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The Parable Of The White Hat & The Black Hat

Posted By Eli On April 27, 2007 @ 7:06 pm In General Articles | 154 Comments

When linking here, for some reason people keep describing this blog’s content as grey and black hat. I’m flattered but I actually couldn’t disagree more. If anything I’m trying to make some serious noise to the white hats and encouraging them to learn some new tricks, but most seem to be covering their ears with enthusiasm. La la la la I can’t hear you! On that note there’s an interesting long-term debate going on disputing whats better, black hat or white hat? Did I say interesting? I meant boring and completely bullshit. Saying you like black hat better doesn’t make you a black hat. Likewise, showing your disgust for black hats without learning it doesn’t even make you a white hat. In my opinion until you take the time to learn and develop both skills to the fullest extent there’s only one classification for you….Amateur.

So with that I’m going to attempt to make the ultimate white hat post by telling the ever famous parable of The White Hatter and The Black Hatter. You may have already heard it. If you’re not familiar, a parable is a short story, often fictional, told to illustrate a lesson or morale. If that still doesn’t ring any bells then you should read the Bible more you heathen. There are several in there. I’m kidding of course. I respect your religion now matter what it is. :) and Yes, there will be real techniques you can use hidden within the story. :)

The Black Hatter And The White Hatter - When Two Pros Meet
Once there was a white hatter. He had a great website that ranked #1 in a competitive niche. He had many fans of his site and it got lots of search engine traffic from his primary keyword. Suddenly one week while checking up on his site he noticed another high quality site in his niche moving up quickly in the ranks. It was also a very nice site with lots of value. The White Hatter didn’t think much of it because of his own solid rankings but knew he better watch this site more closely due to it’s upward momentum. Suddenly one day after a small SERP update the site he was watching moved into the #2 slot right under him. This started to make him nervous because he knew the differences in income between the number one and number two slots. He has gotten very comfortable in the number one position and had no intentions of giving it up.

Once there was a black hatter. He created a few Made For Adsense sites across a couple hundred niches. They were fairly uniform. Some performed well, some performed poorly. By chance of fate one of these sites was in the White Hat’s niche. Since this was a competitive niche his site quickly caught the attention of the lower positioned sites that were still struggling amongst themselves for the #2 slot. The black hatter’s site was doing fairly well in this niche and making a couple bucks a day. It wasn’t ranking for any major terms within the niche, but since the niche was such a good one it was still bringing him some solid residual and he was very happy. The rest of the site owners within the niche, angered by his intrusion, quickly took action against his black hat site. After a few legal threats and a bunch of complaints to everyone possible they were finally successful and got the black hatter’s site taken down and banned. Once entered and realizing the potential of the niche the Black Hatter reluctantly took the site down and built a clean site for competition within the niche. There’s no point in letting such a great niche go he thought. So he built a very clean and high quality site and aimed it directly at the most competitive keyword. He built up the site nicely and quickly. While the other lower sites within the niche fought amongst themselves and spent their time combating the endless supply of spam entering their niche he focused on building the link count required for the number one position. It wasn’t very long before he managed to grab the number 2 slot. Things were going well except that number one site in his way was clearly going to be a force to be reckoned with. He was going to have to pull off something slick.

By this time the site had the full attention of the White Hatter. He started watching the inbound links and site content of the Black Hatter’s site intently. It seemed fairly even. In fact this site even managed to get many of the same link spots he had as well as a few new ones. The site had lost its momentum but still a worthy adversary for the top spot. The White Hatter watched in dismay as his site and the other bounced back and forth between the top two positions. He continued building links and working on his site. Suddenly without notice, the other site took the top position and it stuck. The opponent kept it and wasn’t budging. The White Hatter had to figure out why and quickly. Both sites had a solid number of links at about 45k-50k and almost all were at least relevant. He started investigating all the inbound links and finally one day found something very odd. This other site had about 10,000 new inbound links from random Blogspot accounts.

The Black Hatter knew he wasn’t going to take down this monstrous number one site by playing clean. He had to do something drastic. So he whipped up some scripts and grabbed a list of the top 1,000 or so keywords for the niche and created some Blogspot accounts accordingly. He populated them from a popular RSS Aggregator and made sure each page had a link to his main money site. With the added link popularity he easily took the number one position and wasn’t budging. He didn’t want these Splogs to get quickly banned and knew later on he would need their link age so he did the responsible black hat thing and gave each post credit to the original and left all the ads out. He also knew not to continuously create too many and draw attention. He had to keep his numbers just high enough to gain and maintain his position and stop it there and just consistently update each blog once it’s established. After all the big money was in his big clean money site and he knew it.

The White Hatter definitely received a big blow to his business and had no intentions of taking it lying down. He created a crawler and using the footprints within the Blogspot templates started compiling a list of all the accounts made. He located a large portion of the 10,000 accounts and started investigating where all their content was coming from. They were clearly feed scrapes. So he took all the post titles and scanned common RSS Aggregators. He found it! They were coming from Google Blog Search. The White Hatter was smart. He knew if he started panicking and throwing a fit and trying to get Blogspot and the search engines to delete and ban all these accounts it would do him no good. The other site could easily generate them faster than he could ever get them deleted. It was clearly a futile effort and he knew it. Time for a workable plan. So he had to hit the Blogspot accounts where it hurts. He used his crawler to scrape all the titles of almost all the scraped posts created. The White Hatter then concocted a script to ping Google Blog search with all the same post titles as was in his list. He injected links to his site within the article content as well as put himself as the source. Unfortunately, the scraper was smart enough to remove all the html from the feeds but he still got to keep the original link within each and every post. He knew that if each of these post titles managed to get grabbed by the Black Hatters scraping script than they would surely get snagged again once all the blogs got updated and he fed them into the aggregator. It worked. All the new posts on all the spammy Blogspot accounts now had a link to his site. This evened the playing field. Whenever the Black Hatter’s site got a link, his site got a link. However this wasn’t acceptable, the black hat site still had all the previous post links and was barely beating him. Something had to get done about that. All these links had to be devalued. So the White Hatter opened up his Askimet filter logs and started scanning for domains that were banned in the engines. Once he managed to find a couple hundred so he started slowly feeding them to the Blogspot accounts through the Google Blog Search feed. He kept the same post titles knowing they would get scraped yet again and he made a balanced mixture of putting his site as the source of the post as well as the banned domains that way they would both get links.

