Off-site SEO still needed?


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Does link text have any benefit in off-page SEO? Or could I build links with just the site name as the text (Think Cyber Secure or just the domain in the text?


yes it’s matter, without backlinks did not get the authority. so you need a backlinks. But you need to create web links from relevant website.

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While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page’s ability to rank. While we don’t know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.