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Followup: SEO Empire Part 1

Posted By Eli On October 5, 2007 @ 12:04 pm In Guides | 196 Comments

Alrighty
Let’s discuss the [1] SEO Empire Part 1 post.

The post covered a ton of information very quickly and talked about a lot of different types of example sites for each level. But the million dollar question remains; Why the structure? Why not just stick with the proven practice of, if you throw enough mud at the wall eventually something will stick? Why not just build site after site until something makes you money? After all, that is how most Internet marketers have made it. Well the answer comes from history.

I made a post about this time last year called [2] Top Sites Lists as a method of sustaining traffic growth. At the time in order to make any headway into the niches you had to have at least 3k unique visitors/day. That was about the standard for any site within those groups to be considered semi successful. Now that differs quite a bit today but back then that made them fairly competitive. The owners of the top sites eventually figured out that the best way of propelling their growth was to create a ring of promotion. Remember those things called popups? Haha. So what they would figure out and do is, instead of creating one top sites list and heavily promoting it until it became big. They would create three. Each one would target a different but similar topic. They would manually edit the stats so the other two top sites would show up top on their list, thus getting the most traffic from incoming votes from the other sites on the lists. Then they would manually go through each top sites list they have and sign it up with dozens of other top sites list that make the closest match to their topic. After a few manual click-throughs and votes every day their ring of sites would start pulling in bottom level traffic, that bottom level traffic would more than likely go to another one of their top sites list via the list until they eventually voted out. Since most top sites list have a higher OUT traffic ratio than IN due to other traffic sources their traffic would exponentially climb amongst the small top sites network. Eventually once each top sites list started becoming super successful and getting lots of other legitimate webmasters signing up, they would slowly phase out the top sites list they manually signed up for and end up with nothing but genuine traffic. Traffic that had a tendency to get passed around their mini network mind you. Once the traffic on the promotional ring started reaching its critical mass the webmasters started looking at ways to better monotenize it. When DoubleClick (MS CPC), BabylonX (adult affiliate), and Casino Gold(gambling) banners at the top wouldn’t suffice to upkeep on the 10-20k visitors/day worth of was-then expensive bandwidth they started looking into what would be considered the modern affiliate sites. Which of course spore a boom in TGP, Webrings, and even affiliate landing pages. This, from my own experience, was the defining proof that network building works. Mostly because the webmasters that built networks back then in at least a similar fashion are still around today where as many, sad to say, poop flingers never made it past the early 2000 Internet bubble. The idea of a network works, we just have to apply it to our mainstream system of making money.

So what exactly are the direct benefits of the foundation and basement levels of our SEO Empire? Well, theres two primary benefits. The first is the cost efficiency vs. return on the investments. Like most starting Internet Marketers its good to start out smart. While there’s the need for immediate income for personal reasons theres also the need to make the investments count for as much as possible. Growth is very important in your first year in the industry. With foundation and basement sites you get the most growth and immediate income possible while ensuring less risky investments. In other words, its immediate and sustainable money. The money, over time, also isn’t dependant on how much immediate work you put into it. The work you put in this month, will give reoccurring income next month and a year down the road. So you’re never treading water as far as growth is concerned. Forward momentum is very important no matter what level of business you’re at. So at the very least, do it because it will make you money.

The indirect benefits aren’t as apparent without experience but are by far the most important. Every foundation and basement site you build is increasing the leverage you have for the next site. As you build the total leverage you have for your money sites increases exponentially. So breaking the cardinal rule of “Every site must pay it’s own rent” doesn’t do justice to the fact that these sites are worth a fortune down the road. Theres no bullshit when I say that and I’ll explain how it works. It begins with fundamental concepts of Entry Points (future post) and Link Building Leverage.

Link Building Leverage
I talked a little about Link Building Leverage in my [3] SERP Domination post but SEO Empire takes it one step further. It actually gives you an immediate competitive standing within the niche. Theres four basic stages that make up a good link campaign. Each of which if not done results in no or dismal rankings.

Indexing - Covers all aspects of getting into the search engines, getting deep indexed, and minimizing supplementals.

Link Volume - The sheer quantity of links. In proportion to your competition your site must match or exceed the rest of the sites.

Link Quality - encompasses the relevancy and authority of the inbound links.

Link Saturation - The ratio of the volume of inbound links your site has, versus the quantity actually indexed and counting in the indeces. This was thoroughly covered in my [4] Log Link Matching technique.

Link Building As it pertains to difficulty
[5]
Click To View Full Sized

With the Y axis representing difficulty and the X representing rankings the graph can be stretched to fit any ratio of keyword competitiveness in regards to link building. Notice that Link Volume and Link Quality have essentially the same worth and in fact there is a blurred area between the two that allows one site with more link volume and slightly less link quality to outrank or underrank a site of inverse values. They are, essentially equal they just come in different stages of the rankings. The same could nearly be said for indexing and link saturation. When achieving a number 1 ranking you cannot discount indexing being of more value thank link saturation. Many sites don’t ever consider link saturation and thus many sites don’t achieve top rankings or have a hard time maintaining them. In other words, I kick their hippie rainbow chasing little asses.

So What About Difficulty/Availability?
Much like traffic curves mentioned in the SEO Empire post link building curves the same way. Indexing starts off very easy. It’s just getting your site listed with the site: command and an accurate title and description. It then starts to work into deep indexing where as the saturation levels rise the difficulty in getting more pages in increases. It then leads into removal of supplementals and peaks up in technical difficulty. This is where most webmasters start their adventures. From this point on you are an SEO Pro. YOU WILL SPEND AS LITTLE TIME ON THE INDEXING PHASE AS POSSIBLE! Amateurs spend 3 weeks to three months working on this. You need to spend as little as 10 minutes and let the rest happen. I’ve [6] do it so there should be no excuses.