By this time the Black Hatter, with his position secure, had already moved on to his next niche. Suddenly one day he noticed a large drop in revenue. His site had lost the number one position and was back in the battle for the first two spots. “What the hell is going on?!” he thought. He looked at his Blogspot scripts to find the source of the problem. He quickly noticed that not only was his accounts giving his main competitor links but they weren’t worth a shit because he was also linking to a bunch of banned pharmaceutical sites, putting every Splog he created into bad neighborhoods. His efforts were worthless and he knew why and more importantly how. It was time to face a tough decision. He could either endlessly combat this guy, who obviously knew his stuff, to keep his current revenue or he could move on and continue to focus on new niches and creating new revenue for himself. He couldn’t help but laugh about it. So he emailed the White Hat and expressed his respect for the competitive exchange. There was no point in furthering it and they both decided to call it quits and just exchange links on the main page to help lock in their positions and let the algorithms decide from there who was better. After considering it a draw they both went their separate ways.

The Moral Of The Story
Interpret it however you want but recognize the fact that the White Hat defended himself. He didn’t just roll over or waste his time throwing a fit trying to get the inevitably endless supply of black hat sites banned or deleted. He knew his opponents tricks and thus was well equipped to combat them. He stood his moral stance and did what he had to, in order to protect his business. No matter where you stand on the issue you can respect that.

If you hear anyone whining and crying about black hats or white hats please politely explain to them that there are no black or white hats. Only amateurs, experts, and people who are willing to learn how to protect and grow their businesses then send them this story. :)


154 Comments To "The Parable Of The White Hat & The Black Hat"

#1 Comment By Matt Coddington On April 27, 2007 @ 8:06 pm

ep1c b4ttl3

#2 Comment By Dru On April 27, 2007 @ 8:48 pm

You forgot the part where the Blue hat comes out of no where and knocks the white and black hats to the 2nd and 3rd positions! :D

#3 Comment By Concrete Polishing On April 27, 2007 @ 9:18 pm

Eli,

You tell a kick ass story!

Keep up this stuff…this is what keeps me checking your blog almost daily!

#4 Comment By Mark On April 27, 2007 @ 9:52 pm

Hehe, great little story.. My old agency posted a link of SEO blogs yesterday and had bluehat was under “grey/black hat blogs”, but they redeemed themselves by writing:
“(Because it’s important to keep up to date with what shady tactics are being used, and sometimes these guys share extremely valuable white-hat tricks and tips)”

I sometimes get people bitch at my that I shouldn’t be preaching grey/black hat stuff, perhaps I should keep a copy of that story on my clipboard.. Nice one, Eli. I enjoyed reading that. :)

#5 Comment By coopreme On April 27, 2007 @ 11:13 pm

excellent story, not very Biblical but quite dramatic. Mind if i write a movie script on this? :)

#6 Comment By Eli On April 27, 2007 @ 11:20 pm

I’ll sign over the rights just as long as you replace webmasters with Spartans and search engines with Persians. I think it’ll sell better that way :)

#7 Comment By Eli On April 27, 2007 @ 11:21 pm

Dru, what did I tell you about giving away the last chapter of stories?
*stern look*

#8 Comment By Tyler On April 28, 2007 @ 12:06 am

That was quite a tale. I love how you added in some solid tips. Like re-tagging an rss feed to get scooped up by mr “blackhats” and gain some free linkage.

By the way, I don’t know how I am going to continue reading this blog. So far, after just reading for a few weeks, I have to make 100 niche sites for 5 networks, some “link laundering” sites, feeder blogspot blogs, and make other social real estate grabs.

I tend to believe that most activities can be done “blackhat” or “whitehat” depending on the situation. For instance, I can legitimately gain a link from a comment on a blog that does not have nofollow (rant) and be within bounds of being “whitehat.” However, I could have written a program that generates at random some sort of message promoting my site. Possibly getting cleaver with it, potentially pulling some information about keywords found within the post and potentially trick you into thinking its a legit comment (albeit a little oddly worded).

That being said. How did you like my script? ;)

#9 Comment By Brad101 On April 28, 2007 @ 3:03 am

I suspect your parable is more realistic than many realize, Eli. For instance, I read recently about one BH who was buying expensive, expiring domains, then filling them with computer-generated content. He was complaining that the sites weren’t lasting long enough in the SERPS to see a decent ROI. I think he was so ingrained with BH, he failed to realize he could fill the sites with genuine content from inexpensive Asian writers, so they would last longer and generate a significant ROI over the long-haul.

Conversely, I wonder how many WHs realize how easy it is to rank for low-competition keywords with some simple link-spamming techniques and tactics?

So, here’s an effective strategy for combining WH and BH:

1. Buy a cheap, expiring domain;
2. Create some genuine and key-word targeted content (go for a mid/low niche and target only money keywords that you’ll think will convert);
3. Get some genuine links & do some lite (but consistent) link spamming;
4. Test and refine;
5. Voila – success!

Another entertaining post, Eli!

#10 Comment By Harlem On April 28, 2007 @ 7:25 am

I have seen the light!

#11 Comment By Eli On April 28, 2007 @ 8:20 am

Excellent point.
There are actually quite a few very solid tips for both black hatters and white hatters in the story. Here’s a few you may not have picked up on in your first read.

1) Use auto generated sites to find and test new niches. You may be the highest foremost keyword research expert in the world, but nothing will help you find more golden niches than throwing up a few hundred MFA sites.

2) Use blackhat sites to boost your site’s rankings while keeping your site clean. No offsite factor can ever get your domain banned or devalued. So if your site is physically 100% whitehat there is nothing your competition can do about you going apeshit nuts on blackhat to help boost it. They can’t hurt you, they can only help. So use blackhat networks to boost your white hat networks.

3. The narks never win. Their roll and behavior in the story is so commonly true in this business. and with that blackhats and white hats use their own motivation and knightly drive against them every day. The two sites in the story will firmly stick in the first two positions because the rest of the sites are keeping themselves down and focusing on combating spam. Focusing on maintaining your earnings is a luxury for the number one company in an industry. Everyone else needs to be focused on going upwards.

