides some great info - very much appreciated. Absolutely an amazing article. I’ve been looking around to see specifically this answer. I thought for awhile now that nofollow isn’t a good practice to use.

#240 Comment By Beth On January 9, 2010 @ 2:23 pm

I think I am understanding what you are saying.

The problem I am having is finding a method whereby people will link with my site because of its content, and not because of any internal or external benefit of the link itself.

That is, if I understand the pure purpose of linking to a site to begin with, it is to have readily available articles or data that are valuable to one’s business, hobby or family.

For example, if I am a dentist, I might want to link my site to a dental technique research site, not with the thought of increasing or decreasing my search engine ranking, but rather to make sure I stay current with my profession.

So, the big reference sites get a lot of that kind of love.

It is the guy who is attempting to market something that is being marketing by tens of thousands or perhaps millions of people who has the problem of encouraging others to take the time and make the effort to link to his or her site.

Why would they do it?

As a matter of fact, I think the data shows that people won’t do it unless there is real informational value on a site OR, there is cross linking going on by agreement having nothing to do with the value of the sites involved themselves.

For me, that kind of technique has the potential of undermining the purpose of a search engine to begin with. That is, a search engine needs to have the goal of bringing to the public’s attention the sites best able to answer a question or solve a problem for a consumer.

If the search engine is duped by cross linking having nothing to do with the intrinsic value of a site, how is that good for the consumer?

On the other hand, we might make an assumption that the sites with the most links, regardless of how they came to be, is the best for the public.

I find that to be a difficult proposition to accept.

However, it may be true. I just don’t know.

#241 Comment By Tom M. On January 15, 2010 @ 10:08 am

I always thought that the only benefit of outbound links was for your site visitor.

#242 Comment By Just now On January 21, 2010 @ 4:56 pm

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#243 Comment By oyun On January 26, 2010 @ 7:46 am

only SEO blogs that has all dofollow comments as well as top commentators plugin on every page. ….

#244 Comment By SEO Web Design by David On February 2, 2010 @ 11:14 am

I wanted to comment about your question you answered regarding 2 sites with each are pointing to each other. I see this kind of marketing all the time… Especially lawyer sites… A lawyer gets one website with his own domain johnsmithlawyer.xyz for example and then he starts another site with the keywords in it minneapolisaccidentlawyer.xyz and then he pounds links between them… It works like a dream… you see both sites on page#1 and a backlink check reveals most of the inbound links come from the other site…it is used all the time…

Thanks for the great info…

#245 Comment By rosario On February 6, 2010 @ 8:20 am

nice and easy, definitely can help :)

#246 Comment By Robin On February 8, 2010 @ 3:33 am

Great article for one of the fundamentals of SEO.

#247 Comment By Free SEO Advice On February 8, 2010 @ 6:28 pm

Great article on seo. There are many misconceptions about seo and internet marketing and you have explained a few of them to be untrue on your post.

#248 Comment By Search High SEO On February 9, 2010 @ 1:12 am

Setting up two sites with appropriate domain names and setting up multiple links between the two can work short term, but adding more and more reciprocal links between the two will eventually be picked up by the bots, especially if they’re on the same ip, but eventually, even if they’re not.
We had one “competitor” who used this technique qith a promise to “pay us when you’re on page 1″, which happened. The client paid up happily, then two or three months down the line, they were blacklisted by Google.
We then went in, at the request of the local BusinessLink, contacted by the client in panic, to clean up the mess and sort it out long term with white hat SEO.
All I’m saying is, best be cautious with this technique.

#249 Comment By tom@ppo dental plan On February 11, 2010 @ 2:44 pm

Thanks for the information. Your example about car blogs and SEMA convinced me that this SEO is a science that is really way over my head.

#250 Comment By http://www.netbahis.com On February 11, 2010 @ 2:45 pm

I always thought that the only benefit of outbound links was for your site visitor.

#251 Comment By Search High SEO On February 12, 2010 @ 4:33 am

The search engines want to give the best value they can to visitors to your site or any other. If they think your site is more valuable to a visitor’s needs, it’ll rank above it (given all else is equal). If outbound links relate to something relevant and useful to visitors, they’ll help your site.

#252 Comment By Creative Zen On February 13, 2010 @ 1:05 am

non-relevant link will help too

#253 Comment By funny t shirts uk On February 15, 2010 @ 4:33 pm

Good to know outbound comments won’t hurt you and this can be seen by your PR. Thanks for the info.

#254 Comment By tom On February 19, 2010 @ 11:35 am

For Wikipedia results, we now show a good portion of the first paragraph and a few links from the table of contents.

#255 Comment By tom On February 19, 2010 @ 11:44 am

The most common remark to my tweet was that people thought it was mainly to do with a change in the way that bloggers viewed other blogs in their niche.

#256 Comment By Martin Kono On February 22, 2010 @ 12:58 am

I love to read your posts.