Link Volume is the next phase. This phase starts off easy. There’s millions of sites and just as many link opportunities. At first its very fast moving and its easy to find a good quantity of links. After awhile though you run into what I affectionately call the Link Wall where link volume meets the beginning of Link Quality and easy to grab links start to become a little more scarce, thus the difficulty begins to climb a bit.

Link Wall: Quote From SERP Domination
“You got to love the supposedly nonexistent brick wall of relevant links. Dipshits on newbie forums love telling people, “don’t worry about the rankings, just build some relevant links and they’ll come.” So you do just that, after all they have over 4,000 posts on that forum, it can’t all be complete garbage advice. At first it’s totally working, you’re gaining a good 50-200 very relevant links a day. You submit to directories and score a bunch of links from your competitors. After a couple weeks you even manage to score some big authority links within your niche. Suddenly it all starts to slow down. The sites that are willing to link already have, and the rest are holding firm. You’ve just hit the Relevant Link Wall. Don’t bother going back for further advice. They don’t have any, and if they did they are too busy trying to rank for Kitty Litter Paw Prints to help.”

That essentially, in more colorful wording, describes the Link Wall.

So when you’re entering the Link Quality phase at first its difficult. You’re new so very few well established and ranked sites want to link to you. You have to scrounge around and dig for relevant links. Eventually though, your site becomes established and more and more webmasters in the niche start to recognize it and link to it. Very much the same thing happens to blogging. Eventually you break through and you’re on a downhill coast to rankings.

Suddenly though you reach around the top 10 area and things start to get competitive. You can’t move up without shoving someone else down. They all have the same essential links as you and quite a few older ones that you don’t. You can make up in link volume but you need one last push to drive you to the top and maintain it. Thats where the last phase Link Saturation enters the field. If you can become more efficient in your link building you stand a much better chance of defeating them.

This process is essentially what common Internet Marketers have to go through every single time they release a new project. They are in a constant battle to get indexed, acquire link volume, scramble over the link wall and get some link quality then make those links count just to rank. This is why new sites take nearly a year to show their true potential, its a long hard battle with each and every one to get the resources necessary to compete. When you’ve been in the business as long or longer than I have you’ll be the first to testify that this…shit…gets…old. Throwing mud at a wall hoping something will stick is fine, but when it takes that much time consuming effort on every throw it’s easy to see why people drop out of the game so fast. Welcome to McDonalds may I take your order?

There is an easier way and that’s what I’m trying to get at with the first part of the SEO Empire post. Not only is it easier, better, but every step is also 100% profitable while you’re doing it. It may not be a gigantic shortcut like every aspiring Internet Marketer dreams of but it is in all essentials the primary plan of most SEO Pro’s for a very good reason. The resources are recyclable. Let’s talk about resources and how they play into the ranking phases. Here are a few I’ve given you….

The Applications Of Resources
[7]
Click To View Full Sized

So in my SEO Empire post you can see what I was talking about when I said all my previous posts lead into that strategy. Throughout this blog I’ve given several methods of automatically skating through each and every stage of SEO that determine top rankings. So when you create a new site you no longer have to start from the beginning. In a sense you can nearly skip the entire process that takes most webmasters months to years to accomplish. Instead, when you enter a new niche, you start at the top of the Link Wall and only have to do the absolute minimal work to achieve the rankings. So with my basement and foundation levels of my SEO Empire where do I start each site in respect to my competition? Where does my personal involvement end?

Link Building Process After SEO Empire
[8]
Click To View Full Sized

Thats quite the workload difference ain’t it? I’d say so. Calling it an easier shorter way is the understatement of the fucking century. I can build a site, launch it, spend a couple hours getting some relevant links from the competition or parallel competition (I’ll explain in a future post) and within the same day as the launch my brand new site instantly has everything it requires to achieve a top ranking. I’ve literally done six months to a years worth of work in a single day. It may take a couple months for the actual rankings to happen but it’s all automated, I don’t have to worry about it or check up on it. I’m off to my next project. Meanwhile my competition is working everyday struggling to keep up with me. To them I end up looking like some kind of sleep deprived SEO juggernaut, when the reality is I spent so little time on the site I didn’t even have a chance to memorize the domain. Let’s jump to some questions….

Questions

Why Build Up? Why Not Down?
I normally don’t check my Technorati very often but the other day I caught a very interesting one. Someone plans on writing an article similar to my SEO Empire Part 1 except teach people how to build a money site, then build the foundation and basement below it. It’s essentially the same concept except you can jump straight to money sites. Here’s the problem with that. Look at the chart above. That allows me to accomplish the requirements for any new site in a single day. If you build money sites then build downward it would take several days to a week or two worth of work to get what you were needing with every site launch. It kind of defeats the purpose and isn’t practical in the long run. The second point being is the speed at which you’ll be adding new money sites. No point in building a foundation or basement site for the sole reason of promoting a single money site, so every one you build you have to look back through your other money sites and add them in as well to your new foundation and basement site. Management of foundation and basement sites are easy, management of money sites becomes increasingly difficult the larger your empire grows. I’m still looking forward to reading the post though.

