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Link Building Through Document Links

Posted By Eli On September 26, 2006 @ 10:05 pm In Neat Tricks and Hacks | 90 Comments

I would like to take a moment to present a very powerful link building technique that has been long overlooked by webmasters. It’s actually quite a shame. Every SEM I’ve ever met has managed to just skip right over the subject of Document Links without a second look.

Search engine engineers are very adamant in talking about their engines indexing power in regards to the term “documents.” MSN, Yahoo, and Google all worked very hard so their engines can index and understand other forms of documents than just HTML pages. They also worked very hard so they can analyze the links within those documents and extract them for credit as well. If I was in the same boat I’d demand the people writing the FAQs and guidelines to use the proper term(document) as well. After all it’s the least they could do. So why not take it literally?
So how does this apply to link building? Consider other forms of documents that are indexed such as Acrobat files, Excell documents, Power Point presentations, and Word documents as a direct line to link building through content creation. After all, they are treated just as weighty as html files are. Infact you can even find them in the site: and link: command.

The Proccess
Lets pretend you sell refrigerators online. There’s tons of competitors and informational sites on fridges out there, but it’s tough to get the links you need to compete for a term like “Refrigerators.” So you spend a little time and create a PDF document that is a nice compiled list of all the major fridge manufacturers and their warrantee information along with direct phone numbers to their warrantee support departments. That’s useful right? Fuck yeah. Hell thats even useful for your direct competitors that also sell fridges online. So you insert your little link with your desired anchor text into the footers of the document’s pages and lock the file for editing(so it can’t be changed). Then you send out an email to the top 3,000 sites that rank for your terms and say something like:

I really liked your site, but I had a hard time finding warrantee information for the products you sell. Warrantee info is something I definitely would like to know before investing in a new unit. So I created a useful document with…….blah blah blah describe your file…I thought your visitors might find it useful. Feel free to post it up on your website. Perhaps in your “Contact us”, or “Product Support” section where people can easily find the information when they need it.

So then the other webmasters like the document and put it up on their website. They link to it on a prominent page(the contact us and support pages are usually linked to on every page of the site so can be counted on to have high PR, so target them if you can). A couple days later the engines come around and index the document. Boom you got yourself a ton of quality links. It’s such an incredibly, easy powerful, and yet completely ignored technique it’ll keep you up at night searching for other types of documents to create and mass distribute. More importantly, people can steal your videos, they can steal your flash, but if they steal your documents you’re the one who benefits.

Just to give you an idea of how well this works I’ll list an example. I did this same technique for an older Ecom site of mine about 7 months after sending out a link exchange request to the top 2,000 sites for my various terms. Since I’m promoting an Ecom site I naturally got a very low response rate. I then used that same list for this technique; my response rate was in the upward 30%, which is absolutely huge. If you do that on a larger scale with a less experimental formula and you get the idea of how well this works. Especially since the sites that accepted the link exchanges were the relatively small sites that usually buried my link. The documents also stole success in infiltrating the huge sites that have strict no linking policies as well as succeeded in being placed on prominant pages. Think of it like spreading a virus. Your job is to convince other webmasters to upload your content onto their sites when they normally wouldn’t even give you a link.

If it’ll help you out, Here is a list of [1] Google’s 12 document “types” they index. Note that the types are not specific to a format, there are actually many different formats you may use within each of the 12 types. Just be creative.

Since this post is so incredibly directed to the white hat sites, and I hate to be biased, I thought I’d also throw in a quick thought for the blackhatters out there that are now bored out of their skulls by reading this. Doorway pages get banned all the time for spammy text and such, but have you ever heard of a PDF repository getting banned? How can you determine if a PDF document contains spammy text? Since they are naturally image rich and quick excerts of random text and slogans, as well as repeated text in footers, it makes it tough wouldn’t you agree?

90 Comments To "Link Building Through Document Links"

#1 Comment By Chris On September 27, 2006 @ 12:56 pm

Great post. Thanks for writing.

#2 Comment By John On September 27, 2006 @ 3:58 pm

Snap, nice thought on your blackhat part. I would love to hear a followup of this tested.

#3 Comment By Eli On September 27, 2006 @ 9:46 pm

Heya Chris, thanks for the compliment.

John: I haven’t tested it yet, it just kind of came to me while I was staring at a user manual. I realize most of my subscripted italiced paragraphs at the bottom of my posts usually include a hidden vague hint to a secret method I don’t want the masses to know about, and I kind of leave it up to the smart to put the pieces together. I’m sure a large majority of you have already noticed that though, so I can assume the cats out of the bag by now and I’m free to talk about it. This one however is a bit different. I haven’t tested it, haven’t tried it, but I hope to do so soon. At the very least I plan to attempt to combine that plan with some already placed [2] Synergy Links and see what fruit shows up.