#257 Comment By Kopi Tribulus On February 22, 2010 @ 1:46 am

i heard about blackhat, or whitehat SEO, but bluehat? this is first time i heard about it

#258 Comment By Andrew On February 23, 2010 @ 4:05 pm

Great post! Information is very usefull.

#259 Comment By Matt On February 26, 2010 @ 1:38 pm

Nice post! Good info.

#260 Comment By ms points On March 2, 2010 @ 10:21 pm

It is true that practice what you preach! I could not believe that this entry does not appear on the second page of a very competitive keyword is not SEO related.

#261 Comment By MLM Training On March 3, 2010 @ 8:09 pm

Thank you for clearing this up - I just discovered your site and can’t wait to read every post of it!

#262 Comment By Bongs for sale On March 14, 2010 @ 12:43 pm


Thanks for this article, it’s made for an easy read!


#263 Comment By Janet On March 17, 2010 @ 4:53 am

your answers are clear and straight thanks.

#264 Comment By Sex Toys On March 25, 2010 @ 11:47 am

Stumbled across this post. How old is this post? FOr most businesses it’s better to target long term profit and many techniques described are most likely to be devalued by Google in the near future or already have been devalued.

Currently Google pays much more attention to authority of the link, not to the number of links.

#265 Comment By Locker Room On April 5, 2010 @ 1:03 am

Thats cool post……..
we like this post..

#266 Comment By rude jokes On April 10, 2010 @ 12:26 pm

You’re back! And what an excellent post. I see that you practice what you preach by having dofollow comments as well as top commentators plugin on every page to demonstrate the fact that “Your comments will not hurt my rankings”

#267 Comment By Roor On April 13, 2010 @ 1:48 am


Thanks for the article some very good points.

All the best,

#268 Comment By handbags On April 26, 2010 @ 8:13 am

Thanks for such an informative post, its nice to see someone who actually does practice what they preach.

#269 Comment By Hair Weave Extensions On April 27, 2010 @ 7:09 am

Great post, thanks.

#270 Comment By vaporizers On April 29, 2010 @ 3:51 am

i’ve seen case studies that prove both ways. In general it seems the more domains the better.

#271 Comment By Phuket Travel Deals On May 10, 2010 @ 1:30 am

All this SEO can be too much and for every bit i read i just keep hoping that there will pop up a few competitors to google.

Even if this might have been overkill to me I liked the post and will definitely keep scrolling down to read some more.

#272 Comment By SEO On May 12, 2010 @ 5:46 am

Search Engine Optimization (SEO) company providing top website placement for businesses throughout North America.

#273 Comment By UK webmaster forum On May 12, 2010 @ 6:12 am

Useful post, very informative. A good related outbound link can significantly help the host site, but i believe outbound link should not be too much on a page.

#274 Comment By Electrolux Shampooer On May 12, 2010 @ 10:27 am

I agree with this theory and think anyone who’s not willing to link to other blogs within the same niche is blogging for the wrong reasons. Being affected negatively in the SERPS for linking to another site, just doesn’t make any sense.

#275 Comment By Adam R On May 17, 2010 @ 6:29 pm

Creating this web of links is one of the best ways to gain rankings for sure. People underestimate this concept by searching for various keywords in various niches. When if they search for various keywords within the same niche, pick a few, build a site around each one, and link them together works great.

#276 Comment By SEO birmingham On May 24, 2010 @ 2:25 am

Creative ideaz for Web Design and SEO services in Birmingham and the surrounding areas of the West Midlands

#277 Comment By PCSO Lotto Results On May 31, 2010 @ 12:51 am

Very nice analysis. Very informative & helpful.

#278 Comment By guar gum Australia On June 1, 2010 @ 7:53 pm

nice post mate!!!! thanx.

#279 Comment By Internet Advertising Agency On June 11, 2010 @ 2:06 am

Hey this was the cool discussion man…..

#280 Comment By build mailing list On June 12, 2010 @ 2:21 am

thanks a lot for such a wonderful reading and also not to mention a wonderful questions and answers. Keep up the good work.

#281 Comment By completely free dating sites On June 12, 2010 @ 2:39 am

wow, thanks you so much for all the informative data. It help cleared some of my thoughts which kept on bugging me if I did it correctly or not.

#282 Comment By Yellow Shower Curtain On June 13, 2010 @ 7:27 pm

Yeah, that’s a dandy of an article…SEO empire was a real sweetie too!

Thanks brotha


#283 Comment By homes for sale toronto On June 21, 2010 @ 12:39 pm

Thanks so much for this post! I now have a solid understanding of linking.

#284 Comment By eryaman hali yikama On June 24, 2010 @ 6:26 am

Thanks for this article, it’s made for an easy read!

#285 Comment By Michael P On June 30, 2010 @ 8:31 am

My internal links for my site was at 510 and recently dropped to 107. While my Indexed Pages does say 530 (in webmaster tools).

I’m just wondering if this is just temporary, and will be re-updated and fixed. I know with new websites, it can fluctuate kind of randomly for no reason.

