@pca I agree with you in that directory listings are only effective to a point. Off site SEO is absolutely still needed for a well-rounded ranking strategy, but acquiring quality, relevant backlinks will always be king. I look at the search engine as a popularity contest, where the person with the most (quality) votes (backlinks) generally wins. And, if you’re getting them with a white-hat search engine optimization method, you’re definitely doing a great job with content and promotion. Digifly Marketing is a good example of that.