#4 Comment By George On October 12, 2006 @ 2:34 pm

This is absolutely brilliant. I think it would work with affiliate links, too… Wow.

#5 Comment By Robert DeVore On December 30, 2006 @ 1:52 pm

Not a lot of comments on this. Probably because people are too lazy to write a manual, but fuck ‘em! more money / links in it for us. Great post!

#6 Comment By Nebraska On January 19, 2007 @ 12:28 pm

Great idea here Eli. I am going to roll it out for one of my baby product sites.

#7 Comment By Misha On January 21, 2007 @ 6:33 am

Do you think some of the document types are more suitable than others? Or does google index all of them the same way?

#8 Comment By GlobalWarming Awareness2007 On January 24, 2007 @ 12:12 am

That is brilliant! Speaking of documents, I’ve noticed someone is putting pharma docs/pages on docs.google.com, which is pretty ingenious, since the html produced by publishing something on google docs uses no tables and is very SE friendly.

#9 Comment By GlobalWarming Awareness2007 On January 24, 2007 @ 12:20 am

#10 Comment By Nebraska On January 24, 2007 @ 11:30 am

I can’t imagine the pharma docs will work for long now that they have been outed.

#11 Comment By Harry On January 26, 2007 @ 11:46 am

Why is your blog automatically forcing me to ping Ping-o-Matic? How does this help your SEO practices?

#12 Comment By CatsLife On February 12, 2007 @ 1:54 pm

Wouldn’t this trigger a dupe content penalty? Or would the massive link love overwhelm it?

#13 Comment By Sabrina On March 9, 2007 @ 2:04 am

A great Blogpost! I will try out this in the next days.

#14 Comment By The Dino On April 2, 2007 @ 12:31 pm

Interesting. I hope it will work for me also.

#15 Comment By Bowen On September 21, 2007 @ 6:54 pm

Interesting. I hope it will work for me also.

#16 Comment By DannyJ On October 16, 2007 @ 4:55 am

I’ve been trawling through from the very first post on this blog and to be honest, most of it is either beyond my technical skill level / understand, or a little close to the bone for my operation (since I decided to go mainstream commercial several years ago).

This post, however, has made my trawling worthwhile, as I have had a couple of great ideas for how to apply to my primary site.

Eli, thanks for the post, and if you’re ever in London, the beers are on me.

#17 Comment By pua openers On January 24, 2008 @ 3:21 am

Excellent post. This has never occured to me. Now I need to think of writing some document my competitors would place on their site! You have given me so many ideas, I really don’t know where to begin!

#18 Comment By linkbuilding On March 9, 2008 @ 10:13 am

seondesign.net Link building is no doubt a conceptual and difficult thing .

#19 Comment By seondesign On April 16, 2008 @ 10:09 am

its really difficult but good even i also offer this on [4] http://www.seondesign.net

#20 Comment By Free Wii On July 4, 2008 @ 3:30 pm

Like everything, it takes a bit of work/effort but is another valuable tool, thanks.

#21 Comment By Matthew On August 7, 2008 @ 4:33 pm

This is an incredibly ingenious idea, and am so glad that I found your article. I am wondering though, this pdf repository - has it been picked up on by Google now? I am not a black hat SEO, but it did get me wondering.

#22 Comment By Atlanta SEO On September 2, 2008 @ 7:21 am

I have not thought of using documents in this manner, people love being able to find warranties, etc. Very nice.

#23 Comment By Beijing On September 4, 2008 @ 3:16 pm

I am thinking of beautiful creating some flash slideshows and offer them to webmasters, oc course there is a link on that to my site.

#24 Comment By Italian homes for sale On December 17, 2008 @ 4:53 am

This is a really great idea, I wonder whether it still has the same power now or whether Google has already lowered the importance of a backlink from a pdf… I also wonder whether this would work with other types of documents…

#25 Comment By SEO On January 12, 2009 @ 4:18 pm

wow, great way to get links. Never would’ve thought of that. I’ll put this tip into practice for sure.

#26 Comment By WeseKarf On May 17, 2009 @ 4:27 pm

eh. strange.

#27 Comment By cars and bikes On June 11, 2009 @ 5:43 am

your sound seems great. you have explained well about fridges. but i have no idea about another niche. also you are talking to submit it to 3000 websites. it is really hard. how do we contact all of them??

#28 Comment By mastadawn On June 27, 2009 @ 7:23 am

Just discovered this site about a month ago and have been enjoying reading it.