4. Also, I introduced the concept of “Black Hole SEO” It’s the affectionately darker version of black hat seo. It’s where you steal traffic and links from black hat sites in mass. Sounds like a fucked up ass backwards concept right? I can assure you, it is very real & people already do it. So black hats beware you’re the next victims :)

#12 Comment By Raven Riley Fans On April 28, 2007 @ 8:58 am

Hi Eli,

great posting, i became a daily reader of your blog ;-)

I don’t know if you remember but you said me I can send you an email with a small concept for a website-network.

Have you received it and had time to read?
Perhaps if you answer me you can give me a little tip how to find bh spam sites and their sources to use them for linking me ;-)

greetings from austria

#13 Comment By Eli On April 28, 2007 @ 11:43 am

Thanks,
I responded to both your emails awhile ago actually. Check your junk mail. In fact the Checkmate:Google Images post was made to help you out with your first question email.

Greetings from USA :)

#14 Comment By Raven Riley Fans On April 28, 2007 @ 12:01 pm

its incredible… i received really no email. And at both email-adresses i have not activated an junk-filter…

perhaps you have a copy of your replies and can send them to [1] [email protected]

would be kind of you. Thanks Charly

#15 Comment By Eli On April 28, 2007 @ 12:06 pm

I forwarded the one i could find, but i think it was actually a third question. The other two are probably answered from my office. So I’ll see about retrieving and forwarding them on monday.

#16 Comment By Raven Riley Fans On April 28, 2007 @ 12:15 pm

great, thank you, I received that email now.

Just a detail question about google. Do you use Analytics and webmastertools from google for your network sites and if yes, from one account or everyon with a different google account ;-)

thanks
Charly

#17 Comment By e_d On April 28, 2007 @ 2:59 pm

Haha. Stupid whitehat.

#18 Comment By Dirvan On April 28, 2007 @ 4:20 pm

Great post.

#19 Comment By Dave On April 28, 2007 @ 6:17 pm

You are a fantastic educator, Eli! Thanks very much!!

One question:

When the White Hatter concocted a script to ping Google Blog search with all the same post titles as was in the list and injected links to his site within the article content as well as put himself as the source, was he:

1. Creating a feed of those posts (that he injected links into) without there being an actual post?

2. Posting the titles that he injected links into to a site, then pinging Google Blog Search to let them know of the new posts?

3. Other?

#20 Comment By Eli On April 28, 2007 @ 6:54 pm

answers yes to both 1 and 2. You create a standard rss feed. You put your url as the guid or source and permalink on all the posts. but each post title is actually one of the scraped titles. You can put whatever you want for the actual rss content. You can also put html into the post content but often black hatters will remove all the html out of it.

Then you ping or submit the feed to googleblog search. Googleblog search indexes all the feeds and fake posts. Then when the black hatters grab more rss feeds searching for their terms it grabs all your posts. So every post they use for their content has a link to your website. A smart black hatter always gives proper credit to the source to avoid trouble.

By all theory of Black Hole SEO you can get several millions of links to a website within a few days by feeding rss scrapers content through popular rss aggregators(google blog search, yahoo blogsearch. etc.).

Black Hole SEO is also a very powerful affiliate marketing tool, but ya know how I do business. :) I introduce the concept first, get you comfortable with the applications of it then explain it in detail. So I can assure you there will be a post that clears all this up. Until then just let it roll around the brain so you can at least have some ideas of what it can be used for, for when i explain how to do it.

#21 Comment By Dave On April 29, 2007 @ 9:52 am

Very nice! Since having the same headline with different content would not be very offensive to most white hat bloggers, it’s “barely scraped” at all.

#22 Comment By gdubs12345 On April 29, 2007 @ 10:53 am

that was a nice little story. I hink i got the moral and some good tips im gonna be trying out.

#23 Comment By tobsn On April 29, 2007 @ 4:56 pm

did you wrote this story because of my [2] www.google.com/search?q=whitehats+suck ;)

#24 Comment By Raven Riley Fans On April 30, 2007 @ 12:12 am

lol @tobsn

a nice guerilla marketing action ;-)

#25 Comment By Aengus @ Awestyproductions On April 30, 2007 @ 4:28 am

Great article eli. I have never really been sure on white and black hat techniques since i am fairly new to this but this explained alot to me ;)

#26 Comment By bubbles On April 30, 2007 @ 6:04 am

#27 Comment By David Myers On April 30, 2007 @ 8:39 pm

Great story, Eli. It was right before bed and all! Keep up the good posts! :)

#28 Comment By Anonymous On April 30, 2007 @ 9:33 pm

Zebra hats rule!

#29 Comment By Nick On May 1, 2007 @ 9:52 am

Hey Eli,

Excellent post as usual. The nice thing about your method is that you kindly share & force us to think. I have some questions on this post:

Let´s assume for this question that the WH owner is not aware of these practices and he can´t initiate the process you explained to fight back the BH website (I am asumming this because it will happen on many cases and also because probably if the white hat guy would do what you suggest on your post the questions I am about to ask would not have much sense…correct me please if I am wrong)

1 - If I am not getting the idea wrong, the BH website achieves #1 position based on link velocity. I mean, you are getting a huge boost on your SERPS based on your link acquisition rate, right? Probably competition has tons of quality incoming links that had been there for a long while so this is the only approach we have to fight against that. So…

a) How long does it take to see the effects of link velocity collapse? I am not 100% sure about this but it would seem logic that although you may give credit to scraped content authors and avoid aff+adsense schemes on your blogs (to avoid splogs and get some time value for those links) once the link building rate starts to decrease, the superior value of incoming links on the WH Website would take the lead again.

b) If point “a” is correct, would you just keep on building those blogs for incoming links(blogspot,squidoo,wp blogs, etc also) with long tail kwds? If yes, wouldn´t we have a limit? (We have a finite number of variations I guess to work on regarding keywords). What would you do then in that case? Just do the same on different authority platforms such as Squidoo, etc?