How Do You Manage Your Foundation and Basement Sites?
I was fortunate enough to preplan my empire through lots of premeditation and previous experience. So I developed a centralized system that allows for easy management. Every page I create with my database sites, hosted blackhat, spammed blackhat etc. etc. I put in a database call to a single table that holds all the pages of every site I make and a list of links with each one. When I create a new database site I loop through all the pages and give them a number (primary key ids), i make a small note of their keywords. Such as in my example I said a certain page would have the keywords Remax Real Estate In Portland Oregon. The keywords that would be inserted into the link inventory database would be Remax,real,estate,portland,oregon. The same goes with my cycle sites, the .htaccess goes to a script that gives the error message -Keywords- Sorry this site has been shut down due to terms of service violation -sincerely DoucheHosting Inc. -ads- (hehe still gotta make the money). Then the script pulls from the cyclesite database that also has its keywords. If it gets assigned a site it then does a 301 perm redirect to that site instead of displaying the error page. So whenever I create a new money site, all I have to do is enter my dashboard, put in its keywords, url, anchor text, and specify how many links I want. It’ll come up with list of all the pages/cycle sites that have a relative match to the keywords along with a count of how many total links. I select as many or all that I want, then if I want any more I can go through and select irrelevant ones for as much as I need, or specify alternate keywords that’ll work as well, such as land, homes, garden, pets or some shit along those lines. Building thousands of links becomes a 5 minute job.

How Long Did It Take You To Build Your SEO Empire?
It took me about a year to get it up to the level I’m happy with. It wasn’t a big deal, because during that entire year and process I was making money. The foundation and basements have been very successful for me and continually brought me in bigger and bigger checks every month (rule #2). So it was not some rough time I had to bear through. I’m also always building on my SEO Empire. I treat it, much like it is, a 9-5 job. If you already have a 9-5 make the SEO Empire your 7pm:9pm job. Hell 1am-5am job. It doesn’t matter. The reality is, you can build a respectable and workable foundation and basement within only one month. Then as you get more time and more money just keep building it outward (rule #3). It’s an ongoing process. If you’re new to it, try building one of each type of site mentioned. You can have that done by the end of the week. Once you got the initial ones built, by recycling much of the code you can have 9 more of each type built by end of next week. It’s all very easy and quick once you sit down and actually do it. I’m not writing this shit out of vanity ya know I want you to actually accomplish it.

How Long Should I Spend On My Foundation Sites?
The best advice I can give you. Make your first one absolutely beautiful. Be proud of it, get a few opinions from your IM friends (rule #4). As you build more you’ll quit caring and you’ll get sloppier and sloppier. You’ll see the same results but that template pack you started using will start wearing thin and you’ll start going for the easier to change templates. You’ll still always have that prideful one to show your affiliate managers and the volume to match. Most importantly I say this because the more time and thought you invest in your first site the less problems you’ll run into on your second.

Help! I Don’t Have Access To SQUIRT! And You Just Mentioned It In That Little Chart Thingy.
I did a post on [9] How To Build Your Own SQUIRT. I didn’t post that immediately after the launch to brag or deter people from signing up. I want people to build it, if you read Blue Hat regularly it shouldn’t be some big secret on how it works. I laid it out for you in plain English, there it is. A lot of people have the skills but not the financial resources, its not their fault and we were all there at one point. If that’s you, read the post and go for it buddy. If you run into something you’re unsure of email me and I’ll see if I can help you through it (rule #4). Just don’t let a little set back deter you from your goals.

Adsense Is A Possible Footprint. Everything Is Ruined Before I Even Made My First Site! My Empire Is Crumbling!
*stares blankly at Kenneth*………*hands him a Problem Solving For Dummies book and a red pill*

You’ll be alright buddy

196 Comments To "Followup: SEO Empire Part 1"

#1 Comment By Rory DannenBerg On October 5, 2007 @ 12:31 pm

Eli,

This is great I had a site built a few months ago and I am just getting a start on being a site owner and I have been reading a bit on SEO as much as I can between Building Homes and Nascar and that only leaves so, much time in one day and well after reading your site I have to tell you that I don’t think I need to go another site for help about all this new stuff to me and getting my site out on the search engines.

Thank you so much
Rory Dannenberg [10] http://rorydannenberg.com
Nascar Fan, Harley Davidson rider- Custom Home Builder in Arizona

#2 Comment By Alan On October 5, 2007 @ 1:28 pm

Again Eli very good stuff, I love the graphs you did

I just have one remark about your belief that the porn industry is among the ones that are years ahead of the mainstream as far as attracting traffic. It was probably true in 2000, but I don’t believe it is anymore, it’s funny I was just writing a post on my blog about a project I did related to the adult stuff: One friend was making some good money out of it, so I tried to do the same, but using my “blackhat” thinking, and it turned out that I ended up doing things much more efficiently that the usual adult affiliate guy will do.
To me there are 2 good indications that the porn industry is not “on the edge” anymore :
- they rely heavily on affiliates (it’s like saying: we have no more idea to get customers so find us some and we’ll pay you)
- their payout is high (means they earn a lot per customer but also they really need affiliates to find new customers)

Anyway, brilliant post, I am always amazed how much you are willing to share, it’s a great inspiration for me

#3 Comment By ty On October 5, 2007 @ 1:59 pm

Great posts Eli. Probably the greatest concise set of info on the subject available freely on the web.

#4 Comment By Plepco On October 5, 2007 @ 2:07 pm

Thanks, I was almost ready to have a relaxing weekend with nothing to do and now you got me all inspired. Dammit.

#5 Comment By AaronH On October 5, 2007 @ 2:14 pm

Wow, another great article…

I look forward to BlueHatSeo posts more than any other blog on the internet.

Thanks Eli, love your posts.