Figured I would give something back in the spirit of the website and let you know a little Google loophole I found with pdf ebooks that can get them ranked on the first page of Google in under 24hrs for competitive keywords.

The keywords I tested this with was related to roulette gambling strategies and in under 24hrs both ebooks I created and filled with affiliate links were listed on the first page of Google for its related keywords.

The trick is when you are trying to distribute your ebook, you make it into a torrent file and list your ebooks tracker with thepiratebay.org:announce service and use the keywords you want to rank on in the file name and the tracker name of the torrent you create. That’s it.

The PirateBay.org will then list your tracker on their website and you can use their domain authority and rankings to slingshot your ebook to the first page of Google for your chosen keywords in under 24hrs.

One more tip I will provide is for you to try to seed the torrent on multiple computers that you own as this will make it easier for downloading for people and build trust with any potential downloader’s because if multiple are seeding the torrent then it must be good right ;) Also give the tracker a thumbs up rating instead of leaving the neutral rating it begins with, as this will also encourage people to trust that it is a good thing to download.


Good luck and a tip of my blue hat to you all.

#29 Comment By pua openers On March 19, 2010 @ 3:16 am


I’m definitely gonna try this out one day.

Thanks for the great post!

#30 Comment By More PUA Openers On May 14, 2010 @ 12:47 am

Hey man,

Awesome post! Thanks! I’m going to try this out.

~ Lady Killer

#31 Comment By Queens On June 24, 2010 @ 5:47 am

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#32 Comment By new air max On August 9, 2010 @ 5:39 pm

Very good article. From my understanding of Google patents, a lot of these quality tracking measures are already in place, such as measures of bookmarking, time spent on page, returns to the site. Perhaps their overall importance will change in the future.

Another one you did not mention is CTR for the site’s listing in the serps. A little script that calls results and clicks your serp can help your rankings…

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Awesome information that are endowed in the blog.

#35 Comment By India Tour Packeges On October 11, 2010 @ 7:37 pm

Wow, this is really helpful. Beats trying to tackle WPMU - what a mess!

#36 Comment By Security Printing On November 2, 2010 @ 11:38 pm

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#38 Comment By Greer Kia On November 22, 2010 @ 10:22 pm

I really like to know that search engine engineers work very hard to understand the terms of document links. For understand the terms of search engine optimization then people have great analysis skill to understand all the aspects of Internet marketing for business.

#39 Comment By SEO Miami On November 28, 2010 @ 12:52 pm

I’ve used this technique when training people on Internet Marketing, and it’s a wonderful trick! Nice post!

#40 Comment By Bankruptcy On December 21, 2010 @ 2:06 am

Really nice and useful article. These will be very useful for the people who want improve their seo skills. Thanks for sharing with us.

#41 Comment By Media Jobs On December 23, 2010 @ 3:11 am

As per my acknowledgement document links are very effective way to optimize particular web site and get more on-line traffic. I think that Search engine crawl very fast in document links. It is very Important part of SEO. People updates new things about their business through document links which is very informative.

#42 Comment By Escorts in London On January 9, 2011 @ 10:25 pm

Link building is an effective way to promote the business and deal with different links. There are many ways to advertising the business through link building. Document links are one of the way of link building. People can know new updates and information through document links.

#43 Comment By FMCG Vacancies On January 11, 2011 @ 11:57 pm

Document links is a powerful technique of search engine optimization. It is very helpful to getting your website noticed. People get the latest updates about your websites through document links. It is very simple and easy way to optimize the website in search engine result pages. Nice stuff!

#44 Comment By Black and Mild Cigars On March 18, 2011 @ 12:17 am

Eli, these are very best suggestion for the who want to more result in short time, very unique and helpful information.

#45 Comment By cigars On April 19, 2011 @ 10:33 pm

Eli, you shared such a superb and fantastic idea with us. You shared very unique and best guide with us.

#46 Comment By karen millen uk On June 2, 2011 @ 12:19 am

I just added this weblog to my feed reader, great stuff. Can’t get enough!

#47 Comment By Home Online Work On June 13, 2011 @ 9:24 am

I have this idea for a while, but I haven’t tried it yet…

#48 Comment By Caldaie Saunier Duval On September 24, 2011 @ 8:05 am

Could you please extend them a bit from next time? Thanks for the post.