If you do this, would you be already thinking about the fact that in the meanwhile you are expanding your blogspot domains age and getting more authority & value from those links? Would that just be enough or would you still add value from high PR and more authoritative websites (probably from your own networks)?

I am not sure if my reasonings may sound 100% logical to all here, but it seems to me that the key issue is to define not only your expected link building velocity rate (BTW would be great if you could share how we are supposed to estimate this rate in a way that may not get us flagged…what do you compare and how you define your metrics) but also how do we have to mix in the recipe low value links from these blogs we´re building with more authoritative links.

Also, for how long are we supposed to keep on repeating the process to keep ranking within SERPS?

To end this question, since it seems we gonna have on time natural constraints based only on this method for our BH (unless you have tons of quality incoming links) I guess like Dru mentioned that sthing else is coming along (Blue Hat) to back-up your BH website. And I say “back-up” cus I am following the logic line…but who knows…maybe this BH website was a diversion and the Blue Hat stuff will take the lead later. I am sure you will tell us in the future how this goes on :)

2 - If, when analyzing the BH linking structure, the WH webmaster notices tons of incoming links from other platforms besides blogspot, would you extent the process to all the cases where you can add your rss feed? Would it always be so obvious where the BH links are coming from?

3 - It seems that the method you explain here would also be useful for getting more incoming links on your black hat affiliate projects. Usually we would find much more splogs but since on these short-term affiliate schemes we are talking about third party domains and javascript redirects (combined with other forum posters, guestbook posters, image galleries posters, etc)feasible of getting banned soon …there would be no problem…what do you think?

Thanks again for your shares and time. Keep it up!

Cheers,

Nick

#30 Comment By Seo Blog On May 1, 2007 @ 11:14 am

I’m not sure how I’ve avoided this site until now but I’m here now and subscribing immediately. I can’t stand people pissing and moaning about black hats beating them out of some ranking! Deal with it! Get better!

#31 Comment By Eli On May 1, 2007 @ 12:56 pm

Impressive insight. I can tell you really read deep into that post and understood it.

Often times you are right, very rarely can the average white hatter combat a blackhatter with a white hat site. In the story I did not specify a time frame between events. So this could of happened over a year or over a month. So link velocity is not really in question in this particular example although it is a factor just due to the fact that he “rose quickly.”

So if we’re talking strictly theory here. Lets assume he had high link velocity because he was gaining quickly. Perhaps a real life physics example would explain it best. You have two lugers on the same sled going down two different hills. One is going down a straight 45degree angle hill and the other is going down a steady bell curve(where the decline drops quickly but then levels out). Given a long enough plane each sledder will at one point reach their terminal velocity. So which sledder will make it to the finish line first? It depends on the length of the track. The same principle could be applied to SEO world and reaching the top of the SERPS. You have two sites that are both going to gain X amount of links with the exact same sites that are all ranked within slots 1-N. The sites at the top will give you more authority quicker, but will eventually plateu and the link velocity will start to level off and eventually almost plateu. Where as starting from the bottom and gaining links going up the totem pole will start off slowly but the velocity will raise with each new link. So the same physics example above would naturally apply. Which method of link velocity will get you to the top of the SERPS the first? It depends on how many sites you are talking about (the length of the track)and how high up it goes(the amount of authority given by the top sites).

From the story’s point of view its impossible to tell which link order he went in to achieve his remarkable results. It can be assumed that he went with the 45degree approach because he did not initialy approach the white hat for a link. Also, it was said that the other white hat sites below him fought amongst themselves and couldn’t compete with the top site. So my guess is that he started from the bottom and worked his way up, with each link his velocity grew and grew which is why the white hatter didn’t notice him until it was nearly too late. Because by that time his velocity was so high and gaining even faster than the white hatter could maintain himself. There was no sign of him slowing down. Which would of been implied if he started at the top and worked his way down. So yes, if you’re with me so far the BH got to #1 using his link velocity.

On to your next point. “How long does it take to see the effects of link velocity collapse?” The effect of course is only perceptive to a third party. Each site within the serps naturally has upward moment. Once they cross the finish line they will continue to coast due to the momentum sustained. So your site are only going to raise according to your own velocity vs their current momentum. This is why new sites tend to show up so quickly in the top 100. The rest of the sites below the top 100 have very low momentum and your site has such high velocity you pass them very quickly. However you can be gaining 10 positions/day at one point but once you reach the breaking point(top 25) it starts slowing down dramatically. This is due to the “relevant link brick wall” as mentioned in another post as well as your link velocity is coming close to matching their current momentum. No matter how fast your momentum is, sometimes you will encounter sites at the top whos current momentum is still higher than your velocity. Which is why the black hatter had to resort to drastic link boosts(using his blogspot accounts). Obviously the time it takes for the actual links to count is equal to the time it takes for them to get recognized by the engines, for their results to appear is only when they become live in the datacenters(impossible for us commoners to know). It all will eventually happen so its not so much when as how rapidly. People often make the mistake of only looking for links that already exist in the engines, or will exist. Why? You have just as much power as getting a document into the index as any other webmaster, whats wrong with getting a link placed and then forcing it into the index yourself through third party inbound links. This concept is perfectly described in my “Document Links” post as well as “link laundering sites.”

To get to the “would you just keep on building those blogs for incoming links?” point. The answer is apparent in my SERP Domination post as well as outlined in this post. Building up a secondary network is a primary key in gaining an authoritive boost(*see ref. keyword real estate post). However there is a cap to it if using it for link building. Lets say you create 10 spammy blogger accounts. This is dealable with blogger.com. You are well below their radar and chances are the blogs will stick given no outside influences. The same principle could be duplicated so you have 10,000 blogger accounts. The actual number doesn’t matter, its blogger’s threshhold that matters. Eventually they will start systematically deleting your blogs. The more you create the more footprints you leave. The more footprints you leave the faster they can be automatically deleted. Eventually you reach your terminal velocity and you are creating accounts just as fast as they are deleting them(talk to any power myspace spammer about that one). The blackhatter knew this. There was an obvious trade off between the velocity and link age. He knew he would soon need the “aged links” to maintain his rankings so he only made enough blogspot accounts to keep himself under the radar and he probably made them slowly and carefully with little or no footprints. He probably lost quite a few but once he reached 10k that was sticking he was smart and left them and didn’t build any more. This gave him just enough links to boost his link velocity upward without compromising his link age, which would help in keeping the momentum he would need later to maintain the rank consistantly.