#6 Comment By Eli On October 5, 2007 @ 2:29 pm

thanks and very good. You’re being a critical thinker about it and most don’t get that far. In fact I agree with you on all points. When talking about adult sites being ahead of us in marketing i was referring to the affiliates themselves but while we’re on the subject look at what the merchants give to their affiliates. They give them actual product samples, along with creatives. They give lots of variety, as apposed to most affiliate companies giving you at most, small description, price and photo of the product. 99% of the time its just a creative (so 1999 if you ask me) Also look at the way the affiliates set up their network. In adult they were the first to truly capitalize on new mediums such as image search and youtube style sites. Even TGP is the basic principle behind our modern article syndication and RSS . They very effectively give a sample that people want and search for. Then as far as their sites go the affiliate link becomes nothing more than an continuation of the affiliate site.
————————-
Banner
pic 1 pic 2 pic 3
More Pics
vid 1 vid 2 vid 3
More Vids
alternate exit 1 alternate exit 2 alternate exit 3.
contextual ad
network link 1 network link 2 etc….
————————-
The capability of providing something like that to our traffic isn’t even possible yet. Why not? It works.

Its like my keyword fluffing post. I got tons of emails..omg Eli thats so brilliant. dude no..its old. warez and crack sites have been doing it for nearly 4 years and getting away with it. It’s barely broke into mainstream from software directories simply because they see those types of sites more often. Yet its a technique nearly any site can use. The same has to be said for drug and pharm sites. People are so caught up in content is king yet when the same people who were making adult landing pages for popups started suddenly making an entire page with absolutely no content and all image and visually stunningly designed to sell viagra. it was all revolutionary and started spreading into ringtones and other PPL marketing. They’ve been doing that for nearly three years and its just now catching on for mainstream affiliates. It’s still even hard to find full page ads for any product (cj has a few, but very slim pickings).

Thats just my views on the way marketing works on the net. SEO Empire strategy is all new and exciting and people are talking about it and starting to do it, but the reality is…its practiced. Its nothing more than the basic underlining strategy pro adult,pharm, gambling, and warez sites have been using for the last several years to build their businesses.

Simplification: If they can get a person with only one free hand available to pull out their credit card…whats my problem?

#7 Comment By Wingnut On October 5, 2007 @ 3:45 pm

Thanks for all the great tips. I’m a huge fan of what you’re doing here - linked to you on my blogroll.

Keep up the good work.

-Wingnut

#8 Comment By Mike On October 5, 2007 @ 3:47 pm

Hi Eli,

Thanks for another great article…

A question… when you’re thinking about how many of your links you want to push to a “money making” site, how do you decide? Do you just look at the google backlink tool or do you use something like site explorer on yahoo?

Thanks,
Mike

#9 Comment By Mls On October 5, 2007 @ 4:24 pm

Great post once again ! This blog has to have the best value/post ratio.

#10 Comment By Richard Brown On October 5, 2007 @ 10:20 pm

Always amazing Eli, I have to read your posts several times to let it all sink in…

#11 Comment By Seostomp On October 6, 2007 @ 12:59 am

Funny you called this out. I was just visiting with a couple of people I used to do adult work with and they really have fallen behind the times. Then again a know a black arts master or two that dominate the industries.

#12 Comment By NKMedia On October 6, 2007 @ 5:44 am

the scary thing is thinking how far out in front you are, Eli.. because i know, the stuff i am comfortable sharing is the stuff i superseded at least a couple of months prior, usually much longer.
but, it is fresh stuff to me, that has lots of value, so thanks, keep it coming!

#13 Comment By George Haritos On October 6, 2007 @ 9:58 am

I just started reading this blog. Some of the stuff is over my head, but I’m learning a ton from you!

#14 Comment By Jon Waraas On October 6, 2007 @ 1:02 pm

Networks are very powerful. Got me on page 7 within a month for a pretty competitive keyword just linking from my blackhat type sites. I still have my whitehat sites to link from too

thanks for the info

#15 Comment By nicholas kamau On October 6, 2007 @ 1:41 pm

you are just a plain old dirty fucking s.e.o veteran.
Eli, you must chuckle sometimes when you read over guys like shoemoney, delanave and his compadre’s shouting at the top of their voices about how good they are.
Which leads me to a fucking scary thuoght, yeah yeah i should be focused on my work, but fuck how much money in a year do you make or more over in a day. 10k, 100k, more… Amen to you bro, amen

#16 Comment By kaev On October 6, 2007 @ 8:35 pm

Didn’t you read the press release? Eli doesn’t make money for himself he donates every dime he makes to the red cross and greenpeace. He only keeps enough to cover his bandwidth. In fact Eli is an all american hero, he also runs several orphanages, soup kitchens, and a large portion of Goodwill.

I would follow his example but I want a mercedes… and a remote control house… and a zepplin.

#17 Comment By Pete On October 7, 2007 @ 4:05 am

Zepplin … mmm … where did I put that credit card?

#18 Comment By Jez On October 7, 2007 @ 11:31 pm

Still skirting round the issue of footprints and spam sites that must “pay for themselves”.

You have two options….

1) Create lots of accounts… which is a bit of a pain, even then with the quantity of sites you mention you are leaving yourself vunerable.

2) Do not run aff / adsense on spam sites… which means spam sites do not pay for themselves…

Sorry but “red pill and problem solving for dummies” sounds like a cop out….

Furthermore I have seen algorithms for detecting spam link patterns in networks of sites…. that is another consideration when building networks…

Of course I am assuming you want sites to last as opposed to re-building every two or three months…

Jez

#19 Comment By Lucidity On October 7, 2007 @ 11:36 pm

Those graphs helped me a ton in conceptualizing this, thanks.

