I really am holding a glass of Guinness right now so in all the authority it holds…Cheers! I’m kind of excited about this post because frankly it’s been a long time coming. For the last 7-9 months or so I’ve been hinting and hinting that there is more to Black Hat than people are willing to talk about. As “swell” as IP delivery and blog spam are there’s an awesome subculture of Black Hats that takes the rabbit hole quite a bit deeper than you can probably imagine. This is called Black Hole SEO. By no means am I an expert on it, but over the last few years I’ve been getting in quite a bit of practice and starting to really kick some ass with it. In the gist, Black Hole SEO is the deeper darker version of black hat. It’s the kind of stuff that makes those pioneering Black Hat Bloggers who dispel secrets like parasite hosting and link injection techniques look like pussies. Without getting into straight up hacking its the stuff black hatters dream about pulling off, and I am strangely comfortable with kicking in some doors on the subject. However lets start small and simple for now. Than if it takes well we’ll work our way up to some shit that’ll just make you laugh its so off the wall. Admit it, at one point you didn’t even think Advanced SEO existed. :)

In my White & Black Hat Parable post I subtly introduced this technique as well as the whole Black Hole SEO concept. It doesn’t really have a name but basically it follows all the rules of Black Hole SEO. It targets sites on a mass scale, particularly scraper sites. It tricks them into giving you legitimate and targeted links and it grabs its content on an authoritative scale (will be explained in a later related post). So lets begin our Black Hole SEO lesson by learning how to grab hundreds of links an hour in a completely automated and consenting method.

We will attempt to get black hat or scraper sites to mass grab our generated content and link to us. It’ll target just about every RSS scraper site out there, including Blog Solution and RSSGM installs including many private scrapers and Splogs.

1) First we’ll look at niche and target sources. Everyone knows the top technique for an RSS scraper is the classic Blog N’ Ping method. It’s basically where you create a scraped blog post from a search made on a popular Blog Aggregator like Google Blog Search or Yahoo Blog Search. Then they ping popular blog update services to get the post indexed by the engines. For a solid list of these checkout PingOMatic.com. Something to chew on, how many of you actually go to Weblogs.com to look for new interesting blog posts? Haha yeah thats what I thought. 90% of the posts there are pinged from spam RSS scraper blogs. On top of that there’s hundreds going in an hour. Kinda funny, but a great place to find targets for our link injections none the less.

2) We’ll take Weblogs.com as an example. We know that at least 90% of those updates will be from RSS scrapers that will eventually update and grab more RSS content based upon their specified keywords. We know that the posts they make already contain the keywords they are looking for, otherwise they wouldn’t of scraped them in the first place. We also have a good idea of where they are getting their RSS content. So all we got to do is find what they want, where they are getting it from, change it up to benefit us, and give it back. :)

3) Write a simple script to to scrape all the post titles within the td class=”blogname” located between the !– START - WEBLOGS PING ROLLER — comments within the html. Once you got a list of all the titles store it in a database and keep doing it infinitely. Check for duplicates and continuously remove them.

4) Once you got all the titles steadily coming in write a small script on your site that outputs the titles into a rolling XML feed. I know I’m going to get questions about what a “rolling XML feed” is so I’ll just go ahead and answer them. It’s nothing more than an xml feed that basically updates in real time. You just keep adding posts to it as they come in and removing the previous ones. If the delay is too heavy you can always either make the feed larger (up to about 100 posts is usually fine) or you can create multiple XML feeds to accommodate the inevitably tremendous volume. I personally like the multiple feed idea.

5) Give each post within the feed the same title as you scraped from Weblogs. Then change the URL output field to your website address. Not the original! Haha that would do no good obviously. Then create a nice little sales post for your site. Don’t forget to include some html links inside your post content just in case their software forgets to remove it.

6) Ping a bunch of popular RSS blog search sites. The top 3 you should go for are:
Google Blog Search
Yahoo News Search
Daypop RSS Search

This will republish your changed up content so the RSS scrapers and all the sites you scraped the titles from will grab and republish your content once again. However, this time with your link. This won’t have any affect on legitimate sites or services so there really are no worries. Fair warning: be sure to make the link you want to inject into all these Splogs and scraped sites as a quickly changed and updated variable because this will gain you links VERY quickly. Lets just say I wasn’t exaggerating in the title :) A good idea would be to put the link in the database, and every time the XML publishing script loops through have it query it from the database. That way you can change it on the fly as it continuously runs.

As you’ve probably started to realize this technique doesn’t just stop at gaining links quickly, it’s also a VERY powerful affiliate marketing tool. I started playing around with this technique before last June and it still works amazingly. The switch to direct affiliate marketing is easy. Instead of putting in your URL, grab related affiliate offers and once you got a big enough list start matching for related keywords before you republish the XML feed. If a match is made, put in the affiliate link instead of your link and instead of the bullshit post content put in a quick prewritten sales post for that particular offer. The Black Hat sites will work hard to drive the traffic to the post and rank for the terms and you’ll be the one to benefit. :)

Each individual site may not give you much but when you scale it to several thousands of sites a day it starts really adding up quickly. By quickly I mean watch out. By no means is that a joke. It is quick. There are more RSS scraped pages and sites that go up everyday than any of us could possibly monetize no matter how fast you think your servers are.