I think that covered all except your last point, which could simply be answered by “it depends.” Go as high as you have to never as high as you can. As mentioned in the SERP domination post, you don’t have to be big you just have to be larger than everyone else.

Boy those were two long ass comments :)

#32 Comment By Piedmont On May 2, 2007 @ 7:25 am

This is a great story. I would have had to just throw in the towel on this and settled for second or worse.

#33 Comment By Nick On May 2, 2007 @ 7:40 am

Eli,

Thanks again for your 100% generous consideration of all of us willing to learn.

After reading your comments now, the whole thing is starting to make much more sense to me. Actually, I read your SERP Domination post after reading this one (my mistake sorry). Now it seems more clear how we are supposed to combine your different methods in the altogether plan.

Just one thing, would be great to understand precisely what you are refering to when talking about a “website´s momentum”.

Keep it up! =)

#34 Comment By Piedmont On May 2, 2007 @ 7:47 am

One thing Eli, I was at a musuem recently and saw a test where two balls went down two tracks, one was a bell curve and one was a straight line. They started and eneded at the same level (so the bell curve ball had to travel farther because it wasn’t a straight line) the bell curve ball finishes WAY ahead of the straight line because of velocity, inspite of the distance.

I found this interesting in light of the “One is going down a straight 45degree angle hill and the other is going down a steady bell curve” example above.

#35 Comment By Eli On May 2, 2007 @ 9:06 am

You’re absolutely right.

“Given a long enough plane each sledder will at one point reach their terminal velocity.”

#36 Comment By Frances On May 3, 2007 @ 2:26 am

I got a competitor who is buying good expired domains and catching up on my site which has ruled our niche for years.

I’m pretty white, out of ignorance and fear of upsetting google mostly, but I’ld be happy to be blue.

Should I just start buying too (but where does he find these great pr4 domains with yahoo and loads of other respectable links?) Or what other blue hat techique would you recommend to stop him taking over from me in the serps.

#37 Comment By john On May 3, 2007 @ 8:42 am

Wow Eli, your a busy man!

#38 Comment By nmwando On May 4, 2007 @ 6:47 am

That was the best summer blockbuster, i have read in some time.

Good shit, good shit man.

#39 Comment By bl.asphemo.us On May 18, 2007 @ 5:16 pm

Aye. BH/WH is

1) A valuable marketing/PR concept

2) Two very different ways of working. Those passionate and serious about their craft study both, and in detail.

Working ain’t whining. It’s paying the bills and hopefully having some fun along the way, one way or another paying the bills and sleeping easy at night.

Myself, sure I keep the “report abuse” addys among my many bookmarked tools. They go under a folder titled “ratting / being a lil’ bitch” that I keep for political protocol coverage. Like if/as situations ever arise that I’ll need to tell someone “OK, we’ve called to the mountain now. This isn’t an avelanche, so let’s nobody go batshit. Stop calling Sherpa and let him think and get to work.” Assuming that service commitment is something that’s been sold in, that is.

WHWs should read the bit about “framing” (no, not HTML frames) in Aaron Wall’s book, and also Rand’s concession about “keep my house” in his WH/BH debate with EarlGray of Syndk8.

#40 Comment By Alex On May 29, 2007 @ 1:48 pm

I noticed that in the story, bot the white hatter and the black hatter had about 45K links most of which were relevant. How on earth can a black hatter get relevant links in such a mass scale so quickly?

Also, I don’t suppose anyone’s heard of a blogspot account creating software? :)

Thx,

Alex

#41 Comment By Eli On May 29, 2007 @ 8:48 pm

Not to divulge but the black hatter got his links the same way the white hatter did starting out. If you know what to look for gaining large amounts of relevant links is easy. I got a post coming up on that soon.
As far as the blogspot account generation
there used to be a commercial one called voodoo blogger but it got shut down and the owner of it was caught stealing peoples accounts and recording all their stuff. Now its all done with custom scripts.

#42 Comment By kansieo On May 31, 2007 @ 10:13 am

There is always BloggerGenerator–it’s at least updated regularly. It ain’t pretty, but it gets the job done.

#43 Comment By Alex On June 1, 2007 @ 1:02 pm

Thanks Eli and kansieo for your replies!

You don’t know how bad I need links right now :)

I’m currently writting a script for the 100 links / hour technique and I’ll definitely try BloggerGenerator (or write something myself).

I’m still intrigued by the possibility of mass numbers of relevant links (I assume one-way). I’ve been researching this for a few months now and the only things I can think of that are white-hat enough is either linkbaiting through social sites or some sort of RSS feeds (but not like the ones in the 100links/h post). I don’t suppose doing a backlink analysis of the #1 site and e-mailing every site owner in the list still works….

I’m not too sure though because the black hat vs white hat scenario mentions how the site lost it’s momentum which I don’t think is very applicable to these two methods.

Anyway, I guess I’ll just have to wait for Eli’s post.

Thanks again Eli & kansieo, I appreciate it!

#44 Comment By Gids On July 25, 2007 @ 5:44 am

Great tale - I think the pull of the dark side is strong for most SEOers.
It’s easy to be pure white if you’re one of the gurus but for the rest of us the odd touch of grey to win can be appealing…

#45 Comment By Gary On September 16, 2007 @ 5:36 pm

I have a white hat site that has 50 backlinks so far. All legit one ways.

How many blogspot backlinks would be to much at first? Or in the wrong ratio?

10k is a lot but not compared to the 40-50k overall in the example.

I read you said that nothing external would hurt my site but others have said that if you have to many “spammy” backlinks it would affect the white hat site. True?

Thanks!

#46 Comment By download wii games On May 28, 2008 @ 9:19 am

could not agree more.
best find of the week.

#47 Comment By Vince Quattrin On May 28, 2008 @ 4:37 pm

Poetic, and compelling with a ton of smooth strategy thrown in for good measure. Awesome post!

#48 Comment By Geeks DIY On July 1, 2008 @ 4:00 pm

Entertaining AND informative… good job!