One thing I’m not clear on is how exactly the mechanics of upward linking ties into this when you refer to a particular element of the empire kicking in at a particular stage of the process.

For instance, you say the Basement sites will take effect towards the tail end of the link volume stage. Is the idea to link to both the money site itself directly (increase volume of unique site links) and to the Foundation sites (increase link quality) from the Basement sites? Just an example, of course, I’m wondering about this for any situation where multiple “levels” of sites are involved.

To be totally redundant:
[11] Diagram of what I mean.

#20 Comment By Goldenberg On October 7, 2007 @ 11:54 pm

Excellent post Eli. I was waiting for the follow up.

The first time I tried to post this it f***ed up, so here’s an abridged version:

1) What’s your hosting setup like? I can’t see you hosting more than a couple of sites on the same plan or server? It would just be a giveaway that one person owns all these sites and the links are not real votes. I’ve heard similar stuff about “cname” issues but I’m not sure what that is.

2) Do you think your management system could be adapted for a whitehat empire if it left out the automatic link-creation or limited it in # and speed of link-creation?

3) If you were doing this whitehat, what sort of site would you be focused on building/developing for your basement:
- landing page sites with an about us, privacy policy and contact - hit the longtail, get indexed, get links
- aggregator sites - more longtail, more content, more links, more auto
- ebay stores
- amazon astores
- minisites with some targeted content around a niche
- dead blogs you bought out for their link equity, content and pagerank
- other types?

4) How long do you think it would take to create 20 - 30 whitehat basement sites? 100 whitehat basement sites? Assuming a 9-5, M-F commitment. And what would it cost? How would you do the hosting when you’re starting out?

5) What other adjustments/advice would you offer to someone looking to do a similar thing in a whitehat fashion?

#21 Comment By emp On October 8, 2007 @ 12:50 am

There is nothing for me to do but be awestruck.

Eli, when we ever meet, all the beer is on me.

Actually Sir, I will be honored to buy a bottle of the finest malt and match you glass for glass.

::emp::

#22 Comment By emp On October 8, 2007 @ 1:23 am

I think adapting this to whitehat should not be a problem.

- You’ll have Y domains, X pages.
- For each page, you list keywords,etc.. pull them out of your metas if you use those
- Whenever you make a new page / domain, you can do a quick lookup of older articles / pages / domains that might benefit from or be of benefit to the new stuff
- linkage, done

This might easily be nice in several ways.
A) You get links to / from older pages. Maybe they already pulled some authority.
B) Not as easy to forget old stuff that might benefit from a makeover or a follow up.

::emp::

#23 Comment By Jez On October 8, 2007 @ 1:42 am

Only if you have a database of original articles can you gen WH sites, otherwise you are looking at grey’s using dupe content, these do not index well…. you will find they end up in the supplemental index.

You can add markov / rewritten stuff to get them indexed, but a competitor may report them as spam….

#24 Comment By Jez On October 8, 2007 @ 1:44 am

The easiest way to do a lot of WH sites is to buy content of a freelancing site, you can get reasonable articles for $1 or $2 which are original and readable… obviously you cannot play the numbers game with these sites in the way you can with spam sites, but for WH I have found this the best option….

#25 Comment By Goldenberg On October 9, 2007 @ 4:37 pm

So Eli, what’s your take on doing this whitehat? Particularly with regards to the hosting and acquiring sites?

#26 Comment By Tony On October 9, 2007 @ 5:57 pm

Love your posts, but you are giving out way too many secrets

#27 Comment By Mike Pedersen Golf On October 9, 2007 @ 8:24 pm

You are one hella of a smart dude!

#28 Comment By Rob On October 10, 2007 @ 2:05 pm

Jez,

Couple of things, spam sites that make money and don’t look like a spam site.

I’m going to assume the “red pill and problem solving for dummies” was directed towards
Kenneth Dryers response.

I don’t think he even read the article he was responding to.

[12] http://kennethdreyer.com/building-an-seo-empire-the-eli-way/

Couple of things
“By adding, for example, adsense you your site, your leaving “footprints” on your site. These footprints makes it a hell lot easier to discover your little empire and makes it just as easy to close it down again.”

Let me give you an example.

The largest adsense spam site on the internet.

[13] http://about.com

Now they didn’t follow Ken’s guidelines, so they’re whole about.com network is going to get banned.

-rob

#29 Comment By Eli On October 10, 2007 @ 2:16 pm

multiple adsense accounts, ypn, shopping.com, affiliate offers, kontera, ebay, chitaka….the list of solutions to this supposedly show stopping problem goes on and on and on. I shouldn’t even have to spell it out for you, nor owe anyone an explanation. I’m not a babysitter, i shouldn’t have to hold anyones hand crossing the street. When I say a step and that step scares you, figure out another way. Thats problem solving 101 in my book, to actually expect me to go over every possibility for every step incase anyone is too scared to use that solution is downright retarded.

The worst part of his and your post: Everything said is even assuming adsense will immediately shut down an account just because its linked to hundreds or even thousands of spam sites…which is a horrible assumption and in every instance of my own EXPERIENCE (something you haven’t bothered acquiring before preaching)it has proven not true. I’ve had adsense accounts banned before (creating a new one isn’t such a pain) but never because they were linked to blackhat networks, and only after the account has received hundreds of complaints a week about it. Likewise, even after the accounts were banned never has the sites attached to those accounts gotten banned from the search. To say Adsense frivolously bans accounts and uses that information to ban sites from the engine is a ridiculous statement and shouldn’t even be considered until proof is given.

