Over the past year I’ve read a lot of articles and posts from people claiming that page rank is no longer important because information shows that it does not heavily affect ranking in the SERPS. This is a valid argument and it’s definitely true that people should not assume their site is going to rank well just because it has a high page rank. However I think this argument misses the point behind page rank.
Page rank is a logarithmic calculation of your current linking practice. This includes all links to a single page, including inbound and onsite links in comparison to the Internet as a whole. If your well established site has a page rank of 3 or less then that means your page isn’t as “efficient” as it could be. By efficient I mean the pages capability to draw links in comparison to handing them out. By this simile you can determine if your site is competitive in the efficiency sense with the other sites related to yours.
This is very important for two reasons
1) The major search engines are always encouraging site owners to “stay in good neighborhoods.” That way when you are seeking links from other websites in your field you can know which ones are not only in good neighborhoods, but which ones are in great neighborhoods. This is the true intention of the page rank meter. No one can argue that a link from a PR7 site that has the same topic as you won’t have a drastically positive affect on your SERP rankings. The meter is there to help guide webmasters to finding the RIGHT links that WILL improve their rankings.
2) Page Rank IS calculated in some form into the SERPS. This cannot be denied, but one could argue about how little it may actually affect them. Consider this for a moment, even if one day Google decides that with all the spam and link buying that page rank is pretty much worthless, they will still, at least to a small degree, include it in the algorithms that determine which sites are in the top. For those of you who don’t make a living on the Internet you see this as a relief to quit worrying about page rank, but for those of you who are Search Engine Optimizers you realize that your site is not OPTIMIZED until EVERY single aspect of your site is the best it can be, this includes even the most minuet factors. If you are a true pro then you ask yourself this question every time you are wondering if you should make a change. Do the search engines use this to determine my rank in the organics? Yes? Then I must make the change.
The pagerank as displayed in the toolbar is outdated. I think even though page rank do have an effect on the power of the votes coming from another page, the most important factor is the relevance of that page and the anchor text in the link. I like to think of the improvement in page rank of a website is a consequence of a good keyword targetted link building campaign.
I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues
Well put . I usually go wrong with those little tiny details !
It’s useful to get a new talents. We will never know if we don’t see they do the demonstration for showing their skills
I’m very confused with that of pagerank…
Is these days useful data to try to get high page ranks links or we must center to get links in pages of related content?
Hey,
Thanks again for this informative article. Helped me learn a lot about page rank.
Cheers and keep up the good work.
Great article indeed!
Well, I would go as far as saying PageRank still is the most important factor and I believe people tend to downgrade them, because they are so hard to get. As an example, it is way easier to sell something like Angela/Pauls links (and even call ‘em PR8+ links), and people get carried away.
Well this blog made me want to look into this! Thank you.
PR is alive and kicking
Hmm, you are so right
Well, almost 5 years after you posted this people STILL talk that page rank is dead, and it is STILL quite alive!
When you think of happy
Very good advice Its good to see others that accept failure as a key to success
Thanks again for this informative article. Helped me learn a lot about page rank. Cheers and keep up the good work.
this is a great post thank you for the examples
You are so right! PR is alive and kicking still.
great share . many thanks!
I would not say Pagerank is dead, however, I strongly believe that it is not as important to affect SERP today in 2011.
Well, I would go as far as saying PageRank still is the most important factor and I believe people tend to downgrade them, because they are so hard to get.
Page rank,in my very limited experience, does play a role.Just look at the amazon site which takes up first position for a majority of products with a couple of links.
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dYour place is valueble for me. Thanks!…
99I so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future
I think page rank it always be there.
as a rough and ready tool it still has it’s uses.
Im curious your thoughts on pagerank now. I dont think its dead but there are much better seo tools out now that offer more valuable and updated information. I like seomoz toolset. Pagerank is now only updated a couple of times per year.
I want to learn about online bussines. Your article is interesting
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This is a great post! Thank you.
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Page rank is still alive in 2012 :]
Blue Hat? White hat? Black Hat? What’s the difference
page rank if what matter
Well put . I usually go wrong with those little tiny details !
Page Ranking is something who tell you how your website are in Google eyes.
use, and have some more good features. Try to learn all new version to be smart developer.
Actually, PageRank is not mather
Miami SEO The meter is there to help guide webmasters to finding the RIGHT links that WILL improve their rankings.
I love this idea. I’ve been trying to come up with a way to monetize my own search site and this is great!
After 7 years it’s still not dead lol