#286 Comment By Dental Tips On July 5, 2010 @ 3:24 am

Really useful information for me

#287 Comment By betsson On July 7, 2010 @ 7:10 pm

I always thought that the only benefit of outbound links was for your site visitor.

#288 Comment By http://www.betsson24.tk On July 7, 2010 @ 7:11 pm

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#289 Comment By etiket On July 7, 2010 @ 7:11 pm

your answers are clear and straight thanks.

#290 Comment By Remove Black Mold On July 9, 2010 @ 7:41 pm

Excellent post with lots of good info its refreshing to find someone who actually does what the talk about doing. I am not a programmer and would be very interested in seeing an example of the “automated link exchange script that automatically does thousands of link exchanges” that you spoke of. That would be something I’d be interesting in trying on my [15] Jacksonville Handymansite.

#291 Comment By Andy @ SEO UK On July 10, 2010 @ 4:24 am

Good quality seo article and you do practice what you preach - I’ve watched and admired your site for ages. And … may I add offered sensible advice, and not radical black hat stuff.


#292 Comment By good point press On July 12, 2010 @ 10:34 pm

Very nice post and good discussion about search engine optimization.

#293 Comment By Clean Cut Media On July 13, 2010 @ 10:21 am

can’t believe i missed this article 2 years ago. ha! and still generating comments and readers. nice.

any thoughts on whether the shared info is still 100% relevant?

#294 Comment By Eye Serum On July 14, 2010 @ 3:08 pm

thanx for this article.it is nice article and good high quality of seo article and it is helpful for us in future.

#295 Comment By Eye Serum On July 14, 2010 @ 3:13 pm

I am thankfull to this article and author to provide good suggestion about seo. thanxxxx.

#296 Comment By Small Business Marketing Consultant On July 18, 2010 @ 6:21 am

Cant believe that this article is over 2 years old and that I missed it. Either way, everything explained in it is still relevant today.

#297 Comment By cuerpo y mente On July 23, 2010 @ 7:16 am

I just love outbounds links..!

#298 Comment By esek esek On July 27, 2010 @ 8:32 am

thanks for share.. nice article very good!

#299 Comment By Football Gifts On July 30, 2010 @ 1:04 am

A very informative SEO article, thank-you.

#300 Comment By Retrol Gifts On July 30, 2010 @ 1:05 am

Very helpful information about links and seo

#301 Comment By vibram On August 1, 2010 @ 9:14 pm

Thanks for sharing .
I like your articles,so I will attention about your blog.

#302 Comment By Oyunlar On August 2, 2010 @ 1:59 pm

Thanks a bunch. Ran across this excellent post when I was googling for these links. Cheers

#303 Comment By youtube video On August 3, 2010 @ 2:56 am

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#305 Comment By Christian On August 3, 2010 @ 9:01 pm

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#307 Comment By Cewek Telanjang Bugil On August 5, 2010 @ 8:41 am

This article in two years, can’t believe

#308 Comment By My Arthritis Relief On August 6, 2010 @ 8:57 am

Wow, this is encouraging! There are plugins out for Wordpress too that make it a great way to encourage more comments and reader participation.

#309 Comment By Weight Loss Articles On August 7, 2010 @ 4:38 am

Thanks a bunch. Ran across this excellent post when I was googling for these links. Cheers

#310 Comment By new air max On August 9, 2010 @ 5:45 pm

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thanks again!

#311 Comment By Work at home On August 9, 2010 @ 7:38 pm

Incredible seo post. I wish I had found it sooner.


#312 Comment By Twitter Facebook On August 12, 2010 @ 4:00 pm

That clarifies many things….

#313 Comment By Megaupload On August 15, 2010 @ 12:12 pm

I plan to make some experiments to prove your advices.

#314 Comment By New york SEO On August 17, 2010 @ 5:50 am

very interesting post as I never purchased links site wide as I thought I would be banned but if you got 2 million in 2 weeks thats fantastic. I always used the drip affect 5-10 per day.

#315 Comment By Ultrasound Technician On August 18, 2010 @ 3:22 pm

Ya even i thought same thing , but week ago read this and has started using i have bought 3,4 links for my health blog thanks eli for sharing useful info.

#316 Comment By New Car Show On August 19, 2010 @ 4:27 pm

WOW, it is so nice to hear an expert say that do-follow comments DO NOT affect your rankings, there are so much misinformed and completely

#317 Comment By medyum On August 20, 2010 @ 8:29 am

Very nice sharing.thanks.

#318 Comment By Josh On August 21, 2010 @ 6:48 am

Thanks very much for this article, was very intereting to read :)

#319 Comment By medyum On August 21, 2010 @ 11:15 am

The information you provided was very useful. Because of your help, thank you.

#320 Comment By Funny Sayings On August 21, 2010 @ 4:33 pm

Retrieving more links at one time like that would be cool. Striking down one egg!