The only copout I see is kenneth not wanting to put the work into the program so instead of making a justification to himself and deciding not to do it, he instead decided to seek approval from others and complained about the first little hurdle (such a small hurdle it is). I had no actual problem with his blog post. I thought it was perfectly fine, in fact i left him a response wishing him luck and seeing if there was anything I could help him through. My response in the post was also a light hearted joke. He’s just decided not to listen because the program sounds like a lot of work….not my problem

From this point on, when i say something you can’t handle, figure out another way. Standing there crying like a lost kid in a mall won’t help you a bit. Please remember people, this is an advanced SEO blog. There is heat in the kitchen.

#30 Comment By Lloyd On October 11, 2007 @ 10:24 am

Eli,

Damn I had a better comment than what I’m posting now but my shit froze up so ….

Here’s my question I’m having a hard time envisioning what exactly a foundation site is supposed to look like. Is it the example that Rob gave @ [14] http://recipecrockpot.info/ or is this the basement part of the SEO empire structure? I took your advice and started to learn php and mysql, but in all of this informaton overload I guess I’m having a hard time putting it all together. Are my foundation sites supposed to be generated with a content generator (i.e yacg, rssgm, or MyGen) and scraped content or are they supposed to be mysql database sites that pull unique articles from the DB’s with each page setup to display 5-10 outbound links? Forgive me if all these questions are newbified but I’m going to use this plan that you have layed out and I’m not going to let the “small things” stand in my way.

P.S. If their are any more newbies reading this and you need help with php or any scripting language for that matter try [15] http://www.w3schools.com lots of examples and tutorials.

#31 Comment By Brian Turner On October 12, 2007 @ 2:09 pm

Thanks for taking the time to post these, Eli - absolutely brilliant reading. I’ve got to admit, without any programming/coding background you leave me lost a couple of times, but your concepts are great. Already been using some concepts anyway because a lot is common use, but without the automation advantage things can get tediously slow sometimes, and means that to leverage advantage I have to apply other content strategies. Still, maybe one day I’ll learn how to apply automation strategies - definitely something I really need to look at implementing at some point.

#32 Comment By Jez On October 12, 2007 @ 5:07 pm

Hi Rob,

When I mentioned spam I was thinking genned / markov, that site about.com maybe spammy, but its not genned (from what I could see).

I have had a few genned sites and always found monetization the biggest hurdle…

#33 Comment By Jez On October 12, 2007 @ 5:45 pm

Hi Elli,

I know you can create multiple accounts…. and I have run spam sites. I also know spammers who have had large parts of their networks shut down.

Most spammers I know are moving away from adsense and taking a lot more care regards footprints…

I was surprised you were so dismissive of the issue… but had not twigged you were referencing another post…. I was a bit slow on the uptake there…

Point taken about the spoon feeding

#34 Comment By peenoo On October 14, 2007 @ 5:08 am

wonderful !

#35 Comment By Games On October 15, 2007 @ 9:00 pm

I believe the example would be a foundation site since it’s WH and is powered by a mysql DB. Each page is unique and doesn’t change so you can just throw up a quick site and place links on the pages while giving the visitor what they want (in that case, recipes).

Another excellent place is [16] http://php.net read all the comments there (some of them provide you with tons of algorithms that are helpful), and it documents every single function that is capable of being part of PHP. Good luck to everyone.

#36 Comment By Anime Girl On October 16, 2007 @ 10:08 pm

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Also, I purchased all the halfagain.com tools yesterday (which I discovered from you). I told scott to give you the commission for the sale. Let me know if he doesn’t pay you - just shoot me an email and I will follow up with him!

#37 Comment By Eric On October 17, 2007 @ 9:01 am

Hi Eli,

As always great stuff. I’ve got a couple of questions and thoughts about the two posts in this series.

Thoughts:
No offense on this one at all, but I’m not sure I’d consider pure mass SEO content building to be internet marketing. Perhaps it is just quibbling over semantics, but I’d say that what you’ve outlined is much more along the lines of straight traffic building and redirection. From what I’ve read there is no attempt to build a client base, sell your own products (although you do via this blog) - although depending on what you do with the traffic and the WH sites you certainly could. It seems to be more along the lines of “get big traffic and see how we can monetize it until the traffic dies out”. Nothing wrong with that at all.

Thought 2: You mention that you work 70+hours/week. If you/me/anyone has to (operational words there) do that just to keep things working, it is more of a prison sentence than anything. Not knocking hard work at all, but if (and that is the other key word) if you must do it just to stay ahead, it may not be worth it.

Questions:
If you stopped building today, how long till your traffic died out?

Do you continually build more networks because you need to (rankings drop/sites get dropped/banned etc.) or because you simply want to expand your empire (both are good reasons of course).

How much does good SEO knowledge (vs. just building huge quantities of sites) make a difference?

You mentioned IP adresses just won’t matter. Is that because you just don’t care cuz you’ll build more anyway, or because they just don’t matter to SEs?

I’ve got lots of others, but for now that’ll do. Again, I’m not posting this to be negative in any way, these are just some things that came to my mind. Right now I’m trying to decide what kind of route I’d like to take with my internet business - pure SEO/site building for affiliate style earnings or more direct response marketing for my own & affilate products. I know I can be up and running with PPC in a day making money (as long as I watch conversions). SEO is cheaper on the wallet, but certainly not time.

You’ve got some of the best stuff I’ve seen on SEO - thanks very much for sharing so openly.

