What is the interaction of SEO and content marketing?
SEO is still mostly link driven.
If your site has powerful backlinks, it will rank. If it doesn’t, it won’t.
Good content + promotion of that content can result in great links, and that’s the relationship between the two.
Good content without links will still have some positive signals that Google picks up on (high page engagement, low bounce rate, lots of content) and that has a small impact on SEO.
But when people say “content is king” in SEO, they are indirectly saying that good content attracts good links, and good links are what drive SEO.
Good content is help to increase backlink for your sit and help to bring traffic on you site.
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SEO and content marketing are interconnected. Smart content marketing strategy helps the SEO process. Content with proper images, infographics and videos is shared on multiple third-party sites to improve branding and make search engines recognize your targeting keywords. Which results improvement in the rankings of targeting keyword terms and will drive traffic to the website; which is the goal of any SEO campaign. However, in order to achieve optimal benefits, it is strongly recommended to hire professional writing services to draft onsite and off-site content.
The thing is that both, SEO and content marketing are of a huge importance for user experience. UX cannot be satisfying if none of these two are done well. As well, each of the depends mutually. Therefore, you should be careful with each strategy you do. Every part of digital marketing has its own value and depends on something. To make a better insight, check out the dependence of SEO and content marketing to UX.
Hope that you find this advice helpful!