#321 Comment By betsson On August 22, 2010 @ 2:26 pm

thanks for information

#322 Comment By James On August 22, 2010 @ 11:45 pm

Thank you for clearing the topic. The only way to make the internet a good resource for information is to link your site or page to a good source relevant to your topic. Google does not only counts how many links are pointing to your site but also looks on how your site is contributing in the sharing of valuable content so don’t be afraid to spread link love.

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#324 Comment By empoweredseo On September 5, 2010 @ 10:52 pm

Thanks for posting a unique article. Nice sharing and keep posting.

#325 Comment By Get Free Groceries On September 6, 2010 @ 1:00 pm

Thanks for this, I’ve often wondered this myself, and I’m glad I was able to find this article.

#326 Comment By Peter Dunin On September 13, 2010 @ 4:48 am

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#327 Comment By facial On September 14, 2010 @ 2:14 pm

haven’t heard this before about diminishing returns, interesting stuff.

#328 Comment By Info Gadget Baru On September 17, 2010 @ 7:34 pm

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#331 Comment By webkinz world On September 28, 2010 @ 1:53 am

I had to read and re-read the post to understand it, but now that I’ve read it a third time, I agree with your conclusions. I have cross-promoted site-wide links on my network of [17] webkinz cheats sites and it helps with indexing speed, along with an instant PR boost. With the reciprocal link, when Google analyzes again, there is even more PR going back to the original site!

#332 Comment By Sweaty Palms On October 4, 2010 @ 6:15 am

Great article, i’ve been doing SEO on all my sites, and never thought about outbound links or site-wide links.

Thanks again


#333 Comment By India Tour Packeges On October 9, 2010 @ 8:58 pm

that was really cool post up there which is really full of information, complete and comprehensive and if you really follow these all steps as it is given you will be successfull…

#334 Comment By unemployed loans On October 12, 2010 @ 6:09 am

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#335 Comment By facebook sex On October 20, 2010 @ 4:23 am

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#336 Comment By Frederik Trovatten On October 22, 2010 @ 3:47 am

I think it’s pretty hilarious that you let all these spam comments, go dofollow (including this one)

#337 Comment By Kuzey On October 23, 2010 @ 6:26 am

This information is really good to know,thanks for sharing!

#338 Comment By Kosmetik On October 24, 2010 @ 6:42 am


I’m new to SEO, thanks for sharing this post.

Kind regards

#339 Comment By Splice On November 1, 2010 @ 8:07 am

Massive numbers of internal links also give you a great opportunity to add key-word rich anchor tags, likely with a few variations and alternatives, which will increase the SERPs for the target pages for those keywords.

#340 Comment By yemek siparişi On November 1, 2010 @ 1:14 pm

The most common remark to my tweet was that people thought it was mainly to do with a change in the way that bloggers viewed other blogs in their niche.

#341 Comment By Regnskabsservice On November 4, 2010 @ 5:49 am

Thanks for tips, it does makes a lot of sense that outbound links are important, it just something you tend to forget

#342 Comment By Bong On November 11, 2010 @ 8:35 pm

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#343 Comment By kayu oyunları On November 16, 2010 @ 6:13 am

Will try these steps next time i am doing a bit seo to sites i have built.

#344 Comment By balon patlatma On November 16, 2010 @ 6:21 am

I am not a programmer and would be very interested in seeing an example of the “automated link exchange script that automatically does thousands of link exchanges” that you spoke of.

#345 Comment By oyun On November 22, 2010 @ 3:43 am

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#346 Comment By Chicago limousine service On November 22, 2010 @ 8:12 am

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#347 Comment By Stephen R On November 22, 2010 @ 12:03 pm

Just got through reading your article all the way through. It’s funny because I had been wondering about site-wide linking and whether there was value in it. I stumbled on this from seomoz comment and almost didn’t check out the link. I’m really glad I did. Thanks for clearing up some really great questions I had.

#348 Comment By john On November 25, 2010 @ 1:41 pm

It’s funny

#349 Comment By Eazol Pain Relief Formula On November 27, 2010 @ 10:35 am

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#350 Comment By Gifts For Him On December 3, 2010 @ 12:10 pm

Some interesting comments, thank-you.

#351 Comment By SEO Translator On December 12, 2010 @ 10:06 am

My blog is also DO-follow for exactly the same reasons. Only thing is, I moderate ruthlessly so that I do not get the usual blog spam, mostly from people that have not even read the post in question. But valuable contributions get their link… and also help my blog.

#352 Comment By Wireless Networking On December 17, 2010 @ 8:26 am

I totally agree. it’s all about having authority.

#353 Comment By apple world On December 17, 2010 @ 9:09 am

Very helpful information about links and seo building

#354 Comment By Ties On December 20, 2010 @ 8:47 am

Great information, keep up the good work here.

