How exactly does PPC (pay per click) work?


PPC stands for pay-per-click, its an online marketing technique in which advertisers pay for their AD’s on users each click. The main goal of digital marketing is to make the website rank high on google, but it needs a lot of time, knowledge and also its often an unpredictable, process. If you are not an expert in digital marketing then pay-per-click (PPC) campaigns would help to bring new traffic to your site Simply paying more doesn’t show your Ads doesn’t ensure you that your ads appear more prominently than their competitor’s ads. Instead its an entirely automated process by Google and other major search engines which checks its relevancy and validity of advertisements that appear on their SERPs. Pay-per-click advertising is a broad category, it has varieties of platforms and mediums, but most of the PPC ad campaigns can fit into two categories:

Google Ads

Social Media Advertising.

Google Ad’s

In a PPC, you pay for campaign how much you wish to have listed in Serp’s for your site at the top and right of the organic search listings and when someone clicks on your ad, a specific amount would be debited from your budget, once it finishes your Ad’s comes to an end. There are several types of Google Ads, including:

Search Ads

Local Search Ads

Display Ads


Social PPC Ads

Paid Social Ads includes:

Facebook & Instagram Ads’s

LinkedIn Ads

Facebook, its a giant social media with more than 1.55 billion monthly active users, so in order to get most out of your Facebook Ads, you need to install a Facebook Pixel, which helps to collect data about the visitors to your website

I just shared some ideas which I’m familiar with you. I hope this would be beneficial for you. We are adigital marketing company that can help you achieve your pay-per-click advertising goals. We provide a wide range of other web services like, website development, web app services, mobile app development, SEO, etc For more information Contact us +917593843002 / +917593843003 or


PPC stand for pay per click if you are expert in PPC only then you will get query related to your product you want to sell.

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