PS. You mention it is a good idea to ‘get an IM friend’. So… buddy…Like fishing? I’ve got a GREAT place here in Sask. if you’ve got time in your 70+ hour week!

Cheers,
Eric

#38 Comment By Affiliate marketing guide On October 18, 2007 @ 1:49 pm

Thank you for this excellent and insightful post

I must add however that from the literature i have read, a lot of porn sites rank well on account of black hat tactics eg keyword stuffing and invisible writing.

I also think that for the thousands of ’successful’ adult sites, there are millions of unproductive, untrafficed, unsuccessful sites. Just as there is in affiliate marketing

getting top rankings with google is a challenge and thanks to the ever changing google algorithms is short lived for most of us small business enterpreneurs

I think a great factor in any websites success is the quality of content it has. For example, this site has excellent content and whatever page rank or SERPs position google gives it, i will be coming baack again and again

Great stuff

#39 Comment By Game guy On November 17, 2007 @ 11:41 pm

Wow

Awesome read, keep the knowledge coming. I like the graphs.

#40 Comment By upscaleSEO On December 9, 2007 @ 3:52 pm

Eli,
first: Thanks for the post!
second: Could you post that blog article you found on technorati?
Thx

#41 Comment By shor On December 9, 2007 @ 9:51 pm

Oops, it’s been awhile but I need to tell you that the difficulty vs rankings picture is the single greatest illustrative description of SEO on the web.

I have successfully used it in a number of presentations to explain to CxO-level search newbies why and how we should leverage our authoritative network for SEO benefit.

Great job as always Eli!

#42 Comment By Papa Roach On December 10, 2007 @ 5:32 am

There has been much resent talk about networking, hasn’t it? At first I thought - I will definitely try it, but then I realized it won’t be that easy. You say it took you about an year to build your empire. How discouraging for a beginner like me: Anyway, you mentioned you were making money at the meantime - I hope I will manage to do so, although I’m still an amateur. Maybe one of those who spend months only on the indexing phase

#43 Comment By banner man On December 14, 2007 @ 1:48 am

yes, graphs is cool. Helpful post. Thanks

#44 Comment By Andy On December 19, 2007 @ 11:39 am

Oh, and did not know about it. Thanks for the information …

#45 Comment By Webmaster Money On February 7, 2008 @ 7:59 am

I enjouyed reading this… is there more parts comming soon?

#46 Comment By Gadgets4nowt On February 22, 2008 @ 5:58 pm

I can’t see how sites can still rank highly on invisible writing, that is something that went out with the Ark?

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seondesign.net Seo Empire is not that much easy to build it takes a long time to design it.

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)))

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#52 Comment By Paul On April 17, 2008 @ 9:40 pm

Hey Eli, thanks for the great posts. I had a quick question I was hoping you could address.

Based on your 1-way street theory, blackhat sites should always point up your empire. That means your other gray/whitehat sites cannot help with indexing blackhat sites, since you cannot link back to them.

How then, do you ensure that your blackhat sites are indexed efficiently so that their upward links actually count?

My tentative guess is that you spam the hell out of pinging services and social bookmarkers? I’m not sure how effective that is.

Is there anything else you would suggest that scales with your empire? As a rough picture, as your empire grows, it gets exponentially easier to index more and more white/grayhat sites, since you have more indexing power. But blackhat sites remain at constant difficulty per unit, although the number of needed blackhat sites continues to grow exponentially. (Doesn’t make precise mathematical sense, but I hope you see what I mean)

Thanks for any input.

#53 Comment By Stefanie On April 28, 2008 @ 7:30 am

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#54 Comment By PAVLIGA On May 30, 2008 @ 3:51 am

Yes, very good tactics. However, I would chose one specific niche. It is difficult to cover the whole spectrum.

Thanks!

#55 Comment By Geeks DIY On June 25, 2008 @ 10:35 pm

I don’t understand the last point about Adsense. Is there a good way to deal with this possible footprint?
Are you saying I should have more than one adsense account?

#56 Comment By iLkerjan On July 19, 2008 @ 1:06 pm

Thanks for the information…

#57 Comment By Chris Anderson aka Banner Boy On November 2, 2008 @ 4:13 am

Eli, just came across your post, thank you for some great info. I’ve been “caught-up” in the seo stuff and it’s mind-melting. Links, content, etc. I really appreciate any info I can get (especially for free:) and will pass your site on to my friends and colleges.
Aloha,
Chris

#58 Comment By Watch Bleach On November 18, 2008 @ 6:45 pm

Wow, A great post, Took me a solid 45 minutes to read through it all properly, I will now go to read part 2 (If you have a second part posted yet)
Keep up the good work
Thanks!

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When I mentioned spam I was thinking genned / markov, that site about.com maybe spammy, but its not genned (from what I could see).

I have had a few genned sites and always found monetization the biggest hurdle…

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know you can create multiple accounts…. and I have run spam sites. I also know spammers who have had large parts of their networks shut down.

Most spammers I know are moving away from adsense and taking a lot more care regards footprints…

#110 Comment By Chris Young On November 20, 2010 @ 1:47 am

Came across your site- do you think your strategy is still working now? I respect your points, but just wondered if you’re strategy is the same or has changed with the advent of social media? I, for one, can’t figure out a system for sm, but am still relying on traditional measures for building organic traffic to my site. But I enjoy spikes from social referrals and attempt to track-back to how this happened (i.e. facebook spikes in my referrals noticed in Google Analytics)
thanks,
Chris

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Good article,based on your oneway street theory, blackhat sites should always point up your empire. That means your other gray or whitehat sites cannot help with indexing blackhat sites, since you cannot link back to them.