#355 Comment By ilaçlama On December 22, 2010 @ 3:13 pm

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#356 Comment By tente On December 25, 2010 @ 11:00 am

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#358 Comment By شات كتابي On December 30, 2010 @ 7:05 am

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#359 Comment By Shopfitters Melbourne On December 30, 2010 @ 3:32 pm

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#360 Comment By hollister uk On December 31, 2010 @ 8:32 am


#361 Comment By filmindir On January 2, 2011 @ 1:05 pm

That’s really great…

#362 Comment By Böcek ilaçlama On January 9, 2011 @ 1:10 pm

Just got through reading your article all the way through. It’s funny because I had been wondering about site-wide linking and whether there was value in it.

#363 Comment By Boulder Limousine On January 14, 2011 @ 7:34 pm

well i provide boulder limousines in colorado..

#364 Comment By Denver Car Service On January 14, 2011 @ 7:35 pm

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#365 Comment By Singapore SEO Consultant On January 20, 2011 @ 10:18 am

I must admit this post is a whole new prospective of looking at links.

#366 Comment By Vince Samios On January 26, 2011 @ 7:49 am

I’ve been using do-follow links on my blog too for over a year now - what does no-follow even really mean these days. Its not as hard and fast as is used to be, no-follow means more like “maybe you should follow, maybe you shouldn’t, why don’t you find out for yourself mr google”

#367 Comment By user manuals On January 31, 2011 @ 7:51 pm

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#368 Comment By merchant servcies On February 7, 2011 @ 3:29 pm

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#369 Comment By inkasso On February 13, 2011 @ 1:34 pm

Thanks for the tips, will give it a go

#370 Comment By workers comp settlements On February 14, 2011 @ 10:29 am

Helpful information about links. Everyone needs as much help as they can gain. This helped clear up some things.

#371 Comment By oyun On February 16, 2011 @ 6:28 pm

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#372 Comment By New car review On February 17, 2011 @ 11:43 pm

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#373 Comment By cctv installation On February 19, 2011 @ 5:46 pm

Everyone seems obsessed with links when we should be using that time to make great websites.

#374 Comment By Visit Asia On February 24, 2011 @ 10:53 am

if you think about if many software directories give out hundreds of thousands of links and they never lose PR either. I agree with you.

#375 Comment By Güncel Blog On March 1, 2011 @ 6:33 am

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#376 Comment By cctv installers london On March 1, 2011 @ 4:47 pm

I dont understand how this is blue hat ?

#377 Comment By Medical Assistant On March 2, 2011 @ 11:29 am

useful tips..thanks for sharing admin..blue Hat was something new for me

#378 Comment By Pawn King On March 6, 2011 @ 7:17 pm

Almost everyone is talking about inbound linking as more effective SEO tool. Thanks for the tips! :)

#379 Comment By Larsen On March 9, 2011 @ 10:04 am

thanks folks

#380 Comment By wart removal On March 10, 2011 @ 4:44 am

I’ve been having problem lately about this outbound links. I don’t really know what is it and its function in SEO. I guess I’ll be reading your posts for me to gain more knowledge about optimizing a website. Glad I’ve made it here.

#381 Comment By Computer Tips On March 15, 2011 @ 4:54 am

Useful information and tips

#382 Comment By St. Louis SEO On March 21, 2011 @ 12:52 pm

I don’t know that I would say it has too much of a diminished value. It seems that it has remained fairly static, it’s just that other factors are so much more important. I would never not have some relevant outbound links.

#383 Comment By St. Louis PPC On March 21, 2011 @ 12:54 pm

I also wanted to add that if you are wanting to add useful links on your site for visitors and not necessarily additions for ranking or authority I would definitely nofollow those bad boys.

Just a plug here, but if you are looking for a [19] St. Louis PPC agency then check out Acumen Studio.

#384 Comment By sac ekim On March 23, 2011 @ 1:13 pm

This is a really stupid question but what language does the script need to be in?

#385 Comment By clubpenguin On April 5, 2011 @ 5:21 am

I had to read and re-read the post to understand it, but now that I’ve read it a third time, I agree with your conclusions. I have cross-promoted site-wide links on my network of [20] club penguin sites and it helps with indexing speed, along with an instant PR boost. With the reciprocal link, when Google analyzes again, there is even more PR going back to the original site!

#386 Comment By Asset Tracking Software On April 5, 2011 @ 6:19 am

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#388 Comment By Mike On April 5, 2011 @ 11:20 am

I wonder how long Google will use links from blogs in the ranking of sites - there sure are a lot of junk comments

#389 Comment By Darren On April 5, 2011 @ 11:22 am

Excellent next question, let’s try it in real life and web

#390 Comment By Deals on Computer On April 7, 2011 @ 4:25 am

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#391 Comment By SmartElectronicDeals On April 7, 2011 @ 4:30 am

I have read your post and now i am totally agree and now Eli i can add more outbound links to my site…

#392 Comment By Best Educational Courses On April 7, 2011 @ 4:33 am

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#393 Comment By Ideal Education Concept On April 7, 2011 @ 4:36 am

I got it is rally helpful to get outbound links on our site for getting higher PR..