It’s an interesting input into the black hat / white hat debate. I like how it seems to just come down to being smart and doing what you have to do to get ahead.

#49 Comment By Utah Search Engine Optimization On July 5, 2008 @ 12:15 pm

white, grey, black..whatever. we’re all internet marketers and we’re all shady in some way or another.

#50 Comment By police cars for sale On July 15, 2008 @ 4:20 am

The more google changes and gets smarter the more we will have to resort to more shady techniques. Just my 2 cents

#51 Comment By Ellijay Website Design On August 7, 2008 @ 5:35 pm

I truly enjoyed this parody. Thank you for defining the truth behind the terms.

#52 Comment By SEO On October 10, 2008 @ 4:31 pm

The White Hat: “He didn’t just roll over or waste his time throwing a fit trying to get the inevitably endless supply of black hat sites banned or deleted. He knew his opponents tricks and thus was well equipped to combat them.”
SUPERB, I guess all white hat SEO’s, to be the best, have to learn and understand the opponents darstidly tricks!

#53 Comment By Richard Vanderhurst On October 30, 2008 @ 3:45 pm

nice post :)

#54 Comment By Rocket Spanish Revies On February 3, 2009 @ 8:56 pm

Very nice read. Is this a true story? Either way you do bring up a very good point. Advanced SEO marketers are able to secure the top positions, period! I think the term “content is king” is over emphasized in the Internet world, especially from the SERPs’ perspective.

#55 Comment By rider On February 16, 2009 @ 8:18 am

Of course its a true story, its happenning all over the web. Whats also happenning is thats the white hat guy is too stupid and holds onto the belief that google will punish the blackhatter, until he looses his business.

#56 Comment By ENT Doctor On March 22, 2009 @ 10:35 am

I think if you know Black Hat…you’re God.

#57 Comment By Lingerie On March 23, 2009 @ 4:28 am

I too think if you know Black Hat…you’re God. Loll!

#58 Comment By Shop Fitting On March 23, 2009 @ 6:37 am

Amazing parabole.

#59 Comment By Gry dla Dzieci On April 3, 2009 @ 6:18 am

Great resource.

#60 Comment By Pozycjonowanie Poznan On April 15, 2009 @ 12:49 am

Awesome post. Thanks.

#61 Comment By seo norwich On May 1, 2009 @ 7:41 am

Interesting article, always worth remembering that you gota believe in your own techniques bit if they aint working you gota adapt!

#62 Comment By Lexie On June 4, 2009 @ 2:28 pm

One of the great and also not so great things about having an e commerce website on the internet is having to know white hat, black hat and grey hat tactics and methods of gaining traffic, higher pr, serps…………………
If I only knew then- 1999, what I know now I would have truly been ahead of my time.

#63 Comment By work at home On July 17, 2009 @ 1:17 pm

This is really true. You have to learn things to stay strong in this industry. Regardless if they are blackhat. It’s still good to know waht’s going on out there.

#64 Comment By SEO Nottingham On September 8, 2009 @ 9:24 am

I think you summed it up excellently at the end. I really do cringe sometimes when I see some black hat techniques used by companies. As you can tell I am a believer in eithical white hat seo methods.

#65 Comment By Golden triangle tour On October 7, 2009 @ 12:14 am

Amazing, i think you have written some good points here, I am impressed very much so keep writing constantly and keep posting great ideas……

#66 Comment By Payday No Teletrack On October 9, 2009 @ 10:56 pm

Excellent posting and good idea, I thing you have written some good points here…….keep writing constantly and posting best idea……thanks a lot…….

#67 Comment By Payday Uk On October 10, 2009 @ 3:08 am

In point of fact you are mind-blowing blog writer. Thanks

#68 Comment By Payday Uk On October 10, 2009 @ 3:10 am

In point of fact it is genuine. We have to learn things to stay strong in this industry. Regardless even supposing they are blackhat, still It is too good to know waht’s going on out there.

#69 Comment By edds On November 13, 2009 @ 5:50 am

You forgot the part where the Blue hat comes out of no where and knocks the white and black hats to the 2nd and 3rd positions! nice

#70 Comment By Top On November 13, 2009 @ 5:50 am

By the way, I don’t know how I am going to continue reading this blog. So far, after just reading for a few weeks, I have to make 100 niche sites for 5 networks, some “link laundering” sites, feeder blogspot blogs, and make other social real estate grabs.

#71 Comment By edds On November 13, 2009 @ 5:51 am

I sometimes get people bitch at my that I shouldn’t be preaching grey/black hat stuff, perhaps I should keep a copy of that story on my clipboard.. Nice one, Eli. I enjoyed reading that.

#72 Comment By edds On November 13, 2009 @ 5:51 am

Creating a feed of those posts (that he injected links into) without there being an actual post?

#73 Comment By edds On November 13, 2009 @ 5:52 am

Also, I introduced the concept of “Black Hole SEO” It’s the affectionately darker version of black hat seo. It’s where you steal traffic and links from black hat sites in mass. Sounds like a fucked up ass backwards concept right? I can assure you, it is very real & people already do it. So black hats beware you’re the next victims

#74 Comment By edds On November 13, 2009 @ 5:52 am

Just one thing, would be great to understand precisely what you are refering to when talking about a “website´s momentum”.

#75 Comment By edds On November 13, 2009 @ 5:53 am

I’m pretty white, out of ignorance and fear of upsetting google mostly, but I’ld be happy to be blue.

#76 Comment By Eva SEO Agency On November 17, 2009 @ 7:39 am

Interesting, I’ll try those tips…

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#78 Comment By Creative Zen On February 13, 2010 @ 8:01 am

good argument there, i agree with you

#79 Comment By Computer Tips and Tech Talk On March 15, 2010 @ 4:02 am

Great points of argument. Agree most of them.

#80 Comment By rude jokes On April 10, 2010 @ 1:00 pm

I forwarded the one i could find, but i think it was actually a third question. The other two are probably answered from my office. So I’ll see about retrieving and forwarding them on monday.

#81 Comment By Gry fajne On April 17, 2010 @ 10:08 am

Useful Information there …. Just a quick note to say thanks.