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#176 Comment By Crafts Factory On March 11, 2012 @ 3:05 am

thanks for sharing the strategies, it works really good.

#177 Comment By Política On March 18, 2012 @ 7:16 pm

Hi! Is great! thanks for sharing the strategies.

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#181 Comment By Life Insurance Over 85 Years Old On April 5, 2012 @ 5:35 pm

thanks for the tips. appreciated greatly!

#182 Comment By Justbeenpaid On April 29, 2012 @ 8:04 am

Certainly an empire! Thank you for this article Eli

#183 Comment By Justbeenpaid On April 29, 2012 @ 8:04 am

Just another great website from Eli

#184 Comment By Melbourne Printing Services On April 30, 2012 @ 1:07 pm

I believe that link quality is more important than volume. Especially with the recent Google updates, the reason behind this is that it is very easy to get tons of links, but it’s the opposite in terms of quality.

If your goal is to rank in the long term, aim for the quality of your backlinks.

#185 Comment By SEO Services | Internet Marketing | Search Engine Optimization Companies On May 17, 2012 @ 9:55 pm

I have tried so many gray different SEO techniques, and I realized that: yes, Google has many disadvantages, but to cheat them a long time

#186 Comment By ben 10 On July 20, 2012 @ 8:14 am

the reason behind this is that it is very easy to get tons of links, but it’s the opposite in terms of quality.

#187 Comment By tatil On August 25, 2012 @ 2:59 am

I am looking for new theme for my new blog and here I got, really good theme, keep sharing more good themes like this one.

#188 Comment By Prijzen Pleisterwerk On August 29, 2012 @ 2:39 am

This SEO technique really works for me…Thanks for sharing.
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#189 Comment By Pleisterwerk Hanssen Limburg On August 29, 2012 @ 2:40 am

It also brought some fascinating insights for met aswell.
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#190 Comment By Pleisterwerken Gyrpoc Hanssen On August 29, 2012 @ 2:41 am

My experiences with it were very positive.
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#191 Comment By hut be phot On September 2, 2012 @ 3:52 am

Thanks, I was almost ready to have a relaxing weekend with nothing to do and now you got me all inspired.

#192 Comment By thong cong On September 2, 2012 @ 9:27 pm

I look forward to BlueHatSeo posts more than any other blog on the internet.

Thanks Eli, love your posts.

#193 Comment By Property Marbella On September 3, 2012 @ 4:55 am

It takes a long time to build a page, it takes patience and hard work over a couple of years.

#194 Comment By شات بنات On September 28, 2012 @ 7:30 am

it is very good and helpful for us my fried suggest me and i suggest many other friends and they like you blog and they required more blog like this gooooooooooooooooooooooooooooooooooooooooooooooood

#195 Comment By Jasmine @ Callme.lk On October 2, 2012 @ 11:38 pm

I just can call this creative marketing. It depends upon the one you promote.

#196 Comment By Sever Jug On October 8, 2012 @ 5:22 am

So much useful things, exactly what I needed…

Article printed from Blue Hat SEO-Advanced SEO Tactics: http://www.BlueHatSEO.com

URL to article: http://www.BlueHatSEO.com/followup-seo-empire-part-1/

URLs in this post:
[1] SEO Empire Part 1: http://www.bluehatseo.com/seo-empire-part-1/
[2] Top Sites Lists: http://www.bluehatseo.com/days-gone-by-for-traffic/
[3] SERP Domination: http://www.bluehatseo.com/serp-domination/
[4] Log Link Matching: http://www.bluehatseo.com/blue-hat-technique-18-log-link-matching/
[5] Image: http://www.bluehatseo.com/wp-content/uploads/bluehat5.jpg
[6] do it: http://squirt.robstool.com
[7] Image: http://www.bluehatseo.com/wp-content/uploads/bluehat6.jpg
[8] Image: http://www.bluehatseo.com/wp-content/uploads/bluehat7.jpg
[9] How To Build Your Own SQUIRT: http://www.bluehatseo.com/how-to-build-your-own-squirt/
[10] http://rorydannenberg.com: http://rorydannenberg.com
[11] Diagram of what I mean.: http://img413.imageshack.us/img413/6771/upwardlinkinghz9.gif
[12] http://kennethdreyer.com/building-an-seo-empire-the-eli-way/: http://kennethdreyer.com/building-an-seo-empire-the-eli-way/
[13] http://about.com: http://about.com
[14] http://recipecrockpot.info/: http://recipecrockpot.info/
[15] http://www.w3schools.com: http://www.w3schools.com
[16] http://php.net: http://php.net
[17] http://aoleonthemartiangirl.blogspot.com/2007/10/make-4-cpm-for-putting-video-and-news.html: http://aoleonthemartiangirl.blogspot.com/2007/10/make-4-cpm-for-putting-video-and-news.html
[18] Internet Marketing Empire Bonus: http://www.internetmarketinempirereview.net/
[19] India Tour Packages: http://www.maketripindia.com
[20] Ebay Promotional Codes: http://www.promotionalcodez.com/
[21] SEO: http://www.bestseoranks.com/
[22] Do follow list PR 7 Blogs SEO: http://www.techinspiro.blogspot.com
[23] Selidbe: http://www.selidbe-pakovanje.com
[24] Plafonneerwerken: http://www.hanssen-pleisterwerken.be/plafonneerders-plafonneerwerken/
[25] Stukadoor: http://www.hanssen-pleisterwerken.be/stukadoren-stukadoors-limburg/
[26] Bezetter: http://www.hanssen-pleisterwerken.be/bezettingswerken-bezetters/

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