#394 Comment By Quality Electronic Items On April 7, 2011 @ 4:40 am

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#396 Comment By ilaçlama On April 13, 2011 @ 7:35 am

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#397 Comment By warrior cat site On April 14, 2011 @ 12:11 pm

I have heard that if a site links to a related site that is considered an authority source of information it can actually enhance that site in the search engine. So there may be exceptions to this rule of every action having a conesequence.

#398 Comment By Pawn King On April 15, 2011 @ 7:24 pm

The value of outbound links has long been gone. Inbound links is the one that SEO needs and that’s what optimizers want.

#399 Comment By Anita On April 16, 2011 @ 12:41 am

I was aware from Red, black and white hat SEO ..good to know more about blue hat ..good job keep it up.

#400 Comment By Nikita@Cooking Games On April 25, 2011 @ 9:54 pm

Nice views.. it’s been a long time since I have gone through such discussion. But I don’t entirely agree with all the views expressed here. But most of them do matter and it’s a great enlightenment to the beginners in SEO.

#401 Comment By brindes On May 4, 2011 @ 4:35 pm

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#410 Comment By gillette fusion proglide coupon On May 25, 2011 @ 7:07 pm

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#411 Comment By HondaCivic On May 30, 2011 @ 10:53 am

By the way, much better on the capcha.
Anyways, I think the problem resides in the changing algorithms for big search engines. The problem is that people have come to fear the competition instead of sharing the wealth of information.

#412 Comment By ilaçlama On June 1, 2011 @ 2:00 am

thansk man

#413 Comment By chris On June 5, 2011 @ 7:22 pm

this is definitely in-depth seo discussion. thanks so much…

#414 Comment By Birmingham Website Design On June 6, 2011 @ 12:36 am

Agree that if a host site writes an automated link exchange script that automatically does thousands of link exchanges the host site does gain in value. Seen it done many times



#415 Comment By askpayday On June 7, 2011 @ 11:56 am

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#422 Comment By Oyun On June 21, 2011 @ 3:03 am

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#423 Comment By seo ipuclari On June 21, 2011 @ 3:04 am

Yes, Google is not really diminishing value for outgoing links.

#424 Comment By sports picks On June 23, 2011 @ 5:50 pm

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#426 Comment By vefk On June 24, 2011 @ 12:14 pm

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#427 Comment By St. Louis SEO On June 24, 2011 @ 2:27 pm

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#428 Comment By Naeem On June 27, 2011 @ 7:16 am

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#432 Comment By CF Security On July 5, 2011 @ 2:29 pm

Yep, too many outbound links will flag up as a spam fest, lovely

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#434 Comment By Quality Electronics On July 7, 2011 @ 2:10 am

Thanks for the useful tips regarding blue hat seo I will try to implement on my website

#435 Comment By SEO Positive On July 20, 2011 @ 1:18 am

thanks for this info. It just confirms my thoughts on this.

I will do a blog post about this on my blog and do a link back to this post.

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#437 Comment By diş doktoru oyunu On July 21, 2011 @ 5:25 am

thanks for this info. It just confirms my thoughts on this.

#438 Comment By manyak site On July 21, 2011 @ 10:38 am

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#439 Comment By Orlando SEO Consulant On July 22, 2011 @ 2:05 pm

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Since this article was written the content has stood the test of time. Your point rings true even more so now than in previous years.

Best regards!

#440 Comment By Best Orlando SEO Company On July 22, 2011 @ 2:16 pm

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#441 Comment By dividend stocks On July 28, 2011 @ 8:07 am

Interestoing post and i garee with you. Most people do not link to any othersite that is same niche or type. I have seen something about that fact google likes you to link to other sites that are related or have more info for people. They figure your site is trying to help people find the right info and very few sites like wikki get ranked well with no out bound links for more info on a topic.

#442 Comment By onas On August 3, 2011 @ 9:22 am

This article provides a light in which we can observe reality.
This is very nice and provide in-depth information. thank you for this nice article.

#443 Comment By Legal marketing On August 6, 2011 @ 12:46 pm

What about the diminishing returns on inbound links as well, many so-called permanent links get removed.

#444 Comment By www.pcprima.de On August 10, 2011 @ 9:56 am

Hi, I’m a first-time reader/commenter, so forgive me if I ask something that you’ve already clarified. You mentioned that comments do not hurt your rankings, but what about being vulnerable to spam? Doesn’t that hurt the general nature of your blog? Or do you hand-pick the good from the bad before making the comments public?


#445 Comment By Home Online Work On August 12, 2011 @ 6:08 am

“I’ve always heard that sitewide links (especially reciprical ones) are cancelled out by Google’s oversized brain.”

Thanks Eli for making the experiment to clear up this question.

#446 Comment By e-hasere.com On August 13, 2011 @ 10:50 am

Thank you very much very good

#447 Comment By Y8 On August 27, 2011 @ 8:30 am

I think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google.

#448 Comment By Music On September 1, 2011 @ 12:45 am

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#449 Comment By singlephase filters On September 2, 2011 @ 3:14 am

Thanks for a such wonderful Post. I Learned a lot about the Blog. Please keep posting such informatics blogs because its helps us immensely.