#82 Comment By louis vuitton On April 26, 2010 @ 8:22 am

that was a nice little story. I hink i got the moral and some good tips im gonna be trying out.

#83 Comment By eryaman hali yikama On June 24, 2010 @ 6:31 am

excellent story, not very Biblical but quite dramatic. Mind if i write a movie script on this?

#84 Comment By new air max On August 9, 2010 @ 5:54 pm

Brilliant post, nothin like putting everything you can on autopilot, I will be implementing this ASAP! BTW I wanted to say thanks to you Eli, I’ve implemented your tech on some sites with amazing results. For those with some creativity and programming skill you can find ways to make Eli’s techniques go ape shit and dominate. These are such foundation ideas that there’s so many ways you can go with them. Recently I got a site to rank #1 with a domain

#85 Comment By Federico Caramella On August 10, 2010 @ 8:25 am

Excellent story!! I don’t know if the end could happend, but I really like it!
Good blog!

#86 Comment By DropShip On August 12, 2010 @ 11:04 am

This is a very nicely written piece that I believe should open up the eyes of some of the devout people who call themselves whitehats. I think you make an excellent case for them to read and at least be aware of some of the things their blackhat counterparts are up too, so they can at least defend themselves.

Well done.

#87 Comment By medyum On August 21, 2010 @ 5:38 am

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#88 Comment By Peter Dunin On September 13, 2010 @ 5:09 am

Thanks for sharing your story it was very interesting and useful to know.

#89 Comment By Forum Roleplay On September 14, 2010 @ 9:21 am

Succinctly put Eli. One shouldn’t get rewarded by passing judgment or opinions on things they don’t fully understand or have a natural bias against. The two tend to go hand in hand.

Expert parable lol. It made me laugh, but I found it informative as well. There were a few technical terms that are beyond my ken, and so it seemed like the white hatter and the black hatter were performing magic for all intents and purposes, but I got the lesson anyway.

I light a candle in the altar of the blue hat. I fully recommend this to new readers lol.

#90 Comment By Luis On September 20, 2010 @ 12:39 pm

this is a great parable . thank you for sharing

#91 Comment By Скачать фильм On October 1, 2010 @ 4:56 am

Entertaining AND informative… good job!

It’s an interesting input into the black hat / white hat debate. I like how it seems to just come down to being smart and doing what you have to do to get ahead.

#92 Comment By India Tour Packeges On October 9, 2010 @ 11:42 am

How to overcome the spam attack on our blogs and identify the spam comments. I used pdf’s too but the spammy commenter’s are so choosy to comment on all the open links in my blog.

#93 Comment By unemployed loans On October 12, 2010 @ 6:19 am

It is a bit tough to view full content due ti its length. I don’t like this type of content.

#94 Comment By volatile smile On October 28, 2010 @ 9:05 pm

This is a great story.

#95 Comment By Kvepalai On November 6, 2010 @ 5:27 am

Great tale - I think the pull of the dark side is strong for most SEOers.
It’s easy to be pure white if you’re one of the gurus but for the rest of us the odd touch of grey to win can be appealing…

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When you think of happy, unhappy or think of you when you smile in my mind wander

#97 Comment By muscle x review On December 30, 2010 @ 12:53 am

I have always been a big fan of black hat seo, even though its dangerous I just love breaking the rules hehe

#98 Comment By hollister uk On December 31, 2010 @ 8:37 am

i feel so good

#99 Comment By Wireless Networking On January 4, 2011 @ 10:37 pm

Very nice story! Really better to be on the right side than on the losing side.

#100 Comment By dan On January 4, 2011 @ 10:47 pm

Poetic, and compelling with a ton of smooth strategy thrown in for good measure. Awesome post!

#101 Comment By honey On January 4, 2011 @ 10:53 pm

Great article eli. I have never really been sure on white and black hat techniques since i am fairly new to this but this explained alot to me

#102 Comment By Steve On February 9, 2011 @ 2:20 pm

That is why I read this blog - awesome tactics and story.

#103 Comment By abercrombie milano On May 16, 2011 @ 10:53 pm

qNice one, there is actually some good points on this blog some of my readers may find this useful, I must send a link, many thanks.

#104 Comment By abercrombie deutschland On May 17, 2011 @ 2:19 am

dsI so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future.

#105 Comment By More Control On May 26, 2011 @ 3:44 am

I loved the article, it was very interesting. Just goes to show that in the marketing world of SEO, you have to do what ever it takes to get to number one. The white hat SEO techniques win hands down each time.

#106 Comment By karen millen uk On June 1, 2011 @ 10:09 pm

This was very informative. I have been reading your blog a lot over the past few days and it has earned a place in my bookmarks.

#107 Comment By Solicitors in Leicester On June 15, 2011 @ 3:33 pm

A great topic. Let’s be honest, there are not many sites which succeed with total white hat tactics, even if the intention is god. SEO is a game, albeit a skilled one. It’s all about staying just the right siode of the fence.

#108 Comment By kadın On July 29, 2011 @ 4:40 am

I do agree with all of the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are too short for newbies. Could you please extend them a bit from next time? Thanks for the post.

#109 Comment By Wireless Networking On August 3, 2011 @ 11:05 am

Absolutely loved your post here, thanks for all the excellent tips on SEO.

#110 Comment By Home Online Work On August 12, 2011 @ 6:43 am

Awesome tale. White and black side must know each others methods to succeed.

#111 Comment By Law On September 6, 2011 @ 11:56 pm

Prefer a baseball hat myself.

#112 Comment By Caldaie Ferroli On September 24, 2011 @ 7:13 am

I’ve been meaning to start a video blog for some time now

#113 Comment By مدونة On September 26, 2011 @ 8:30 am

keep it up
thanx

#114 Comment By Samuel Symes On September 27, 2011 @ 3:29 am

There’s a pervading myth in the SEO industry that if you practice “whitehat” or “ethical” SEO, Google will pat you on the head and will reward you with excellent rankings. It’s simply not true and not only does it confuse the real issues involved, it also attracts all sorts of gut level so called SEO experts with religious and moralistic overtones.

