Digital marketing executive
A digital marketing executive helps in the planning and execution of the marketing campaigns. He designs and provides content for the organization’s website and other social media accounts. He is also involved in SEO efforts and measuring the performance of the marketing efforts.
An SEO analyst’s job is to get traffic to the website by improving the search engine rankings. Through keyword research, indexing, sitemaps and various optimization tools they ensure that the website is search engine friendly.
This job requires being updated with the latest social media trends so as to plan and strategize accordingly. A social media specialist is responsible for creating online content, video and advertisements that are spread through the social media platforms.