#450 Comment By Watch WWE Night of Champions 2011 On September 17, 2011 @ 5:18 am

SEO seems to get harder adn harder now espically beacuse of people reporting your domains now aswell. It has kind of runied internet marketing when you see people just stealing your back links and ruining them so your actual backlink disappers. It feels liek all the hard work you do now doesnt matter.

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Useful article and enjoyable also. Your writing on different issues have attracted many visitor of your site. I am finding useful information there almost every moment.

#452 Comment By Yoga On September 20, 2011 @ 7:39 am

You give very good answer, I learned a lot from reading this article. Thank you help me with post this article.

#453 Comment By keavyscorner On September 23, 2011 @ 6:22 pm

Thanks for the information, and easy to understand way
that you present it. I will try to to more sites that apply to my niche.

#454 Comment By Caldaie Ferroli On September 24, 2011 @ 6:27 am

and easy to understand way
that you present it.

#455 Comment By words with friends cheat On September 28, 2011 @ 6:22 pm

I’m still trying to figure out the whole backlinks and inbound and outbound thing. It seems like the weight of things with Google rankings changes so rapidly that posts on the topic that are actually relevant are difficult to find. Thanks for the info! Werd.

#456 Comment By Frank On September 28, 2011 @ 9:31 pm

Figuring out the backlinks……follow….nofollow…is just a pain in the butt. The worst part is that once you figure out a decent gameplan, Google busts out a totally new algorithm to change the game.

#457 Comment By Solicitors Swansea On September 29, 2011 @ 11:00 am

Swansea is diminishing.

#458 Comment By marijuana strains On September 29, 2011 @ 11:29 am

i have already doing some seo for awhile and still nothing:(

#459 Comment By commando 2 On October 2, 2011 @ 7:19 am

I’m learning different SEO Tactics almost a year now. I’ve been diving deeper into SEO and your blog provides some great info.

#460 Comment By vonnex666 On October 3, 2011 @ 4:26 am

This web site is nice web site in seo.

#461 Comment By kopi tribulus On October 4, 2011 @ 12:21 am

Yes I just heard about bluehat seo, is this warning for seo world of what?
thanks before for you explanation.

#462 Comment By makyaj oyunları On October 10, 2011 @ 5:45 am

Almost everyone is talking about inbound linking as more effective SEO tool. Thanks for the tips!

#463 Comment By Kuhinje On October 13, 2011 @ 11:23 pm

Very nice analysis. Very informative & helpful.

#464 Comment By Property Marbella On October 14, 2011 @ 12:01 am

Amazing post Eli. excellent read, i will start allowing more outbound links on my site.

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#466 Comment By intoto On October 21, 2011 @ 5:59 am

Well all this time after you posted this post the newspapers (their online version) have still not learned anything about how the internet works, they are still not linking as a rule - sad.

#467 Comment By lucy On October 22, 2011 @ 1:11 am

Fascinating. Thanks for informing me of this. This is very useful.

#468 Comment By Guru Coaching On October 28, 2011 @ 5:20 am

I also think that this will not only bring up the overall speed of the web, but the quality as well. Thanks Google and all.

#469 Comment By yonobae On October 28, 2011 @ 8:15 am

Incredible! Your site has a lot comments. How did you get all of these people to look at your site I’m envious! I’m still studying all about posting information on the web. I’m going to look around on your blog to get a better understanding how to achieve success. Thanks for the help!

#470 Comment By Zach On October 29, 2011 @ 8:12 pm

Great Story.. I think with all the pots your getting, your getting a lot of outbound links ha. Anyway, great post! =) book marked.

#471 Comment By Noy On October 29, 2011 @ 8:26 pm

I’d have to be of the same mind with you here. Which is not something I usually do! I love reading a post that will make people think. Also, thanks for allowing me to comment!

#472 Comment By søgemaskineoptimering On November 2, 2011 @ 5:48 am

I agree with roy…it is not that simple

#473 Comment By Porady Prawne za Darmo On November 5, 2011 @ 3:42 pm

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#475 Comment By Como hacer un ensayo On November 18, 2011 @ 12:04 pm

Very usefull article, thank you so much…

#476 Comment By Ritesh On November 19, 2011 @ 1:11 pm

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#477 Comment By Microsoft Office 2010 On November 25, 2011 @ 8:16 pm

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#478 Comment By seo toronto On December 1, 2011 @ 12:47 pm

I better like to do white hat SEO. Google is smart enough to caught the black hat techniques

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#481 Comment By شات مصرى On December 19, 2011 @ 2:32 am

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#483 Comment By سعودي انحراف On December 19, 2011 @ 4:26 am

Great technique that I personally think is applicable these days

#484 Comment By odzyskiwanie danych On December 21, 2011 @ 7:28 am

Good JOB. Thank YOU

#485 Comment By Nitish On December 21, 2011 @ 10:17 am

Great Read :) thanks for the post

#486 Comment By Nitish On December 21, 2011 @ 10:18 am


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#488 Comment By Divya @ Life Insurance Policies On December 25, 2011 @ 9:52 pm

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#489 Comment By søgemaskineoptimering On December 26, 2011 @ 3:20 am

I agree with David on that

#490 Comment By Summer Holidays On January 1, 2012 @ 8:44 pm

My best suggestion is to stop being so lazy. If you can’t be bothered to type out necessary keywords like helpful for best seo you don’t stand a chance.