If you rely on Google organic traffic for your online business model, you should realize that there’s a serious conflict of interest at play: your business model requires good rankings to achieve revenues, while Google couldn’t care less about your revenue. All they care about is your labor intense content to expand their database to create more attractive search results. As an online business you’re always being shortchanged: if your business goes belly up because Google updated their algorithms, Google will simply feature someone else in their SERPs without thinking twice about you.

The convoluted debate that blackhat is risky and whitehat is safe is ludicrous to the extreme. There is no guarantee by Google that whitehat SEO will provide you good rankings. Like there is no guarantee that if you have good rankings, Google will ensure that you enjoy ranking consistency after an update.

Ethical or whitehat behavior only makes sense amongst equals. So, as an online business, are you really an equal to Google? No, you’re not – the odds are stacked solidly against you. In fact, as long as SEO experts and search engines cannot agree by mutual consent on rigorously enforced TOS, worrying about the so called “ethics” is in reality a mere pastime for self-appointed prophets whom enjoy self-righteously sermonizing others.

#115 Comment By Solicitors Swansea On September 29, 2011 @ 11:02 am

it’s like a fairytale

#116 Comment By Kuhinje On October 14, 2011 @ 8:15 am

Excellent story!

#117 Comment By Property Marbella On October 17, 2011 @ 3:18 am

This was a excellent story, not very Biblical but quite dramatic. Mind if i write a movie script on this?

#118 Comment By Ritesh On November 19, 2011 @ 2:36 pm

#119 Comment By Office 2010 On November 25, 2011 @ 8:19 pm

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#124 Comment By Nitish On January 6, 2012 @ 5:29 am

Great Post, quite interesting i might say

#125 Comment By Nitish On January 6, 2012 @ 5:29 am

Lol yeah

#126 Comment By Nitish On January 6, 2012 @ 5:29 am

A fairytale in real life xD

#127 Comment By Nitish On January 6, 2012 @ 5:29 am

Keep it up Eli

#128 Comment By Summer Holidays On January 6, 2012 @ 9:21 pm

Yes, This is a really great idea for building links.

#129 Comment By Ismat Zahra On January 8, 2012 @ 4:57 am

Gr8

#130 Comment By Ismat Zahra On January 8, 2012 @ 5:03 am

Eli ur articles are quite interesting

#131 Comment By Ismat Zahra On January 8, 2012 @ 5:04 am

Good Luck :)

#132 Comment By Ismat Zahra On January 8, 2012 @ 5:05 am

:)

#133 Comment By Classificados On March 6, 2012 @ 2:45 pm

Thanks for this article, very interesting.

#134 Comment By Crafts Factory On March 11, 2012 @ 1:51 am

Poetic, and compelling with a ton of smooth strategy thrown in for good measure. Awesome post!

#135 Comment By HealthWrong On March 20, 2012 @ 9:56 pm

the white and the black hats are dominating the seo world now… believe me?

#136 Comment By Property Marbella On March 21, 2012 @ 3:55 am

Great story, I would have had to just throw in the towel on this and settled for second or worse

#137 Comment By Property Marbella On March 21, 2012 @ 4:00 am

The Black Hatter And The White Hatter is the biggest thing that webmaster talk about all the time.

#138 Comment By Life Insurance Over 85 Years Old On April 5, 2012 @ 5:49 pm

it is always very debatable between these 2 techniques. really hard to differentiate them at times!

#139 Comment By Justbeenpaid On April 29, 2012 @ 8:39 am

Whitehat is always better
thanks

#140 Comment By Proxy Server On April 29, 2012 @ 10:23 pm

First no one wants to do black hat, but problem is people don’t know what they do to get rank. Every post you write is amazing like this one.

#141 Comment By hosting reviews On June 16, 2012 @ 11:54 am

Great stuff Eli. I really enjoy reading your posts.

#142 Comment By barbie On July 7, 2012 @ 8:30 am

I hink i got the moral and some good tips im gonna be trying out.

#143 Comment By Prestação de Serviços On July 17, 2012 @ 5:31 am

Thanks for sharing this post with us. Your site is great.

#144 Comment By Mercy Ministries On July 23, 2012 @ 3:03 pm

These two has its own advantages. They are actually good and effective for me. But i still prefer white hat in doing so.

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#147 Comment By security guard resume On August 21, 2012 @ 10:06 pm

I love how you added in some solid tips. Like re-tagging an rss feed to get scooped up by mr “blackhats” and gain some free linkage.Thanks…

#148 Comment By security guard resume On August 22, 2012 @ 3:56 am

Great job, excelent post. thanks for sharing this with us. Hugs.

#149 Comment By hut be phot On September 2, 2012 @ 4:16 am

You forgot the part where the Blue hat comes out of no where and knocks the white and black hats to the 2nd and 3rd positions!

#150 Comment By thong cong On September 2, 2012 @ 9:49 pm

I have always been a big fan of black hat seo, even though its dangerous I just love breaking the rules hehe

#151 Comment By thong cong On September 8, 2012 @ 6:42 am

Great post.
thanks

#152 Comment By Jasmine @ Callme.lk On September 24, 2012 @ 5:16 am

Google algorithm a perfect day. So more difficult SEO

#153 Comment By Zoekmachine optimalisatie & Webdesogn Sempris On October 5, 2012 @ 3:58 am

One has to do Seo as one whishes. The results are there for long or short term investments.

#154 Comment By munna On October 11, 2012 @ 3:55 am

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URLs in this post:
[1] [email protected]: http://www.BlueHatSEO.commailto:[email protected]
[2] www.google.com/search?q=whitehats+suck: http://www.google.com/search?q=whitehats+suck
[3] http://digg.com/security/Whitehat_Vs_Blackhat_Parabole: http://digg.com/security/Whitehat_Vs_Blackhat_Parabole
[4] http://www.medyumsitesi.com: http://www.medyumsitesi.com
[5] Do follow list PR 7 Blogs SEO: http://www.techinspiro.blogspot.com
[6] Dak renoveren: http://www.superdak.be/dakrenovatie-renovatie-dak-renoveren/
[7] Chapewerken Limburg: http://www.apchapewerken.be/chapewerken_limburg_chape_werken/
[8] [email protected]: http://www.BlueHatSEO.commailto:[email protected]

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