#49 Comment By مدونة On September 26, 2011 @ 9:08 am

keep it up

#50 Comment By Heti laina On September 29, 2011 @ 3:18 am

Nice :)

#51 Comment By Balenciaga Handbags Shop On October 19, 2011 @ 2:41 am

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#52 Comment By Yanzen On November 1, 2011 @ 4:31 am

Im exciting with this trick.
All we need is write a good article have a quality backblink and seduce with a loophole mind is a greats news for blogger like me :) Thxs for share this post. Glad to see u brother

#53 Comment By Real Estate Santa Cruz On November 25, 2011 @ 4:58 pm

Very creative idea. I’m new to SEO and this sounds very interesting. Thanks for idea.

#54 Comment By Alper On December 20, 2011 @ 8:22 am

Very nice ideas, I am using most of the staff, thanks

#55 Comment By Nitish On January 8, 2012 @ 11:44 am

Great Post Eli :)

#56 Comment By Nitish On January 8, 2012 @ 11:44 am

Extend what?

#57 Comment By Nitish On January 8, 2012 @ 11:45 am

I did the same as well xD

#58 Comment By Nitish On January 8, 2012 @ 11:45 am

I’ll second that :)

#59 Comment By Nitish On January 8, 2012 @ 11:46 am

This technique is quite good.

#60 Comment By Ismat Zahra On January 8, 2012 @ 2:04 pm

good Luck :)

#61 Comment By Ismat Zahra On January 8, 2012 @ 2:04 pm

soo true very interesting :)

#62 Comment By Ismat Zahra On January 8, 2012 @ 2:05 pm

what is strange??

#63 Comment By Ismat Zahra On January 8, 2012 @ 2:05 pm

yeahh awsome..

#64 Comment By Ismat Zahra On January 8, 2012 @ 2:06 pm

?? ahnan?? didint tryed yet

#65 Comment By Ismat Zahra On January 8, 2012 @ 2:06 pm

hahahaha same her..

#66 Comment By Ismat Zahra On January 8, 2012 @ 2:07 pm

i mean here* heheh mistake actuly..

#67 Comment By Ismat Zahra On January 8, 2012 @ 2:07 pm

vesy main ny awaen likha hy

#68 Comment By Ismat Zahra On January 8, 2012 @ 2:08 pm

yeah extend what ??

#69 Comment By Ismat Zahra On January 8, 2012 @ 2:08 pm

yeahh very nice.. :)

#70 Comment By Ismat Zahra On January 8, 2012 @ 2:09 pm

true :)

#71 Comment By Ismat Zahra On January 8, 2012 @ 3:03 pm

keep doing Eli.. Good Work :)

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Wow, what a great idea for a plug in, looking forward to installing and playing with it. THANK YOU!

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#77 Comment By اخبار On May 13, 2012 @ 2:46 pm

Then you send out an email to the top 3,000 sites that rank for your terms and say something like:

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#79 Comment By barbie On July 7, 2012 @ 8:28 am

I’m definitely gonna try this out one day.

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#83 Comment By Prestação de Serviços On July 17, 2012 @ 5:40 am

Great post. Thanks for this.

#84 Comment By Mercy Ministries On July 23, 2012 @ 3:05 pm

This is actually sounds good. I think it would be really effective. It would really rank page through this kind of method.

#85 Comment By Affordable property in Italy for sale On July 30, 2012 @ 6:31 am

Whatever happened to “build content and they will come”? I think Google needs to review the way sites rank in 2012 using practices aimed solely at the bots rather than end-users. My tuppenny worth…

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Usually I do not read post on blogs, but I wish to say that this write-up very compelled me to try and do so!

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a great way to organize your links

#88 Comment By thong cong On September 3, 2012 @ 12:47 am

keep doing Eli.. Good Work

#89 Comment By hut be phot On September 3, 2012 @ 7:04 am

I can’t imagine the pharma docs will work for long now that they have been outed.

#90 Comment By chong tham On September 8, 2012 @ 6:03 am

Great post. Thanks for writing.

Article printed from Blue Hat SEO-Advanced SEO Tactics: https://www.bluehatseo.com

URL to article: https://www.bluehatseo.com/links-through-document-links/

URLs in this post:
[1] Google’s 12 document “types”: http://www.google.com/help/features.html#pdf
[2] Synergy Links: https://www.bluehatseo.com/blue-hat-technique-9-synergy-links/
[3] http://www.google.com/search?q=site:docs.google.com+cheap+OR+url+OR+viagra+OR+meltabs+OR+generic+OR+cialis+OR+pharmacy+OR+hilton+OR+ringtones+OR+casino&num=100&hl=en&lr=&safe=off&client=firefox-a&rls=org.mozilla:en-US:official&filter=0: http://www.google.com/search?q=site:docs.google.com+cheap+OR+url+OR+viagra+OR+meltabs+OR+generic+OR+

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