#491 Comment By PCSO Lotto Results Phil On January 2, 2012 @ 12:59 am

Well done Eli…I’ll implement this as a whole, but it does give me huge insight into SE’s and how to better my results for my sites. Thanks.

#492 Comment By Lee On January 2, 2012 @ 2:31 am

great article never heard the phrase before
SEO Law of Diminishing Values

need to read what is being said a couple of times to get my head around it. as usual the overwhelm thing is present, i wasn’t even looking for info on this subject.


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#497 Comment By Ismat Zahra On January 6, 2012 @ 7:33 pm

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#500 Comment By Ismat Zahra On January 8, 2012 @ 1:37 am


#501 Comment By Property Marbella On January 8, 2012 @ 3:43 am

Yes, Google is not really diminishing value for outgoing links.

#502 Comment By Asian wedding videos On January 9, 2012 @ 3:14 am

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#508 Comment By Nilesh On January 28, 2012 @ 11:48 am

interesting tips……..i think these tips would really help my site ranking…..thank you…….:-)

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#510 Comment By americki plakari On February 3, 2012 @ 8:02 am

good ideas shared about outbound links thanks

#511 Comment By Jonas On February 11, 2012 @ 2:25 am

Nice article, I just got one question. Wouldn’t the amount of outbound link hurt your ranking after you hit a more outbound than inbound?

#512 Comment By Premium account On February 11, 2012 @ 9:27 am

great article! thanxs!

#513 Comment By Neil On February 16, 2012 @ 12:28 pm

too good…..:-)

#514 Comment By Regalos originales On February 21, 2012 @ 9:32 am

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#524 Comment By PAT Testing UK On March 4, 2012 @ 12:39 pm

Some good advice, there is so much speculation about diminishing outbound link values, but I haven’t seen much evidence.

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#527 Comment By Crafts Factory On March 11, 2012 @ 3:21 am

Nice article, I just got one question. Wouldn’t the amount of outbound link hurt your ranking after you hit a more outbound than inbound?

#528 Comment By Richard kitchenaid professional 600 On March 14, 2012 @ 4:21 am

Thanks for clearing this issue up, there’s so much vauge B.s. when it comes to seo its good to have some accurate info.

#529 Comment By météo On March 15, 2012 @ 10:21 pm

Me too i love your SEO empire post ;)

#530 Comment By HealthWrong On March 20, 2012 @ 9:18 pm

it is still ok to give outbound links if the destination gives very nice and relevant information.

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#535 Comment By Life Insurance Over 85 Years Old On April 5, 2012 @ 5:22 pm

i do not believe the quality of a site without outbound links. some of them are good.

#536 Comment By Justbeenpaid On April 9, 2012 @ 1:11 pm

It comes and goes but always remain good!

#537 Comment By Justbeenpaid On April 9, 2012 @ 1:12 pm

If you study well enough you will find some

#538 Comment By Justbeenpaid On April 29, 2012 @ 7:48 am

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I love this site! Thank you Eli

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#543 Comment By PLR Membeships Fusion On July 30, 2012 @ 7:48 pm

really hard to debunk myths that’s been misleading people.. never experienced my sites ranking change with all my outbound links either!

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#557 Comment By Ashland web development On August 21, 2012 @ 5:39 pm

Hey thanks for clearing that up. I was also under the impression that those links would hurt my ranks, but was also wondering how you managed such a good pagerank given all of the crap links obviously on your site from these comments.

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#563 Comment By thong cong On September 2, 2012 @ 8:58 pm

Thanks Eli and good to see you’re back. This is some solid SEO information that many just don’t think about, but when you read it it comes all to clear.

#564 Comment By Time and Attendence On September 3, 2012 @ 1:05 am

Thank you for making the effort and spreading this information with all of us. It was indeed very useful and informative while being straight forward and to the point.

#565 Comment By Rich On September 5, 2012 @ 7:54 pm

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#575 Comment By Jamie On October 11, 2012 @ 5:51 pm

I really like Blue Hat SEO because you actually perform case studies and know what works. I’m really sick and tired of seeing all the myths floating around forums and eBooks (don’t get me started on eBooks). Thanks for the comprehensive explanation - another good read!

#576 Comment By اغلفة فيس بوك On October 13, 2012 @ 2:36 pm

This is a bit harder to test, but if you’ve been building an SEO Empire and each site’s inbound links are from your own sites than it becomes quite a bit easier to test and I’m certain you’ll find the results the same as I did.

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